Profyt Social is transforming service business marketing by linking real sales data to ads for clear, measurable ROI.
In today’s rapidly evolving digital advertising landscape, many agencies continue to focus on vanity metrics, such as leads and impressions, while overlooking the most critical measure of success: actual sales. This presents a challenge for service-based businesses, such as contractors and home-service companies, who often invest significant amounts in ads without a clear understanding of whether these campaigns are directly contributing to revenue.
Adrian Peterson, CEO and founder of Profyt Social, saw this problem firsthand during his time working in major advertising agencies. The gap between what clients were promised and what they actually received led him to rethink the approach to digital marketing. The result? Profyt Social, an agency built on the principles of accountability, transparency, and measurable outcomes.
A New Approach to Digital Advertising
When Profyt Social was founded, Peterson and his team set out to change the way digital advertising works for service businesses. They wanted to move beyond superficial metrics like website clicks or form submissions and instead focus on the most important result: revenue.
“We track and scale campaigns using real sales data from Google and social platforms,” Peterson explained. “We connect phone calls, CRM activity, and offline revenue directly to the ads that generated them.”
This data-driven approach is a departure from traditional advertising models, where success is often measured by leads or impressions, but not by the actual impact on a business’s bottom line. By showing clients exactly how ads contribute to real, revenue-generating jobs, Profyt Social provides a clearer picture of their return on investment.
The Role of Transparency in Client Relationships
One of the most significant shifts for Profyt Social was in how they aligned their internal operations. In many traditional agencies, employees are paid fixed salaries, but Profyt Social takes a different approach. The agency’s operational team is compensated based on client success, meaning their earnings are directly tied to the outcomes they help deliver.
“We believe that when our clients succeed, we succeed,” Peterson said. “This creates a shared commitment to performance, ensuring that we’re always working toward tangible results.”
This approach not only motivates the team but also fosters stronger client relationships, as clients can see that the agency has a direct stake in their success.
Breaking Industry Norms
The shift to data-driven, results-oriented marketing wasn’t without its challenges. In an industry accustomed to relying on incomplete or inaccurate performance tracking, Profyt Social faced skepticism. Many potential clients doubted that the agency could deliver meaningful results without long-term contracts or complex agreements.
However, as the agency’s results began to speak for themselves, more service businesses started to embrace the new approach. Success stories began to accumulate, with businesses reporting their best-performing months in history after working with Profyt Social. This track record helped to shift industry perspectives on what truly matters in digital advertising.
Setting a New Standard for Service Business Marketing
By focusing on the real sales and jobs generated by ads, Profyt Social is setting a new standard for service businesses. Their approach goes beyond just generating leads—it’s about showing how those leads convert into paying customers and real business growth.
The Future of Service Business Marketing
As service businesses continue to navigate the ever-changing landscape of digital marketing, Profyt Social’s approach is paving the way for more sustainable, data-driven strategies. By focusing on real, measurable outcomes, Profyt Social ensures that businesses can not only track their ad spend but also optimize campaigns for long-term growth. With the shift from vanity metrics to actual sales performance, Profyt Social is helping businesses move beyond guessing and towards informed decision-making that fosters real success.
In conclusion, Profyt Social’s approach is reshaping how service businesses view their digital advertising efforts. By focusing on what truly matters—revenue—service businesses can make more informed decisions and achieve sustainable, predictable growth.
To learn more about how Profyt Social can help your business drive measurable success, visit Profyt Social.
