In just three years, Neu Ocean has reshaped digital transformation. The founder shares the story of Jirlie’s future.
Amir Negm is an accomplished entrepreneur and digital transformation leader with over two decades of experience leading complex organizations across various industries. With a global presence spanning the Middle East, GCC, and Europe, Amir specializes in AI-driven digital transformation, automation, and enterprise systems. As the founder of Neu Ocean Technologies, he has pioneered innovative solutions that drive business efficiency and success.
In February 2022, Amir’s vision for Neu Ocean truly took shape. The company was founded with a singular mission: to revolutionize how businesses embrace digital transformation. This journey didn’t begin in a boardroom, but through conversations with real-world leaders at the helm of some of the world’s most influential companies. It was these dialogues with enterprise founders, government officials, and small business owners that informed the development of a product capable of addressing the challenges of the future.
The result of that vision and deep listening is Jirlie: a cloud-based, modular digital transformation framework designed to cater to enterprises of all sizes. Built on elastic containers infrastructure, Jirlie integrates ERP, CRM, AI, communication tools, and Web3 capabilities, empowering businesses with flexible, secure, and scalable solutions.
Neu Ocean’s flagship venture, Jirlie, serves as a cutting-edge tool that helps organizations streamline and future-proof their operations, no matter their scale or sector. His expertise in leveraging technology to optimize resources, enhance productivity, and foster high-performance teams has solidified his position as a leader in the digital space.
The Journey from Vision to Reality
The story of Neu Ocean’s development is one of perseverance, vision, and refinement. Early on, the team embarked on an extended proof-of-concept phase. Armed with insights gained from CxO-level leaders in multinational companies, the team was able to refine the platform, tweaking versions of Jirlie that ultimately garnered validation from major global players.
“We didn’t just develop technology in a vacuum,” Amir says “We’ve been in the trenches, talking to decision-makers, understanding what keeps them up at night, and integrating that feedback into our system.”
Now, as Neu Ocean scales, it’s targeting a growing global demand for flexible, secure, and scalable solutions, particularly in emerging markets. However, the journey is far from complete. Neu Ocean’s next bold step is the integration of blockchain and Web3 into the platform. Unlike the common association with cryptocurrency, blockchain’s true potential lies in its ability to secure, decentralize, and streamline business data transactions, transforming the way companies handle and store sensitive information.
The Dream of Universal Connectivity
In the early stages of Neu Ocean’s story, often reflected on the brands that once felt omnipresent, Walkman, Kodak, Hi5 or Netscape. These companies were so deeply embedded in everyday life that they seemed indestructible, only to eventually fade away. “I want Neu Ocean to be the brand that doesn’t vanish,” says the founder, “but instead, remains relevant by constantly innovating and adapting.”
It’s this very adaptability that sets Neu Ocean apart. “Innovation is in our DNA,” adds. “Our approach isn’t about tweaking existing systems; it’s about rethinking the entire framework.”
Jirlie’s design enables companies to seamlessly integrate operations across departments, businesses, and industries, empowering users with a personalized workspace and AI-driven virtual assistant. The ultimate goal is to create an interconnected ecosystem where businesses, large and small, can communicate, automate, and collaborate without friction.
“We want Jirlie to become the universal language of business,” says . Just like AutoCAD became the universal language for engineers, Jirlie aims to bridge the gap between companies, no matter their size or geographical location. As businesses adopt Jirlie, they gain the ability to communicate and share data securely and automatically, opening new possibilities for automation and efficiency.
Shifting the Paradigm in Digital Transformation
Neu Ocean isn’t just keeping pace with the evolving tech landscape; it’s defining where it’s headed. The digital transformation market is filled with companies like Oracle and SAP, who focus on building more modules to widen their customer base. Neu Ocean, on the other hand, is not playing that game. The focus is on rethinking the very architecture of business transformation.
“We’re not just building more tools; we’re designing the framework businesses need from day one,” says “Jirlie is about flexibility and adaptability, it’s not a one-size-fits-all solution but a customizable backbone that evolves with your needs.”
This mindset is particularly important when it comes to larger enterprises facing complex operational challenges. While Neu Ocean’s solutions are accessible to small businesses, its core purpose is to serve the high-end, transformative needs of larger organizations. And this strategy isn’t just about focusing on big companies; it’s about creating a system that will eventually pull smaller businesses forward. “Once our vision is realized, small businesses will have access to tools and opportunities previously reserved for the larger players,” says the founder.
AI: The Heartbeat of Jirlie
Artificial Intelligence isn’t just an add-on for Jirlie; it’s built into the platform’s very foundation. Neu Ocean’s innovative use of AI is transforming everything from business insights to workflow automation. For , the future is clear: AI is essential to scaling operations and enhancing user experiences across platforms.
Jirlie’s AI features include an intelligent virtual assistant that enhances user experience by providing hands-free interaction, AI-powered business insights to support leadership decisions, predictive analytics for business intelligence, and automated workflows that trigger smart actions and tasks.
“AI is no longer a ‘nice-to-have’, it’s fundamental,” says . “Jirlie Studio, our AI-driven development framework, is designed to reduce the need for extensive developer teams while increasing capacity to handle more clients. The result is a more efficient, scalable solution that increases profitability for everyone involved.”
The potential of AI extends to Jirlie Meet, where live translation captions, automated agenda creation, and smart task assignment make meetings more productive. For businesses, this level of automation frees up time for higher-value activities, all while improving accuracy and efficiency.
The Future: Leading Beyond Transformation
As digital transformation accelerates, businesses will soon find themselves in one of three categories: already transformed, born-digital, or obsolete. Neu Ocean’s vision for Jirlie extends beyond the current era of transformation, it’s about positioning companies for continued success in the future.
“We’re not just thinking about the present,” “We’re preparing for what comes next. The companies that thrive will be the ones that are adaptable, innovative, and equipped with the tools to stay ahead. That’s why we’re so focused on ensuring that Jirlie doesn’t just meet the needs of today’s businesses but anticipates what they’ll need tomorrow.”
The future of Neu Ocean is bold. With plans to expand, integrate blockchain for data security, and continue refining its AI capabilities, Neu Ocean is poised to lead the charge in business transformation. Its unique approach to modular frameworks, AI integration, and interconnectivity is setting a new standard for what businesses can expect from digital transformation.
Ready to Transform?
Neu Ocean is not just a technology provider; it’s a partner in future-proofing your business. With Jirlie, your organization will gain the flexibility, security, and scalability needed to thrive in a world where digital transformation is the key to success. Visit Neu Ocean to learn more about how Jirlie can unlock the full potential of your business operations.
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