Visionary sales leadership expert Erica McKenzie is empowering C-suite executives and sales professionals across the Caribbean to achieve new levels of success.
As the Founder of CreativeUAcademy, a Top Forbes Business Coach, and the Executive Director of the Maxwell Leadership Certified Team, Erica McKenzie is a powerhouse in leadership development and sales transformation. With over a quarter-century of experience and a track record of helping thousands of executives, entrepreneurs, and organizations, she’s reshaping leadership across the Caribbean and beyond.
A Legacy of Leadership and Empowerment
Erica’s passion for leadership started early in her career and has grown into a global mission to empower leaders, especially in the Caribbean. Her journey began with an MBA from Heriot-Watt University, but her drive to make a difference truly accelerated when she began working alongside John C. Maxwell, a global authority on leadership. As a Maxwell Leadership Executive Coach, Erica has led training programs in diverse sectors including government, education, and business, helping leaders tap into their full potential.
As the first Caribbean woman to lead a team on Business Scaling for the Forbes Coaches Council, Erica has broken barriers while creating impactful programs that focus on leadership development. She has also pioneered the Live2Lead Leadership Conference in the Caribbean, which started during the COVID-19 crisis and attracted over 10,000 global leaders.
“My mission is simple: to transform leaders across the Caribbean and beyond, providing them with practical, impactful tools and training to solve real-world challenges,” says Erica McKenzie. “For over a quarter-century, my focus has been on providing real solutions for executives and sales professionals, and that’s what I intend to do until my last waking moment.”
Empowering C-Suite Executives and Sales Professionals
One of Erica’s most significant contributions is her work with C-suite executives and sales professionals, helping them tackle challenges in sales and leadership. Through her work, she has led over a decade of successful business conferences and networking events in digital marketing, sales, and leadership, connecting over 5,000 CEOs and change-makers in Jamaica and the Caribbean.
Her ability to identify gaps in the market and provide viable solutions is a key factor in her success. For example, as the first Caribbean woman to develop SalesCon360 conference exclusive for sales leaders and recently launched Sales AI Bot, Erica has revolutionized sales leadership training by blending artificial intelligence with mentorship and coaching to create the Top 1% Sales Club. This exclusive training program is designed to build and support top-tier sales leaders with the tools and skills they need to excel.
Creating Meaningful Networks and Educational Opportunities
Erica is also the creator of the Legends in Leadership Networking Series, a groundbreaking networking event for CEOs in the Caribbean, which has connected thousands of C-suite executives for leadership development and business partnerships. Additionally, through her work as the creator of the Global Leadership Magazine, which has attracted over 10,000+ readers, Erica has continued to raise awareness about leadership development in the region.
“Leadership isn’t about a title—it’s about how you impact those around you. That’s what I want to help others understand,” she says.
Innovating Sales Leadership Through CreativeUConsultingGroup
At the heart of Erica’s work is her consulting firm, CreativeUConsultingGroup, which offers sales leadership training, mentorship, and executive coaching. The company’s mission is to support leaders by providing personalized strategies for growth and development. CreativeUAcademy is an online Community and training hub for Erica’s innovative approaches to sales leadership, bringing together the best practices and tools for modern sales teams and leaders to thrive.
Erica’s firm and the CreativeUAcademy are committed to helping sales teams, CEOs, and organizations embrace growth with sustainable strategies that are rooted in mindful leadership.
Looking Toward the Future
Looking ahead, Erica is focused on expanding her influence by continuing to offer cutting-edge sales leadership training and empowering C-suite executives to face the challenges of tomorrow’s business world. Through Live2Lead, SalesCon360, CreativeUConsultingGroup, and her ever-growing network, she is committed to reshaping leadership across the Caribbean and beyond.
“My goal is to see leaders take charge of their success and build meaningful relationships that drive transformation in their industries,” says Erica.
For more information on Erica’s work and to access exclusive leadership resources, visit CreativeUAcademy, Creative Brands & Concepts, and connect with her on LinkedIn and Instagram.
