Revolutionizing Saudi Construction: Inside Ertah’s Vision for a More Transparent Future

Saudi Arabia’s construction and real-estate sectors are central to Vision 2030, with residential communities, commercial developments, and infrastructure projects reshaping the Kingdom. Yet contractors, engineers, architects, suppliers, and project stakeholders often work through fragmented processes. This can undermine transparency, coordination, quality assurance, and accountability.

Talal Al Buraik, CEO of Ertah (ارتاح), believes the industry is ready for a different approach. Through this emerging Saudi property-technology venture, Al Buraik and his executive team are developing an integrated ecosystem intended to improve how construction services are accessed, coordinated, supervised, financed, and evaluated.

Beyond the Contractor Marketplace

Construction challenges often begin before work starts. Coordinating contractors, quotations, engineering, materials, and quality checks across disconnected parties can lead to unexpected costs, delays, miscommunication, and uncertainty about quality.

Ertah is developing a platform to connect customers with evaluated contractors, architects, engineers, suppliers, interior designers, and specialized service providers. Its intended services include contractor evaluation, structured quotations, procurement coordination, engineering supervision, documented progress updates, quality inspections, and milestone-based payments.

“The problem with construction isn’t necessarily a shortage of capable professionals,” says Al Buraik. “It’s that too many parts of the industry operate independently. We want to connect those parts and create an environment where transparency, coordination, and accountability are built into the process.”

Ertah does not simply want to help customers find someone to complete a project. It wants to help make the process more coordinated, documented, reliable, and accountable.

A Right Hand and Protective Shield for Developers

Alongside its consumer platform, Ertah’s business-to-business division is a major strategic priority. Through its engagement with Saudi real estate developer Dyari, the company has begun establishing its presence in the development sector.

Managing construction projects requires coordination among contractors, suppliers, engineers, and procurement teams while maintaining quality, cost control, and accountability. Ertah addresses these challenges through an integrated B2B model combining contractor evaluation, competitive procurement, engineering oversight, project coordination, quality inspections, and structured reporting.

Positioning itself as the developer’s “right hand and protective shield,” Ertah aims to provide operational support, financial efficiency, and quality assurance without the substantial overhead of separate consulting firms or additional management teams.

Working within developers’ existing contractor budgets and target prices, Ertah sources qualified contractors while providing supplementary project management, engineering coordination, inspections, and procurement support at no additional service cost.

“Our objective is not simply to find developers as a contractor. It is to help them avoid unnecessary expenses while giving them access to the operational support, engineering oversight, and procurement capabilities that would otherwise require significant additional investment,” Al Buraik explains.

Through its contractor network and evaluation processes, Ertah also seeks to reduce the time developers spend identifying, comparing, and negotiating with contractors, allowing them to focus on broader development objectives.

Beyond technical execution, Ertah emphasizes protecting developers’ reputations through professional site standards, including worker uniforms, safety, cleanliness, hygiene, and organization.

“Even the smallest details matter to us. How workers are dressed, how clean a site is, how it smells, how safely people operate, and how professionally the project is presented all reflect on the developer behind it. We want to protect that reputation just as much as we protect the quality of construction,” says Al Buraik.

This philosophy reflects Ertah’s commitment to delivering stronger oversight and greater accountability without increasing developers’ budgets.

“If a developer has allocated a certain budget for a contractor, our responsibility is to work within that budget while delivering additional value around it. We want them to benefit from project management, engineering support, inspections, procurement assistance, and professional site standards without having to pay separately for every service,” Al Buraik explains.

Ultimately, Ertah seeks to become a trusted operational partner that safeguards developers’ financial interests, maintains construction standards, reduces administrative burdens, and strengthens project reputations.

“We don’t want to be another company that developers call only when they need a contractor,” Al Buraik concludes. “We want to become a partner they rely on throughout the project, one that understands their priorities, protects their interests, saves them time and money, and contributes value at every stage. Our success should be measured by how much easier, more efficient, and more reliable we make their work.”

Financial Innovation: Building Now, Paying Later

Recognizing that upfront construction costs can prevent homeowners from completing projects, Ertah is developing a Build Now, Pay Later solution that connects structured financing with construction services.

The proposed model would allow eligible customers to undertake approved construction or renovation projects through financing and repayment arrangements, reducing the need to provide the full budget upfront. The initiative remains under development, subject to prospective banking agreements, applicable approvals, and regulatory requirements.

“Making construction more accessible is just as important as making it more transparent,” Al Buraik says. “Our goal is to develop solutions that address the entire construction journey, from the moment someone decides to build to the moment their project is completed.”

The Entrepreneur Behind the Vision

Talal Al Buraik founded Ertah to address construction inefficiencies caused by fragmented systems rather than a lack of skilled professionals. He envisioned an integrated technology platform combining engineering oversight, project coordination, and transparent documentation. As CEO, he drives the company’s strategy, expansion, and commitment to accountability and operational efficiency.

Alongside leading Ertah, Al Buraik is pursuing medical studies in Riyadh, drawing parallels between medicine and construction through their shared emphasis on precision, responsibility, and measurable outcomes.

“Medicine and construction may seem like completely different worlds, but both remind us how important precision, responsibility, and outcomes really are,” he reflects. “When something affects people’s lives, investments, or futures, the standard of accountability should be high.”

“I’ve always believed that building a successful company should be about more than entering a market,” he says. “It’s about identifying something that genuinely needs to work better, developing a solution around it, and having the ambition to see that solution grow into something much bigger.”

The Executive Team

Supporting Al Buraik’s vision is an executive team combining operational, technological, and financial expertise.

Khaled AlSalloom, Chief Operating Officer, oversees operational coordination and the processes supporting Ertah’s construction services.

Abdullah Al Buraik, Chief Technology Officer, leads the development of the company’s application and digital infrastructure, connecting customers, contractors, suppliers, and project management activities.

Omar Arnous, Chief Financial Officer, supports financial planning, commercial strategy, and the foundations for Ertah’s continued expansion.

Together, the team is working to translate Ertah’s integrated business model into practical construction solutions.

A National Ambition for Saudi Construction

Ertah’s long term ambition is to become a trusted digital infrastructure for Saudi Arabia’s construction and property improvement sector, making transparency, quality assurance, and accountability more accessible nationwide.

Inspired by Saudi digital public service platforms such as Sehhaty and Tawakkalna, Ertah envisions an integrated construction ecosystem that simplifies services for homeowners, developers, contractors, and suppliers.

Potential government adoption, digital integration, and public and private sector collaboration remain future aspirations, dependent on platform development and necessary agreements or approvals.

For homeowners, Ertah aims to reduce uncertainty throughout construction. For developers, it seeks to strengthen procurement, oversight, and quality control. For contractors and suppliers, it hopes to create a more transparent environment where reliability and demonstrated capabilities drive opportunities.

Better documentation and coordination could also help reduce disputes, improve workmanship, and promote fair competition across the industry.

“Our ultimate vision goes beyond building a successful private company,” Al Buraik explains. “We want Ertah to become part of the digital infrastructure of Saudi Arabia’s construction industry, where transparency and accountability are built into the system itself.”

“We’re not trying to change how people find contractors alone,” Al Buraik adds. “We’re trying to change what people should expect from the construction experience itself. Transparency should not be a luxury, and accountability should not depend on how closely someone can personally supervise a project.”

Ertah Wins Best Construction Project Management In Riyadh 2026

Ertah has earned the Best Construction Project Management in Riyadh of 2026 recognition from Best of Best Review. The award highlights its innovative approach to construction coordination, transparency, quality assurance, and technology integration. Led by Talal Al Buraik, Ertah is redefining project management standards.

Building Toward a New Industry Standard

As Saudi Arabia’s construction sector expands, the demand for reliable contractors, efficient procurement, quality assurance, and transparent project management continues to grow.

Ertah aims to address these needs through its developing consumer platform, expanding B2B partnerships, proposed construction financing solutions, and ambition to contribute to national digital infrastructure. Its engagement with Dyari marks an early step toward achieving this vision.

Through continued innovation, strategic partnerships, and operational excellence, Ertah seeks to create a more accessible construction experience for homeowners, stronger project support for developers, and a more transparent and competitive environment for contractors and suppliers.

Ultimately, the company aspires to make transparency, accountability, and quality essential standards across Saudi Arabia’s construction industry.

For Talal Al Buraik and the team behind Ertah, the ambition is not merely to participate in Saudi Arabia’s construction transformation, but to help shape the standards by which it is delivered.