Lennard Steeman founded Ecomtrada to help ecommerce brands fix agency frustrations and drive clarity and profitable growth.
In 2016, Steeman observed a client’s Google Ads campaign underperform despite high expectations. Having worked behind the scenes at large marketing agencies, he noticed the same pattern repeated: sales teams promised big results, but much of the work was handled by junior staff following standard checklists. Campaigns were technically competent but lacked the strategy and insight needed for real ecommerce growth.
“Most business owners do not need more marketing. They need clarity on what is actually holding their store back,” says Steeman. This insight sparked his mission: to build an agency that addresses the broken system from the inside out.
Seeing the Gap Firsthand
Before founding Ecomtrada, Steeman gained insider access to large agency operations. He saw clients promised growth but often received templated, low-level work once contracts were signed. Senior strategists were frequently absent, leaving account management to less experienced staff.
“I built my agency to be the one I wished existed when I worked inside big agencies,” Steeman explains. “I wanted to create an agency that works alongside clients, not just for them.”
Ecomtrada focuses solely on scaling ecommerce brands profitably through Google Ads, providing clarity and insight every step of the way, rather than offering a broad range of marketing services.
Working With Clients, Not Just For Them
Frustration arises when agencies treat clients as just another account. Ecomtrada takes a different approach:
“We do not work for our clients. We work alongside them,” says Steeman. Campaigns are tailored to each client’s business model, products, margins, and goals. The team considers store setup, pricing, product feeds, and other factors that influence profitability.
Clients often come to Ecomtrada after spending thousands elsewhere without meaningful results. Within weeks, they gain a clear strategy and actionable insights tailored to their store’s needs.
Marketing Performance Is About More Than Ads
Many ecommerce businesses struggle not because of ad spend but due to structure and insight gaps. Ecomtrada builds accounts using data segmentation, product performance tracking, and advanced monitoring that many agencies overlook.
Steeman’s team leverages lessons from dozens of successful stores, helping clients identify changes in website setup, pricing, or product management that can improve ad results. Every decision prioritizes profitability over ad spend alone.
“Google Ads is only as good as the store behind it,” Steeman notes. “Our perspective, informed by multiple client successes, is what sets us apart.”
Clarity, Simplicity, and Accountability
Ecomtrada emphasizes transparency and accountability. There are no long-term contracts, and a 30-day money-back guarantee ensures clients pay only for measurable results.
“If we do not deliver within 30 days, clients should be free to walk away,” says Steeman, underscoring the agency’s commitment to real performance.
Recognized for Its Ecommerce-Focused Google Ads Approach
Ecomtrada’s excellence has not gone unnoticed. In 2026, it was awarded the title of Best Ecommerce-Focused Google Ads Agency of 2026 by Best of Best Reviews. This recognition highlights the agency’s focus on delivering clarity and measurable results for ecommerce brands, setting it apart from traditional marketing agencies.
Steeman’s innovative approach, which blends technical precision with a client-focused strategy, has propelled Ecomtrada to the forefront of the industry. “We don’t just want to manage ads; we want to help our clients understand their campaign performance and optimize for sustainable growth,” he adds.
The agency’s commitment to working alongside its clients, rather than merely fulfilling generic service agreements, has resulted in standout client success stories across multiple regions.
Proven Results From a Focused Approach
Ecomtrada has worked with over 100 ecommerce brands across 15 countries. Selected case studies include:
- Pure Parfum: Structured campaigns and feed optimization generated over 55,000 orders and a 6.38x ROAS on €391K ad spend, growing revenue from zero to €2.49M in 14 months.
- Anonymous German Dropshipping Clothing Brand: Overcame supply chain and account challenges, achieving €2.12M in revenue from €662K ad spend over 17 months with a consistent 3.45x ROAS.
These examples illustrate Ecomtrada’s approach: data-driven strategy, technical precision, and focus on profitability rather than vanity metrics.
Building a Better Agency Model
Ecomtrada provides senior-level expertise to all clients, avoiding outsourced or templated work. Steeman’s background in privacy and tracking, including contributions to a Consent Management Platform and Google Gold Partner status, ensures campaigns are compliant, optimized, and structured for real-world results.
Why Ecommerce Owners Should Take Notice
Ecomtrada addresses the frustrations ecommerce brands often face with agencies by delivering clarity, actionable insights, and campaigns focused on profitability. By working alongside clients, prioritizing structure and data, and maintaining transparency and accountability, Ecomtrada helps brands achieve results that many previously thought were unattainable.
Learn more about Ecomtrada or book a consultation via Ecomtrada. Follow Lennard Steeman for ecommerce insights on Instagram and LinkedIn. See client success stories on Fiverr.
“Most ecommerce brands do not need more marketing, they need clarity, structure, and a partner who works alongside them. Ecomtrada is designed to be that partner.
