Bryan Duran, the founder of On-Site Fleet Services of NM LLC, is making waves in the diesel industry with a unique initiative that blends business success, family support, and a strong sense of community. The Albuquerque-based entrepreneur, and pioneer whose company specializes in mobile and in-shop diesel services, is launching a $50,000 Western Star semi-truck giveaway in 2025. This giveaway is a deeply personal gesture, driven by Duran’s desire to support his father, Jimmy Duran, who became paralyzed following a stroke five years ago.
Duran’s story is one of determination and resilience. Raised on a ranch, he learned the value of hard work at an early age and honed his skills as a diesel mechanic out of necessity. Starting with little more than a toolbox and a truck, Duran founded On-Site Fleet Services of NM, initially offering on-the-spot repairs for truckers and drivers in need of urgent service. Today, the company stands as one of Albuquerque’s most trusted diesel repair businesses, serving not only local clients but truckers and drivers from across the country.
“I didn’t start with investors or a business loan,” says Duran. “I started with tools in a truck, working out of the back of my pickup. From there, I built a business that I could be proud of. It’s never been about money; it’s been about trust, relationships, and doing things the right way.”
While On-Site Fleet Services of NM has grown, Duran’s personal mission has always been focused on more than just business success. His father’s stroke five years ago left Jimmy Duran paralyzed, a life-altering event that shifted the entire family’s focus. Duran’s mother became her husband’s full-time caregiver, leaving her career behind. This personal challenge has only motivated Duran further to create opportunities for others and to help support his father’s ongoing care.
The $50,000 Western Star semi-truck giveaway serves as both a thank-you to the community that has supported Duran’s business over the years and a means to help raise funds to assist with his father’s medical care. A portion of the proceeds from the giveaway will go toward covering medical expenses for Jimmy Duran, who has been reliant on round-the-clock care since his stroke.
“I’m not doing this giveaway for marketing purposes,” Duran says. “This is about creating a legacy, building awareness for the trades, and showing that family and hard work go hand in hand. My dad’s stroke changed everything for us, but it also gave me a chance to do something meaningful. The trades aren’t just surviving; they’re thriving, and I want to show people that.”
In addition to the truck giveaway, Duran has cultivated a strong presence on social media, particularly on TikTok, where he shares the behind-the-scenes realities of running a diesel repair business. His content ranges from honest, unfiltered insights into shop life to educational posts aimed at inspiring the next generation of tradespeople. With over 16,000 followers, Duran has used his platform to break down misconceptions about the blue-collar industry, highlighting how trade careers can be both rewarding and impactful.
Through his growing online following, Duran has shown that it’s possible to succeed in the trades while remaining authentic and transparent. His TikTok account, @thatdieselbro, is a mix of hands-on repair demonstrations, business tips, and personal stories, all designed to demystify the world of diesel mechanics and encourage young entrepreneurs to pursue careers in the trades.
“People connect with authenticity,” Duran notes. “What sets me apart is that I’m not trying to sell a polished version of what we do. I’m just showing the real side of this business: the good, the bad, and everything in between. That’s how you build trust.”
In addition to his online presence, Duran is known for his hands-on approach to running On-Site Fleet Services of NM. While many repair shops focus on volume, Duran emphasizes the importance of providing high-quality, transparent service. Whether it’s a routine maintenance job or an emergency repair, his company prides itself on offering real diagnostics, reliable service, and follow-through that ensures customers leave satisfied.
“It’s not just about fixing a truck; it’s about fixing problems for people and providing real world solutions,” Duran explains. “I want customers to feel confident that they’re getting the best service, whether we’re on-site or in the shop. Our reputation is built on reliability and trust, and that’s something I’ll never compromise.”
Duran’s dedication to his business, family, and community has earned him respect both within the diesel industry and beyond. His commitment to supporting the trades, building a lasting legacy for his family, and using his platform to create opportunities for others is at the heart of everything he does.
Through his $50,000 Western Star truck giveaway, Duran hopes to inspire others to get involved in the trades, support local businesses, and recognize the importance of family and legacy in the journey to success. “This isn’t just about giving away a truck,” he says. “It’s about creating impact, giving back to the community, and showing that no matter where you start, you can always create something that matters.”
To learn more about Bryan Duran’s journey, On-Site Fleet Services of NM, and the truck giveaway, visit thatdieselbro.com.
Follow Bryan Duran on social media at:
TikTok
