How MAARS Photo Turns Maternity Portraits Into Fine Art With A Luxury Experience

MAARS Photo combines Fine Art photography, expert direction, luxury gowns, and complimentary designer jewelry for maternity portraits.
A maternity portrait can document how a woman looked during pregnancy. A Fine Art portrait can preserve something more difficult to describe: her presence, strength, anticipation, and the beauty of a season that disappears almost as quickly as it arrives.
That distinction shapes the experience at MAARS Photo. The Toronto photography studio approaches maternity sessions with the intention of creating finished artwork rather than simply producing photographs. From carefully directed poses and dramatic lighting to detailed editing, luxury gowns, and a curated collection of complimentary jewelry, each element is designed to make the client feel as remarkable as the final portrait looks.
For MAARS Photo, luxury is not about adding unnecessary extras. It is about removing uncertainty and giving clients everything they need to step into a carefully constructed visual experience.
Where Photography Becomes Fine Art
The signature MAARS Photo aesthetic begins before the camera shutter clicks.
Lighting, wardrobe, composition, movement, and posing are considered together to create a portrait with depth and intention. The studio is particularly known for its dramatic black background maternity sessions, which draw attention to form, expression, and silhouette. Beyond its in studio black background sessions, MAARS Photo also offers a Fine Art editing option with digitally created backdrops, giving clients the choice between a dramatic physical set or a fully custom digital environment, depending on the look they want.
Yet capturing the image is only the beginning.
"Fine Arts editing is not a filter," Taya Maars says. "It is hours of individual work on every single image. That is what makes our photos look the way they do, and that is the standard every final image has to meet before it leaves our studio."
That individual attention gives the finished photographs their distinctive character. Rather than applying one preset treatment across an entire gallery, MAARS Photo approaches final images as individual pieces.
The studio's Fine Art photographs are specifically designed to create a distinctive visual result rooted in the MAARS aesthetic. Through intentional lighting, composition, posing, and detailed editing, MAARS Photo aims to create maternity portraits that clients cannot simply reproduce through a standard photography session.
The result is a style inspired by fashion editorials and classical portraiture, with photographs designed to feel relevant long after pregnancy has passed. Those interested in seeing this approach in greater detail can explore the MAARS Fine Art collection at maarsstudio.com/fineart, where the studio's signature portrait style takes center stage.
For Taya, that permanence matters.
"The bump is gone in weeks," she says. "I have seen it happen over and over again. These photos will matter more than you think right now, and that is exactly why we do not cut corners on a single one."

Luxury Is In The Details
MAARS Photo is extending that philosophy beyond gowns and photography with a curated collection of designer jewelry available complimentary to maternity clients.
The jewelry collection is designed to add another layer of refinement to the portrait experience. Rather than asking clients to purchase or source statement pieces for a single session, MAARS Photo provides access to carefully selected jewelry that can complement the studio's gowns, lighting, and Fine Art aesthetic.
According to MAARS Photo, it is the only studio in Toronto offering maternity clients a curated collection of designer pieces as part of the experience. By making the jewelry complimentary for maternity clients, the studio positions the collection not as an optional upgrade, but as another creative resource available during the session.
The effect can be subtle or dramatic. A carefully chosen piece can bring texture and visual interest to a portrait, elevate a simple gown, or help create the polished quality associated with an editorial fashion image.
More importantly, clients do not have to build that look themselves.
The jewelry collection reflects the philosophy behind the MAARS Photo maternity experience: elevated service should make the creative process easier, not more complicated.
A Wardrobe Designed Around The Portrait
The designer jewelry joins a maternity wardrobe of more than 50 gowns available to MAARS Photo clients.
Before their session, clients can explore wardrobe options and studio setups online through the MAARS Studio catalogue. This allows them to begin imagining their portraits before arriving at the studio.
The experience removes one of the most common sources of stress surrounding professional maternity photography: deciding what to wear.
Instead of searching for a dress that may only be worn once, clients can select from pieces already chosen with maternity portraiture in mind. With complimentary designer jewelry now complementing those options, clients have even more opportunities to create a distinctive look without sourcing every element themselves.
The goal is not simply to provide more choices. It is to give every choice a purpose.
Wardrobe and jewelry are provided in the studio. Backdrops can be either a dramatic physical set or digitally created through Fine Art editing, giving every client the flexibility to choose the visual story that fits them best.
"People ask me what makes MAARS different and honestly it is simple," Taya says. "We included everything because we hated watching clients stress about things that should not matter on shoot day. Just show up. We have got the rest."
The Woman Comes Before The Photograph
There is another reason the MAARS Photo experience emphasizes preparation and creative direction.
Standing in front of a professional camera can feel unfamiliar, particularly during pregnancy, when a woman's relationship with her body may be changing almost daily.
A beautiful gown alone cannot solve that. Direction matters.
Rather than expecting clients to know how to stand, move, place their hands, or find flattering angles, MAARS Photo guides the session. The intention is to create an environment where the client can concentrate less on performing for the camera and more on experiencing the moment.
This is where the studio's Fine Art approach becomes personal.
The dramatic lighting and detailed editing may define the visual style, but the woman remains the center of the image. Clothing, accessories, and sets are there to frame her, not overwhelm her.
"We are not just taking photos," Taya says. "We are capturing something that is already disappearing, and we want every client to look back at these and feel exactly how beautiful they were in that moment."

From Proof To Finished Artwork
MAARS Photo also separates the viewing and finishing stages of the process.
Clients first receive a proof gallery, giving them an opportunity to experience the range of photographs created during their session. Once selections are made, chosen images move into the studio's detailed Fine Art retouching process.
It is during this stage that the final MAARS aesthetic takes shape.
The process is deliberately hands-on because the finished photograph is intended to become more than another image stored on a phone. It is designed as a portrait worth returning to years later, when pregnancy itself may feel surprisingly distant.
That perspective changes the purpose of maternity photography.
The session is not only for the woman standing in front of the camera today. The finished images can become part of a family's visual history, allowing a child to eventually see the months before their arrival through their mother's eyes.
Experience The Fine Art Side Of Maternity Photography
Pregnancy lasts only a matter of months, but the photographs created during it can remain for generations. MAARS Photo has built its Fine Art maternity experience around making those photographs feel intentional from beginning to end.
With professional creative direction, more than 50 maternity gowns, distinctive studio setups, detailed Fine Art editing, and new complimentary luxury accessories, clients have the tools to create portraits that feel deeply personal without having to assemble every detail themselves.
For those drawn to the studio's signature artistic style, the MAARS Fine Art collection offers a closer look at the dramatic lighting, refined composition, detailed retouching, and portrait artistry that define the MAARS Photo aesthetic.
Those considering a Fine Art maternity session can explore the MAARS Photo portfolio through MAARS Photo, browse available wardrobe and studio inspiration at MAARS Studio, and view recent portrait work through MAARS Photo on Instagram.
For a season that changes week by week, the opportunity is simple: create something beautiful enough to outlast it.
CEO Times Contributor
Covers business, innovation, and leadership, with a particular interest in entrepreneurs and emerging brands.
This article features partner, contributor, or branded content from a third party. Members of the CEO Times editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.



