The Village Girl Who Built LuxJet Group

Katherine Brooks ··5 Mins Read
Woman with long hair exits a private jet on a sunny day

From watching planes in Haiti to founding a private jet brokerage, Paulette Salisbury redefined luxury aviation.

Once a week, a little girl in a small village in Haiti walked to the airport just to watch the planes. KLM. American. Air France. She studied the flight attendants as they descended the stairs in their crisp uniforms, and she made herself a promise. One day, she would be one of them.

From the Village to the Cabin

That girl was Paulette Salisbury, and today she is the CEO and founder of LuxJet Group, an independent private jet brokerage based in New York City. Her journey did not begin behind a desk. It began with a dream and a window seat view of the world she wanted to enter.

"I grew up in a small village in Haiti, and once a week I would go to the airport just to watch the planes. I would watch the flight attendants walk down the stairs in their uniforms, and I told myself that one day, I was going to be one of them," she recalls.

She kept that promise. Paulette started her career as a commercial flight attendant with American Eagle. Over the years, she worked her way into private aviation as a charter flight attendant, serving executives, professional athletes, and celebrities aboard aircraft like the Boeing Business Jet and the Gulfstream G650. She did not learn this industry from a sales manual. She learned it from inside the cabin, at 40,000 feet, where the promises brokers made were either kept or quietly broken.

The Problem She Could Not Ignore

The longer Paulette stayed in that world, the more she noticed something missing. She watched clients board with excitement. She watched brokers disappear the moment a booking was confirmed. And she watched the crew get left to handle everything that came after: the last-minute questions, the changes, the small details no one thought to ask about in advance.

To too many brokers, the booking was the finish line. To Paulette, that was exactly the moment care should begin.

"Too many brokers treat the booking as the finish line. I built LuxJet Group to be the starting point," she says.

That single insight became the foundation of her company. Private aviation, she believed, should feel personal from the very first phone call to the moment of landing, and every moment in between. So she stopped watching the gap and decided to fill it herself.

Woman in stylish attire walks through a luxurious private jet interior

Building Something Different

Most brokers come from sales or finance. Paulette came from the cabin. That difference shapes everything about how LuxJet Group operates.

LuxJet Group is an independent brokerage, which means it is not tied to a single fleet. Instead of fitting clients into whatever aircraft happens to be available, Paulette sources the right aircraft for each client's specific trip, budget, and preferences. Every recommendation is based on client needs, not inventory. That independence protects the client, and it is rare.

For first-time private jet travelers, this approach matters even more. Paulette walks clients through every step: what to expect, how to prepare, what questions to ask, and what a truly seamless private flight should feel like. Clients are never left guessing, and they are never handed off once the booking is made. They also gain direct access to the founder throughout the entire process, before, during, and after every flight. No call centers. No middlemen.

Safety and discretion sit at the center of every booking, which matters deeply for high-net-worth individuals, executives, and high-profile families. LuxJet Group operates through FAA Part 135 carriers, relies on independent safety audits through ARGUS and Wyvern, and maintains membership with the National Business Aviation Association. Behind the personal touch stands a serious commitment to protection and professionalism.

A Perspective Built on Lived Experience

Paulette also brings a perspective still rare in private aviation. As a Black woman building in an industry that remains overwhelmingly white and male-led, she leads with something that cannot be taught in a boardroom: lived experience, not just credentials.

She knows what it feels like to wonder whether a world of privilege has room for her. She knows what it feels like to serve inside that world and see how it truly works. And she knows how to make every client, regardless of background, feel genuinely cared for.

"I went from a little girl watching planes take off, wondering if that world was even possible for her, to the person now deciding who flies, how, and with what level of care," she says.

That transformation is not just her personal victory. It is the promise she extends to everyone who flies with LuxJet Group.

Why Clients Stay

The services span private jet charter, empty leg flights, and full travel management, all available around the clock. Yet clients do not remember LuxJet Group for its inventory or its logistics. They remember how the experience made them feel.

That is by design. Paulette treats each booking not as a transaction, but as a relationship that continues after the aircraft doors close. She stays with clients through the entire journey, handling the questions and the changes that other brokers ignore. For her, this is not a job description. It is a personal standard.

"The client may forget the aircraft. They will never forget how you made them feel," she says.

This philosophy explains why LuxJet Group has earned a reputation for seamless, memory-making private aviation experiences. When a founder personally answers the phone, personally sources the aircraft, and personally sees the trip through to landing, clients notice the difference. They feel it in every detail.

Paulette's story is proof that the best brands are often built by the people who once stood inside the problem. She did not enter aviation to sell flights. She entered it because she loved the industry, and she stayed to fix what she saw broken. Taking care of clients, she says, is not a job. It is a commitment.

The LuxJet Difference

A person with long, wavy hair poses in a private jet interior.

Private aviation should never feel cold, complicated, or impersonal. With LuxJet Group, it does not. Whether you are stepping onto a private jet for the first time or you fly privately several times a month, you gain a partner who handles every detail with care, discretion, and precision.

If you want private travel that feels genuinely personal, guided by someone who has lived every side of the cabin, LuxJet Group is ready when you are. Request a quote, plan your next trip, or simply start a conversation with the founder herself. Discover what it feels like to be cared for from the first call to the final landing. Connect with LuxJet Group on its website, Instagram, Facebook, and YouTube.

Paulette SalisburyLuxJet Groupprivate aviationHaitiluxury traveljet brokerage

CEO Times Contributor

Katherine Brooks

Covers leadership, business strategy, entrepreneurship, and the people building innovative companies.


This article features partner, contributor, or branded content from a third party. Members of the CEO Times editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.

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