At the intersection of performance, precision, and purpose stands Lauren LaPointe—Chief Operating Officer of Brandbeat Global, a full-service branding and marketing agency redefining how organizations shape their influence. With a career spanning continents and industries, LaPointe has evolved from a two-time world champion ballroom dancer to a respected leader in brand strategy. Her leadership reflects a thoughtful combination of vision and discipline, helping organizations create identities designed for lasting relevance.
Brandbeat Global Advertising & Communications is headquartered in Dubai and operates 14 global offices, with an expanding presence in New York and Las Vegas. The agency partners with startups, legacy enterprises, nonprofits, and public institutions to develop integrated branding strategies. Central to its approach is the belief that a brand is more than a visual system—it’s a reflection of story, values, and vision. Under LaPointe’s strategic leadership, Brandbeat aims to build brands that are both timely and timeless.
The agency’s services include brand strategy, identity design, digital experience development, and multilingual localization. With expertise in corporate communications and creative design, the team at Brandbeat balances regional understanding with global applicability. LaPointe’s cross-industry experience—in hospitality, technology, fashion, real estate, finance, and philanthropy—brings a multifaceted perspective to client collaborations.
Her journey from dance champion to executive leader is one defined by transformation. A seasoned competitor on the global ballroom circuit, LaPointe earned two world championship titles and more than a hundred first-place awards. “With each graceful arch, I transcend the boundaries of my comfort zone,” she reflects—a mindset she now applies to business.
Beyond her role at Brandbeat, LaPointe shares insights through her personal platform, where she mentors founders and creatives on topics including presence, etiquette, and cultural fluency. Her methodology combines lessons from dance, diplomacy, and branding to help individuals strengthen their influence. “Authenticity will always outshine perfection,” she notes, underscoring the importance of brand clarity and self-awareness.
Throughout her career, LaPointe has emphasized emotional intelligence, cultural understanding, and legacy thinking. Whether advising startups on market positioning or supporting established firms through rebranding efforts, her work is driven by a commitment to integrity and clarity. “You’re not in business just to sell—you’re here to uplift,” she says.
This philosophy shapes Brandbeat’s approach to branding. The agency delivers not only design and messaging support but also strategic storytelling tailored to each client’s audience and values. From pitch decks to digital experiences, the work emphasizes nuance, coherence, and purpose.
LaPointe’s worldview integrates business performance with broader reflection. Her leadership style is informed by spiritual alignment and social awareness, appealing to clients who value impact and authenticity. Her mentorship particularly resonates with women and creatives seeking to navigate their industries with confidence and clarity.
As she marks milestones both personal and professional, LaPointe continues to champion long-term thinking in leadership and branding. Her belief in legacy as a continuous process, not a destination, reinforces her role as both a guide and a builder of lasting impact.
From the dance floor to the executive suite, LaPointe’s evolution reflects the potential of thoughtful transformation. Through Brandbeat Global and her mentorship platform, she continues to shape narratives with intention, substance, and vision.
To learn more, visit BrandbeatGlobal.com or connect with Lauren on LinkedIn at https://www.linkedin.com/in/laurenlapointe.