Gym Mentor is an Australian AI and automation agency transforming how gym owners manage and grow their businesses. Co-founded by Beau-Jacob Houldsworth and Jaydyn Hansen, the company offers a comprehensive solution known as the Ultimate Gym System (UGS 1.0), which integrates AI-powered phone and messaging assistants, automated marketing funnels, CRM automation, and detailed business intelligence into one platform tailored exclusively for the fitness industry.
The origins of Gym Mentor lie in the founders’ extensive real-world experience. Having scaled over 14 gym locations and sold 32 sites in under two years, Houldsworth and Hansen identified systemic inefficiencies that traditional gym marketing and sales approaches failed to address. Their backgrounds in both gym ownership and advanced automation development uniquely positioned them to craft a system that goes beyond generating leads to managing the entire customer journey—from initial contact through to membership retention.
“Most gyms don’t need more leads. They need a better system to convert the ones they already have,” Hansen explained. This philosophy underpins Gym Mentor’s approach. Unlike many marketing agencies that focus solely on driving traffic or running advertising campaigns, Gym Mentor delivers a fully automated backend infrastructure. This infrastructure includes AI-powered phone agents that handle inbound calls, appointment bookings, and follow-ups 24/7, effectively acting as a virtual sales team that never requires breaks or sick days.
The Ultimate Gym System (UGS 1.0) embodies this vision by combining technology components often reserved for billion-dollar enterprises. Automated lead nurturing workflows, high-converting marketing funnels, real-time KPI dashboards, and comprehensive CRM integration ensure gym owners have full visibility and control over their operations without the administrative burden. “We’re not here to sell hype — we’re here to replace chaos with systems,” said Houldsworth, co-founder and CEO of Gym Mentor.
The impact of AI and automation on small businesses, especially in the fitness sector, is increasingly apparent. As gym owners contend with high demands on their time, administrative overload, and missed sales opportunities, automation has shifted from a luxury to a necessity. Gym Mentor’s system addresses these challenges directly by streamlining communications and optimizing operational workflows.
Gym Mentor also fosters a global community of gym owners who share strategies and support one another through rapid industry changes. This community approach aligns with the company’s mission to make advanced automation accessible regardless of gym size or budget. The platform includes pre-built templates, sales scripts, standard operating procedures, and ongoing coaching, enabling gym operators to implement solutions efficiently and adapt over time.
“This isn’t just software. It’s a new standard for how gyms operate,” Houldsworth noted. Gym Mentor’s system has attracted interest from major fitness franchises exploring white-label partnerships, highlighting the scalability and industry relevance of the solution. The company’s AI phone assistant alone has reportedly increased lead conversion rates by more than 300%, demonstrating measurable improvements in client acquisition and retention.
The founders’ hands-on experience in scaling multi-location gym brands provides Gym Mentor with a practical perspective that distinguishes it from purely technology-driven competitors. By integrating human expertise with AI-powered tools, Gym Mentor delivers a hybrid approach combining live human closers with automated setters, maximizing efficiency and effectiveness throughout the sales pipeline.
At its core, Gym Mentor challenges the traditional notion that marketing alone drives gym growth. Instead, it advocates for comprehensive systems that reduce burnout among gym owners, automate repetitive tasks, and empower businesses to scale sustainably. “We’ve built a system that does the work of five staff members — without ever taking a sick day,” said Houldsworth.
As the fitness industry continues to evolve, Gym Mentor positions itself as a leader in enabling gym owners to leverage technology to reclaim their time and focus on delivering quality service to their members. With a foundation built on operational success and technological innovation, Gym Mentor’s Ultimate Gym System represents a significant step forward in how gyms grow and operate in the modern landscape.
For more information on Gym Mentor and its offerings, visit www.gymmentor.com.au. Follow the company’s updates on Instagram, Facebook, and YouTube.
