Scott McKenzie, Founder and CEO of Home Care Agency Blueprint™, is reshaping the future of home care entrepreneurship with a franchise-free model that prioritizes independence, scalability, and compliance. Through the development of his Certified Home Care Entrepreneur™ (CHCE™) program and proprietary BlueprintOps™ platform, McKenzie has introduced a repeatable system that enables individuals to build thriving home care agencies without the limitations of traditional franchising.
After spending over a decade building Golden Age Companions into a successful non-medical home care agency, McKenzie recognized a gap in the industry. While franchising models offered structure, they often restricted owners with high fees, rigid branding, and inflexible operational requirements. In response, McKenzie created an alternative—an ownership blueprint grounded in real-world operations, agency licensing expertise, scalable growth strategies, and hands-on mentorship.
The CHCE™ program, the first of its kind, equips new agency owners with the knowledge and tools to independently manage every facet of their business. From securing licensing and building a compliant infrastructure to acquiring clients and scaling staffing operations, the program delivers a comprehensive framework rooted in McKenzie’s firsthand success. His model has helped launch over 181 agencies nationwide, collectively generating more than $25 million in client revenue.
McKenzie emphasizes that real business success comes from autonomy and operational excellence rather than dependency on an established brand name. “My mission is to take what I’ve learned the hard way and give others a simpler, faster, more confident path. You don’t need to reinvent the wheel—you just need someone who’s built the car,” McKenzie states.
At the core of Home Care Agency Blueprint™ is the belief that entrepreneurs should maintain full control over their branding, financial structure, and business culture. Unlike franchise models that impose strict rules and recurring royalty obligations, McKenzie’s system empowers owners to create businesses that are uniquely tailored to their communities and personal missions.
The timing of McKenzie’s model coincides with significant changes in the healthcare sector. As the population ages and caregiver shortages rise, demand for quality home care services has surged. Prospective entrepreneurs are increasingly seeking business models that allow for financial growth while making a meaningful difference. Home Care Agency Blueprint™ positions its students to meet this need effectively, offering a scalable path without the burdens of franchising.
Through his platform, online presence, and personal mentorship, McKenzie provides ongoing support to CHCE™ graduates as they navigate challenges and growth phases. His BlueprintOps™ system ensures that owners have access to practical operational templates, legal compliance checklists, marketing blueprints, and staff management tools, all based on strategies proven in real-world agency environments.
The impact of McKenzie’s work is evident in the number of new agency owners choosing to bypass traditional franchising routes in favor of self-directed business building. His approach is gaining national attention as a sustainable, mission-driven alternative for professionals eager to enter the growing home care sector.
Scott McKenzie’s contribution goes beyond education; it reflects a broader movement toward entrepreneurship that values independence, community service, and authentic leadership. With Home Care Agency Blueprint™, he has not only introduced a new way of launching agencies but has also set a standard for what sustainable, ethical business creation can look like in the home care industry.
For more information about Scott McKenzie and Home Care Agency Blueprint™, visit Home Care Agency Blueprint™ Website, follow on YouTube, Instagram, LinkedIn, and Facebook.