Toozi Sleepwear, a woman-owned brand founded in 2025, is redefining the world of sleepwear for both women and men by offering functional, stylish, and cooling pieces made from eco-conscious bamboo fabric. With a focus on comfort, luxury, and sustainability, Toozi’s ultra-soft and breathable sleepwear promises a restful night’s sleep without compromising on style. As a growing force in the sleepwear industry, Toozi is quickly making a name for itself with its commitment to quality, purpose, and intentional design.
Toozi’s story began with a personal frustration. Jennifer MacLellan, the CEO and founder, struggled for years to find sleepwear that met her expectations. The clothes that claimed to be comfortable were either too hot, didn’t last long, or weren’t flattering. When she could not find a solution, MacLellan decided to create her own — not just for herself, but for anyone seeking sleepwear that blended style, comfort, and performance.
“I was tired of waking up in a sweat, tangled in sleepwear that looked cute but didn’t perform,” said MacLellan. “Toozi was born out of that frustration. I wanted something breathable, flattering, and genuinely comfortable, so I made it.”
What makes Toozi different? The signature fabric is high-performance bamboo, a material that excels in cooling, moisture-wicking, and softness. Bamboo is also eco-friendly, aligning with Toozi’s commitment to sustainability. This fabric, which regulates body temperature, makes it the perfect solution for people who sleep warm — whether they’re women, men, or anyone in between. Toozi’s collection of cooling sleepwear pieces, designed to be lightweight and hypoallergenic, offers a luxurious alternative for those seeking comfort without compromising their values.
“We make sleepwear for the person who runs warm — for the one who juggles a busy day and deserves something soft, cooling, and beautiful to unwind in,” MacLellan added. “We don’t just design for bedtime. We design for the early morning scroll, the first sip of coffee, the late-night catch-up with a friend. Comfort should never come at the cost of style.”
But Toozi is not just about cooling sleepwear for women — it’s also about bringing that same quality and design to men’s sleepwear. The brand understands that everyone deserves a good night’s rest and feels strongly that men should have access to the same luxurious, breathable fabrics that their female counterparts enjoy. The men’s collection blends style, functionality, and comfort, ensuring that men too can experience the soft, cooling fabric that’s been revolutionizing the sleepwear industry.
While the fabric is key, Toozi’s approach to design ensures that every piece flatters the body. The brand’s sleepwear is crafted to offer stylish silhouettes that make anyone feel confident, comfortable, and beautiful in their own skin. Whether it’s lounging at home, relaxing in bed, or answering the door, Toozi ensures that each piece is as beautiful as it is practical.
“Toozi isn’t fast fashion,” MacLellan emphasized. “It’s slow mornings, breathable fabric, and high standards for your sleepwear and yourself.”
What sets Toozi apart from many larger companies is its small-batch, woman-owned ethos. Every item is crafted with real-life wear in mind, focusing on durability and lasting comfort. The brand prides itself on avoiding overproduction and gimmicky marketing tactics, focusing instead on providing consistent, high-quality products. MacLellan herself is deeply involved in every aspect of the business — from designing to customer service and even folding products at pop-up events. She ensures that Toozi maintains the personal touch that’s difficult to find in mass-produced brands.
“I’m not hiding behind a logo,” MacLellan explained. “I’m the founder, the fit model, the customer service lead, and the one folding product at pop-ups when needed. This isn’t a faceless company, it’s me. It’s real, and it’s built on trust, transparency, and really good sleepwear.”
Toozi’s commitment to excellence and sustainability has resonated with a growing number of customers who value high-quality, intentional design. The brand is not just creating sleepwear, it’s fostering a movement toward more mindful, conscious choices in the clothing we wear. As the brand grows, its emphasis on comfort, self-care, and thoughtful living continues to inspire a loyal following.
“Toozi isn’t just about sleepwear, it’s about feeling good in your skin, starting with the first layer you put on at night,” MacLellan said. “Once you sleep in Toozi, there’s no going back.”
MacLellan, a former Miss New York (2016), brings a unique blend of poise, personal experience, and public engagement to her leadership at Toozi. Her background further underscores her dedication to confidence, beauty, and authenticity in everyday living.
For more information about Toozi Sleepwear, visit toozisleepwear.com and follow the brand on social media:
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