Momentum Solutions, a leading production solutions-driven firm founded by Bettina Abascal in 2003, has built an impressive reputation over the years as a creative matchmaker for brands and agencies seeking top-tier content production expertise. With over 20 years of industry experience, the company has been at the forefront of connecting brands with cutting-edge production partners across various disciplines. Momentum Solutions specializes in sourcing innovative production partners for brands looking to elevate their marketing campaigns and execute bold, dynamic strategies across a range of mediums.
From traditional content creation to advanced technology-focused and experiential marketing methods, Momentum Solutions helps brands bring their creative visions to life. The firm’s ability to provide a range of production solutions – from TV and social media content production to experiential event activations and tech-driven projects – has earned it the trust of marketers and agencies alike. Notably, Momentum Solutions operates differently from many representation firms by not only focusing on traditional production but also on innovative and forward-thinking production techniques that are in high demand within today’s marketing landscape.
Founded by Bettina Abascal, a recognized leader in the creative industry and a member of the Circulo Creativo Hall of Fame, Momentum Solutions stands out for its unique business model. Momentum serves as a partner, connecting businesses with award-winning production vendors and helping to create tailored teams for each marketing campaign. Momentum’s approach to production is all about fostering relationships and cultivating long-term partnerships, ensuring that every project receives the right attention, creativity, and expertise.
“We all know that budgets are feeling strapped and marketers and ad agencies need to stretch their dollars while still maintaining top-tier quality to speak to their consumers. At Momentum, we are solutions sourcers. We often serve as the place where marketers go to brainstorm feasibility for out-of-the-box projects. We’re all about tackling those ‘impossible’ projects by constantly cooking up fresh, innovative ideas or finding innovative production models that resonate with our current reality,” said Bettina Abascal, Founder of Momentum Solutions.
One of the core differentiators that sets Momentum Solutions apart from its competition is the firm’s ability to provide both traditional and innovative production solutions. This includes everything from high-quality content production for TV commercials to influencer-generated organic social content, all the way to large-scale experiential events and cutting-edge technological innovations. The team at Momentum Solutions is constantly curating and presenting new solutions to brands, including how to incorporate AI into marketing campaigns, aiming to inspire creative development while simultaneously addressing the unique challenges faced by marketers today.
“A media agency approached us for the tech component of a product launch RFP. However, recognizing the full scope included an experiential event, social media capture, and influencer engagement, I proposed that Momentum and its partners handle the entire project from start to finish. This approach proved successful, allowing the agency to consolidate their vendor management from nine different entities to just one for the complete experience and its amplification, streamlining both process and cost,” says Bettina
In a competitive and ever-evolving marketing world, where high-quality content is in demand but often difficult to produce within limited budgets, Momentum Solutions steps in as the ultimate resource for brands. The firm’s unique matchmaking process ensures that the right partners are in place to meet each brand’s specific goals and objectives. Whether a brand needs a one-off project or is looking for a long-term, strategic partner, Momentum Solutions fosters bespoke partnerships that drive creative success.
Through its vast network of production vendors, Momentum Solutions also helps marketers scale their production capabilities. The firm’s network includes some of the most recognized names in the industry, from directors to photographers, illustrators, and experiential tech companies. By focusing on partnership-building and cultivating a creative ecosystem, Momentum Solutions enables brands and agencies to unlock the full potential of their marketing campaigns, no matter the scope or complexity.
In a time when brands and agencies are increasingly looking for cost-effective solutions without compromising quality, Momentum Solutions continues to offer its expertise in a way that adds significant value. Whether tackling complex projects or supporting brands with innovative, next-gen solutions, Momentum has become an essential partner for companies looking to elevate their marketing efforts.
For more information about Momentum Solutions, visit Momentum Solutions or follow them on Instagram and LinkedIn.
