Sean Fagan, CEO of Muay Thai Guy, has steadily built one of the most recognized online platforms in the world of Muay Thai—a discipline long considered niche and underrepresented in the digital economy. What began as a personal blog chronicling his journey as a fighter has evolved into a multi-faceted business that blends content creation, online training, and global retreats, all rooted in the culture of authentic Muay Thai.
Originally from New Paltz, New York, Fagan’s path was anything but conventional. After years of dedicated training, he relocated to Thailand to immerse himself fully in the birthplace of Muay Thai. There, he competed professionally in 35 fights, won multiple championships, and even performed on national Thai television. His time in Thailand not only honed his skills but also laid the foundation for the insights and authenticity that would later set his brand apart.
The turning point in Fagan’s transition from athlete to entrepreneur came in 2012 with the launch of the Muay Thai Guy blog. At a time when high-quality, English-language content on Muay Thai was sparse, his site quickly gained a following, reaching over 100,000 monthly views. Readers were drawn to Fagan’s straightforward insights, grounded advice, and openness about the physical and mental challenges of combat sports.
Building on the blog’s success, Fagan expanded into YouTube in 2013, where his instructional videos, fight breakdowns, and lifestyle content attracted a broad and engaged audience. His channel now boasts over 415,000 subscribers. That same year, he co-launched The Muay Thai Guys podcast, a long-form platform that dove deeper into the philosophy, strategy, and personal stories behind the sport.
“This all started with me sharing my journey. I wasn’t thinking about business at first—I just knew there were people out there who loved Muay Thai as much as I did, and I wanted to connect with them,” Fagan said.
Over time, Fagan identified a major gap in the market: training resources for people without access to a Muay Thai gym. Leveraging his coaching expertise, he developed a suite of digital training programs that allowed practitioners to follow structured workouts at home. His signature products—Heavy Bag Blueprint 2.0, Heavy Bag Blueprint 3.0, and The Fighter’s Body Academy—quickly gained traction, thanks to their clarity, progression structure, and compatibility with minimal equipment.
These offerings didn’t just add value to the Muay Thai community—they built the backbone of a digital business. In 2018, Muay Thai Guy crossed the $100,000 annual revenue mark. By 2020, as remote fitness solutions gained prominence, annual revenue exceeded $500,000. Today, the business brings in approximately $700,000 annually, with a cumulative total of $2.8 million in lifetime sales.
Fagan’s business model is not solely focused on digital content. He curates Muay Thai training retreats in exotic locations, providing participants with in-person experiences led by seasoned coaches. These events fuse travel, fitness, and culture, further reinforcing Muay Thai Guy as a lifestyle brand rather than just a training provider.
Despite his professional retirement from fighting, Fagan continues to be an active ambassador for the sport. He coaches, mentors, and engages with his audience across multiple platforms, including Instagram, Facebook, TikTok, and YouTube. His consistent presence and messaging have helped to sustain a global audience of both practitioners and fans of the sport.
A significant differentiator in Fagan’s approach is his ability to maintain the authenticity of his brand while scaling it. He doesn’t position himself as a distant expert but as someone who has walked—and continues to walk—the same path as his audience. His storytelling, transparency, and practical teaching style have fostered a high level of trust among his followers.
Family life also plays a central role in his journey. Fagan often shares glimpses of his personal life with his wife Liz, their son Theo, and their dog Tilly, offering a humanizing layer to his public persona. This personal connection helps further distinguish Muay Thai Guy in a digital landscape often dominated by impersonal fitness influencers.
The growth of Muay Thai Guy demonstrates how an individual can take a specialized skill set and, through consistency, strategic content creation, and community focus, develop a sustainable business model. In doing so, Fagan has helped bring greater visibility to Muay Thai, inspiring countless others to begin or deepen their practice.
As the business continues to expand, Fagan shows no signs of slowing down. His vision remains focused: to elevate the sport, provide accessible training, and connect the global Muay Thai community through meaningful, value-driven content.
To explore Sean Fagan’s work and access training programs, visit Muay Thai Guy.
Follow his latest content via YouTube, Instagram, Facebook, and TikTok.