Flycket helps businesses transform promotional offers into active customer choices that can be claimed, shared, and ultimately redeemed.
Most business owners know the frustration of seeing customer interest fade before it becomes action. A customer notices an offer, thinks it looks worthwhile, and then returns to the ordinary rush of life. The challenge is often not the offer itself. It is that many real-world promotions give people something to notice, but very little to do while they are already interested.
Designed for restaurants, retailers, hospitality, leisure and other customer-facing businesses, Flycket helps organisations turn real-world promotions into measurable customer engagement.
Flycket was created to change that moment.
Founded by James Ogilvie Robertson and Rachael Ogilvie Robertson, the platform transforms promotional offers into shareable digital Flyckets that customers actively choose rather than simply see. Instead of relying on people remembering to come back later, Flycket encourages them to make a simple decision while their interest is still fresh. That shift from passive awareness to active customer choice sits at the heart of the platform and reflects the behavioural insight on which it was built.
James built much of his career around hospitality and customer experience before opening Lanes in 2003, the restaurant that later became London Steakhouse Company. Rachael brought experience in finance, entrepreneurship, and business development. Together, they spent years observing how customers responded to offers, promotions, and recommendations. They noticed that people often genuinely wanted an offer but still failed to follow through, not because they lacked interest, but because there was no immediate action to take.
That observation became the foundation for Flycket.
While digital marketing has evolved around clicks, taps, and instant interaction, many traditional promotions still depend on customers remembering to act later. Flycket approaches the problem differently by inviting people to actively choose an offer the moment they discover it.
The platform is inspired by behavioural science suggesting that people are more likely to follow through when they actively make a choice rather than simply receive information. By giving customers an opportunity to engage with an offer while they are already interested, Flycket transforms a passive marketing message into an active commitment.
The practical impact of that idea became clear during internal testing. According to company campaign data, the same champagne promotion generated just two redemptions when delivered through a traditional email campaign. When customers were instead invited to claim the same promotion through Flycket, the identical offer generated 137 redemptions. While results naturally vary between businesses and campaigns, the comparison reinforced the founders’ belief that changing the customer’s first interaction with an offer can dramatically influence what happens next.
“For years we thought the challenge was creating better offers,” James and Rachael Ogilvie Robertson said. “Eventually we realised the offers weren’t the problem. The problem was there was nothing for customers to do when they saw them.”
Although Flycket grew from hospitality, its founders recognised that the same challenge exists across restaurants, bars, hotels, retailers, gyms, salons, leisure venues, tourism businesses, and many other organisations that depend on in-person customer visits.
Rather than functioning as another voucher platform or digital coupon system, Flycket helps businesses understand the complete journey of an offer. Instead of measuring only distribution, businesses can see how an offer progresses from being chosen, to being shared between customers, and ultimately to being redeemed. That visibility helps connect initial interest with real customer engagement.
Sharing also plays an important role in the experience. People naturally enjoy recommending places, products, and experiences they value. Flycket makes those recommendations easier by allowing customers to pass offers directly to friends and family, helping businesses generate more authentic word-of-mouth while gaining a clearer understanding of how promotions spread beyond their original audience.
The platform combines the familiarity of a flyer with the usefulness of a ticket, creating something customers are more likely to keep and return to. For businesses, that provides a clearer picture of how promotional campaigns perform without changing the simplicity of reaching customers in the real world.
“The future of marketing isn’t persuading people harder,” the founders said. “It’s making it easier for them to choose.”
That philosophy extends beyond hospitality. A restaurant can encourage guests to return for a seasonal menu. A retailer can better understand which promotions generate genuine customer engagement. A salon, gym, or visitor attraction can create offers that customers are more likely to act on because they have already made a conscious decision to keep them.
Flycket began with a simple observation from two founders who spent years watching how people behave in everyday situations. Customers do not always need bigger discounts or louder advertising. More often, they need an easier way to act while their interest already exists.
Award Winning Innovation in UK Marketing Platforms
Flycket has been named Best Marketing Innovation Platform in the UK of 2026 by Evergreen Awards, recognising its fresh approach to helping offline businesses turn customer interest into measurable engagement.
Flycket doesn’t ask customers to remember an offer. It asks them to make a choice while they’re already interested. That simple shift, from passive awareness to active customer choice, is the philosophy behind the platform and the reason its founders believe meaningful customer engagement begins with a single decision. To learn more, visit flycket.com or contact [email protected].
