Founded in 2007, Furniture in Fashion offers stylish, high-quality furniture at affordable prices with fast, reliable delivery.
In today’s fast-paced world, where time is of the essence and cost-efficiency is key, Furniture in Fashion has emerged as a beacon of innovation in the UK online furniture retail market. Founded in 2007 by Asad Shamim, the company has not only disrupted the way people buy furniture but also redefined how affordable and stylish home furnishings can be delivered to homes across the UK.
What started as a small business in Bolton, Greater Manchester, has grown into one of the UK’s leading online furniture retailers. By focusing on modern design, affordability, and a direct-to-consumer approach, Furniture in Fashion has made high-quality furniture accessible to everyone, regardless of budget.
A Customer-Centric Approach: Fast Delivery Meets Quality Control
One of the standout features of Furniture in Fashion is its direct-to-warehouse model, which sets it apart from many of its competitors. Unlike retailers who rely on third-party suppliers or dropshipping, Furniture in Fashion owns and operates its own UK-based warehouse. This unique business model ensures that products are readily available, allowing for quick dispatch and reliable delivery.
This direct stock control also guarantees that every product is quality-checked, eliminating the risk of delays or product inconsistencies. For customers, this means faster delivery times, consistent product quality, and ultimately a better shopping experience , all of which contribute to the company’s strong reputation for excellent service.
“We make sure that our customers don’t just get stylish, modern furniture , they get it quickly, with no compromises on quality,” says Asad Shamim, CEO & Founder of Furniture in Fashion.
Revolutionizing the UK Furniture Market
What truly makes Furniture in Fashion stand out is its unwavering commitment to affordability. As one of the leading online retailers, the company has managed to offer stylish, high-quality furniture at competitive prices that fit a wide range of budgets. Through regular sales, warehouse clearance events, and special promotions, Furniture in Fashion makes modern furniture accessible without the premium price tag.
The company’s impressive selection of furniture , including sofas, dining sets, wardrobes, coffee tables, bar stools, and home décor accessories , appeals to a diverse range of tastes. Whether it’s a sleek modern sofa, a stylish dining set, or elegant lighting, Furniture in Fashion guarantees a vast array of options to suit every style and budget.
Trust and Recognition: Building a Loyal Customer Base
The success of Furniture in Fashion can be attributed not only to its competitive pricing but also to its customer-first philosophy. The brand has amassed thousands of positive reviews on Trustpilot and other review platforms, thanks to its commitment to delivering excellent customer service and consistently high-quality products.
“We’ve worked hard to prove that a British business can compete at the highest level of online retail while keeping its values rooted in honesty, quality, and affordability,” says Asad.
Championing Sustainability in Home Furnishing
In addition to delivering value and affordability, Furniture in Fashion is also committed to sustainability. The company works with trusted manufacturers who prioritize eco-friendly materials and efficient logistics practices to reduce environmental impact. By sourcing products from partners who share its values, Furniture in Fashion ensures that style and sustainability go hand in hand.
“Sustainability is a key pillar of our business. We are proud to partner with manufacturers who value eco-conscious practices while maintaining the high standards of design and quality that our customers expect.”
Asad Shamim: A Visionary Leader
Behind the success of Furniture in Fashion is the visionary leadership of Asad Shamim, who has been widely recognized for his entrepreneurial achievements. Asad was named Business Leader of the Year at the British Muslim Awards 2024 and was included in the Top 10 Asian Trailblazers in the UK. His leadership has been instrumental in driving the growth of Furniture in Fashion, turning it into a national brand with a strong reputation for delivering exceptional customer value.
Asad’s journey has been about building a brand that customers can trust, while maintaining a strong focus on community development and creating employment opportunities. He says, “From Bolton to homes across the UK, our journey shows that innovation and integrity can still drive success in British business.”
Why Choose Furniture in Fashion?
For homeowners looking to furnish their homes without breaking the bank, Furniture in Fashion offers a perfect solution. With a wide selection of modern furniture that meets both style and function, Furniture in Fashion proves that quality doesn’t have to come with a hefty price tag.
- Direct-to-Warehouse Model: Ensures faster delivery times and higher product quality control.
- Affordable Prices: Competitive pricing and regular promotions make stylish furniture accessible to everyone.
- Sustainability Commitment: Eco-friendly materials and logistics practices reflect the brand’s commitment to environmental responsibility.
- Exceptional Customer Service: Thousands of five-star reviews attest to its customer-first approach.
Shop Furniture in Fashion Today
Ready to furnish your home with stylish, high-quality furniture? Visit Furniture in Fashion today to browse a wide range of products for every room. Take advantage of free UK delivery on most items, and enjoy fast dispatch and quality service from a trusted UK brand.
Stay connected and follow Furniture in Fashion on social media for the latest updates, sales events, and promotions:
With Furniture in Fashion, you can transform your home into a stylish haven , without the premium price.
