Raise You BARS, founded by business consultants Al Ruttan and Chris Baker, provides structured guidance for small and medium-sized businesses seeking to improve profitability, leadership performance, and long-term stability. With extensive backgrounds in coaching, retail, and team development, the founders offer a proprietary framework known as the B.A.R.S. Method—an acronym for (Behaviours + Actions)Results = Success. This method is designed to help business owners uncover opportunities, align operations, and implement targeted improvements with measurable outcomes.
The B.A.R.S. Method forms the cornerstone of the company’s coaching and advisory services. It is structured to evaluate a business’s current status, identify underleveraged assets, and support the application of practical strategies to drive sustainable outcomes. The process includes both qualitative leadership coaching and quantitative analysis tools. One such tool, the Profit Acceleration Software, is designed to assist in identifying potential areas for revenue optimization and operational improvement.
Raise Your BARS integrates coaching with operational diagnostics, offering support in areas such as revenue generation, team engagement, and customer loyalty. Their approach aims to balance short-term profitability with long-term leadership development, ensuring business owners have the tools needed to lead effectively. While the founders bring extensive leadership experience to their work, their role is characterized as collaborative rather than directive, with an emphasis on guiding owners through change rather than prescribing generic solutions.
The company’s methodology is positioned as a response to common challenges faced by entrepreneurs who may feel overwhelmed by day-to-day responsibilities or unsure of how to scale effectively. Many of the business owners who engage with Raise You BARS are seeking clarity, time management solutions, and stronger alignment between business operations and leadership intent. Through structured coaching and targeted assessments, the B.A.R.S. Method is intended to help these owners shift from operational roles to leadership-driven strategies.
Leadership development is a central component of the company’s offering. Raise You BARS provides personalized coaching designed to help leaders cultivate accountability, develop high-performance cultures, and improve team-wide alignment. The founders emphasize that sales growth alone is not enough for sustained success; rather, a well-developed internal culture and strategic leadership are equally essential.
The company’s name reflects its core philosophy: that business growth stems from raising expectations and improving performance standards across the organization. While not based on a single formula, the B.A.R.S. Method provides a flexible framework that can be adapted to different industries and operational models. Clients have responded positively to the personalized nature of the system, particularly its combination of leadership training, diagnostic insight, and hands-on implementation support.
An introductory webinar is available on the company’s website, offering further insight into the principles behind the B.A.R.S. Method. The session includes a high-level overview of the system and outlines some of the ways Raise You BARS has been used by clients to identify new opportunities and improve strategic focus.
Ruttan and Baker’s model emphasizes the importance of clarity and intentional leadership in achieving sustainable business outcomes. Their work is grounded in the belief that business success is not solely a function of effort, but of direction, structure, and alignment between behaviors and goals.
Raise You BARS continues to work with business owners across sectors who are looking for a results-oriented, structured approach to organizational growth. By combining strategic frameworks with individualized support, the company provides tools intended to help leaders regain control of their time, teams, and trajectories.