J-Cut Production has been making a huge impact in Dubai’s video production scene with unmatched innovation & professionalism landing them major projects with major players.
In the rapidly growing field of video production, a new player in Dubai is proving its mettle by being named J-Cut Production. Co-founded by Jana Shaaban, along with her brother Ashraf Shaaban, the company boasts a fresh and distinct narrative in the world of film with its production in Dubai. Founded in the very challenging times of the pandemic in 2019, the company is changing the face of Dubai’s video production landscape.
Jana’s entry into video production is anything but traditional. Jana, an architect by trade, has extensive experience as a film editor and has gained expertise in all areas of video production, from pre-production to post-production, color grading, sound design, and animation. Jana decided to set up J-Cut Production based on her expertise and the desire to take video production to the next level and beyond the ordinary. The company is focused on producing quality work that is both aesthetically appealing and story-driven, emphasizing the art of storytelling.
While entering Dubai’s highly competitive market, which is known for its luxury and innovation, the quality and attention to detail by J-Cut Production have helped it carve a niche for itself. The client-first approach at J-Cut Production means collaboration to deliver a tailored solution for each project. Be it corporate video production, commercial, or creative film, the output from J-Cut Production always carries the feel of modern-day Dubai-luxury and classy.
It’s one of the principal deciding factors that puts J-Cut Production on the prow. Each phase, from initial ideation & conceptualization to the final cut, is well-planned and executed with utmost attention to detail. Creativity and innovation form the core of every project, where every frame has a purpose that is relevant to the unfolding tale. This blend of technical skills and artistic vision gives J-Cut Production a reputation for creating strikingly visual and emotionally relevant work.
The dedication Jana and the team brings to their work is evident in the successful projects at J-Cut Production. Her dedication to her work is reflected in her successful projects, and her work at J-Cut Production is evidence of her dedication, with her projects showcasing her work in various genres, including animations and live-action videos. J-cut Production has worked with many big names such as NEOM, ADNOC, Talabat, Anghami, Dubai Tourism and many more.

Apart from the end product, the professionalism that J-Cut Production has is another area to applaud. All the individuals involved in the production team work together to cater to the needs of the client in order to fulfill their goals. Jana’s expertise in film editing production ensures that the process is smooth, hence the high standards that the production house has managed to maintain.
J-Cut also succeeds owing to its focus on innovation. J-Cut is always looking for ways to innovate through new technologies, staying at the top of the latest trends in their respective industries. They are also leveraging new innovations in animation/visual effects, thereby extending the limits that can be achieved when creating videos.
The success story of the company has also been made possible through its strong network of professionals in the sector. Through the establishment of strong partnerships with creative individuals and experts, the company has managed to provide diversity in its expertise, thereby allowing it to offer more to the industry through its work, not only through the company’s expertise but also through the passion to be the best in the industry.
Despite being a relatively new entrant in the video production industry in Dubai, J-Cut Production has managed to carve a niche for itself in this competitive industry. The kind of work that J-Cut Production does reflects its technical ability and commitment to delivering content that matters.
For more information, you can explore J-Cut Production’s work and connect with the team through the following links: