FormaNova and Dubai Gold and Jewelry Group partner to advance AI adoption in Dubai’s jewelry sector through training, technology access, and innovation.
Rare Sense Inc., the parent company of the jewelry-focused generative AI platform FormaNova, today announced the signing of a strategic Memorandum of Understanding (MOU) with the Dubai Gold and Jewelry Group (DGJG), the premier trade body supporting Dubai’s historic “City of Gold” jewelry sector.
The 12-month educational and technology initiative is designed to equip regional jewelry brands, manufacturers, and retailers with the specialized tools and training required to integrate artificial intelligence seamlessly into their commercial operations.
The collaboration directly addresses a critical market bottleneck: while AI holds immense potential to enhance creative design, optimize marketing workflows, and reduce overhead costs, actual business integration has remained low due to a lack of targeted industry education. Through this partnership, FormaNova will deliver structured virtual training and hands-on access to it’s technology to lower the barrier to entry for DJG’s retail and manufacturing community.
As a core benefit of the partnership, DJG members will receive 100 credits of complimentary access to the FormaNova platform. This access allows regional businesses to pilot FormaNova’s proprietary jewelry-specific workflows, including transforming smartphone photography into e-commerce-ready assets in under 60 seconds, generating high-fidelity on-model photography, and utilizing advanced text-to-CAD capabilities to streamline early-stage design prototyping.
Moreover, to ensure long-term operational success, Forma Nova will conduct a series of structured virtual workshops. The curriculum will focus on practical, real-world deployment, including e-commerce asset generation, marketing campaign creation, and personalized customization workflows. Additionally, participating brands will have access to dedicated 1-on-1 advisory consultations to optimize their design and sales pipelines.
“AI’s true power in the jewelry sector lies in its ability to amplify human artistry rather than replace it. By partnering with the Dubai Gold and Jewelry Group, we are bringing intelligent, pixel-accurate visual tools directly to one of the most vibrant and historically significant jewelry hubs in the world. Our goal is to give regional jewelers the technical infrastructure to experiment freely, compress production timelines, and bring world-class designs to the global market with unprecedented speed.”
— Sophia Pervez, Chief Sales and Partnerships Officer, Rare Sense
“Embracing technological transformation is essential to sustaining Dubai’s position as a global leader in the jewelry industry. This partnership provides our members with immediate, practical access to cutting-edge AI tools and the structured education needed to deploy them responsibly. We are equipping our community to unlock new commercial efficiencies and lead the next wave of retail innovation with AI.”
— Mamtha Maria Francis, GM, Dubai Gold and Jewelry Group
Advancing the Future of Jewelry Through AI Innovation
Through this collaboration, FormaNova and the Dubai Jewelry Group aim to support the digital transformation of the jewelry sector by providing businesses with accessible AI-powered solutions and practical knowledge. The initiative reflects a shared commitment to helping jewelry professionals embrace emerging technologies while preserving the craftsmanship, creativity, and expertise that define the industry.
By combining industry expertise with advanced artificial intelligence capabilities, the partnership will empower jewelry brands, manufacturers, and retailers to explore new possibilities in design, marketing, and customer engagement. Through education, hands-on access, and continued support, the initiative seeks to create a more innovative and technology-ready jewelry ecosystem that enables businesses to improve efficiency, enhance visual storytelling, and compete in an increasingly digital global marketplace.
About Forma Nova
Forma Nova (formanova.ai) is an advanced AI-powered jewelry photography and CAD platform developed by Rare Sense Inc. Built specifically to handle the complex optical realities of jewelry, including metal reflectivity, gemstone faceting, and intricate chain articulation, the platform allows over 3500 global brands to generate studio-quality marketing assets and CAD concepts from a single, accessible interface.
About Dubai Gold and Jewelry Group
The Dubai Gold and Jewelry Group (DGJG) is a non-profit trade association formed with the support of the Dubai Department of Economy and Tourism. Representing the full spectrum of Dubai’s jewelry trade, including manufacturing, wholesale, and retail, DGJG is dedicated to promoting Dubai as the world’s premier destination for jewelry and gold sourcing, design, and commerce.
