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Brenda Yik and her partner at PureniTea booth, showcasing their wellness-focused milk tea blends at a local event.

PureniTea: A Wellness Brand Inspired by Culture and Care

CEO Times Contributor

PureniTea reimagines Hong Kong’s iconic milk tea, blending nostalgia with modern wellness in every nourishing cup. But behind every sip is a story — one of empathy, family, and the desire to give back both time and health to others.

A Passion for Wellness Born from Compassion

Brenda Yik, the founder and pharmacist behind PureniTea, has always been driven by a deep sense of empathy and a desire to help people. Her journey from pharmacist to founder is a remarkable one, guided by both personal history and professional expertise.

Growing up in a family of immigrants, Brenda’s father, a refugee from Vietnam, built a life in the U.S. through sheer determination. His small grocery store became the family’s foundation, but it was also a place where Brenda learned the true meaning of care and sacrifice. Every day after school, she helped behind the counter, stocking shelves, bagging groceries, and chatting with customers. 

“I still remember helping some of them carry their groceries home because they didn’t have anyone else,” Brenda recalls. “That’s where I first learned what empathy really means: to care, to serve, and to show up for people even in small ways.”

This compassion led Brenda toward a career in healthcare, where she became a clinical pharmacist, working in oncology and supporting cancer patients. The emotional and personal connection she formed with her patients profoundly influenced her vision for a business that could positively impact people’s health and well-being.

But it wasn’t just the patients she cared about. Brenda also realized how important it was to take care of herself and her family, especially her father, who had sacrificed his own health for the sake of the family. Watching him work tirelessly to provide for the family, she saw how he neglected his own health, and it broke her heart. That inspired her to create PureniTea: a wellness brand that blends her cultural roots with her professional knowledge to offer healthier alternatives to traditional drinks.

From PharmD to Founder: The Birth of PureniTea

PureniTea isn’t just another wellness brand; it’s an embodiment of Brenda’s personal and professional journey. It’s a tribute to her father and the hardworking, selfless individuals who often neglect their health in the hustle of everyday life.

“I wanted to prove that you can honor your culture, your health, and your dreams, all in one cup,” Brenda explains.

Inspired by the traditional Hong Kong milk tea she grew up with, PureniTea offers a modern twist that aligns with today’s wellness needs. The brand’s mission is clear: to make wellness approachable, delicious, and rooted in culture. Each tea blend is thoughtfully crafted with functional ingredients, including hydrolyzed collagen peptides, oat-beta glucan, ashwagandha, and prebiotics, to provide a soothing, comforting experience. 

“I created it to give people back time – time to slow down, take care of themselves, and be present with loved ones – because life often feels like a constant rush,” Brenda reflects. “Between long hospital shifts, errands, and life’s endless responsibilities, it often feels like there’s no room left to breathe. That’s why I designed PureniTea to be instant and simple: just add water and mix, and in 10 seconds, you have a creamy, café-style milk tea or latte packed with functional ingredients that support energy, focus, and skin health.”

PureniTea was created with busy, modern lifestyles in mind. It’s the perfect solution for those who love the comforting taste of milk tea but don’t have time for café lines or the guilt of indulging in sugary, processed beverages.

The Journey of Growth: More Than Just a Drink

What sets PureniTea apart from other wellness products is its heart. The brand isn’t just about offering a healthier alternative to milk tea; it’s about creating an experience. A cup of PureniTea is a moment of care, a small indulgence that nourishes both the body and the soul.

“Every time a customer’s eyes light up after trying PureniTea, that’s when I know I created something meaningful,” says Brenda. “Seeing people enjoy it, hearing that it’s become part of their routine, that’s what keeps me going. That’s when I knew PureniTea had a real purpose.” Her dedication to quality and her mission is evident in every product PureniTea creates.

Though the brand is still a local Boston-based company, Brenda has big dreams for PureniTea. She hopes to continue growing the business, expanding beyond her immediate community, and sharing the nourishing, comforting flavors of her creations with more people across the country. At the same time, she continues her work as a pharmacist, balancing both her passion for health care and her commitment to her entrepreneurial venture.

“PureniTea was inspired by my dad,” Brenda shares. “It’s dedicated to giving people back time, health, and moments with their loved ones.”

The journey has not been without its challenges, however. Like many entrepreneurs, Brenda doubted herself in the beginning. As a full-time pharmacist, balancing a burgeoning business with her professional life was no small feat. But with every success, no matter how small, she found the confidence to keep going.

“True success isn’t how fast you grow, it’s how many lives you can touch along the way,” Brenda adds, reflecting on her entrepreneurial journey.

PureniTea: A Wellness Revolution Rooted in Culture

PureniTea is not just about offering an alternative drink; it’s about redefining what wellness can look and taste like. It’s about honoring the flavors, rituals, and memories of Hong Kong’s iconic milk tea while embracing modern nutrition and wellness trends.

For Brenda, the journey of PureniTea is also a way to honor her heritage. “I wanted to give people a taste of home, comfort, and culture in a modern, functional form,” she explains. Every cup carries the love, care, and dedication she learned from her family and patients alike. By merging her Asian roots with her knowledge of healthcare, Brenda has created a product that resonates with busy individuals looking for a convenient yet nourishing option.

PureniTea’s products are designed to be quick, easy, and enjoyable. No more long waits at the café, just add water, mix, and you’re ready to enjoy a rich, creamy tea that’s both indulgent and healthy.

A Cup of Comfort, Wellness, and Heritage

PureniTea represents more than just a cup of tea; it’s a reflection of Brenda’s mission to make wellness accessible, delicious, and rooted in cultural traditions. It’s a story of hard work, dedication, and love, both for her customers and her family.

Through PureniTea, Brenda has not only created a functional wellness drink, but she has also given people the gift of time, health, and connection. Whether you’re in need of an energy boost, a moment of mindfulness, or just a comforting cup of tea, PureniTea promises to nourish both your body and soul.

For Brenda, the work is far from over. But with her commitment to quality and purpose, she is on her way to creating a wellness brand that truly matters. “This is for you, Dad. Every cup is a little piece of love, a reminder that health and time are precious,” she says.

Explore PureniTea and see how it can fit into your wellness routine. Visit PureniTea’s website to learn more.

Stay connected with PureniTea on Instagram and TikTok for updates and more.

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