“We don’t hire for tasks; we build for trust.” These words encapsulate the ethos of HAVA & HAVAForce, a company founded on resilience, transformation, and a commitment to human connection. For co-founder and CEO Jennifer Nicholson, HAVA is not just a business; it represents a vision of opportunity for all, where individuals, regardless of their background, are given the tools to succeed.
Jennifer’s journey to founding HAVA is a testament to the power of embracing change. Originally from the Bay Area, California, and having lived in Atlanta, she found herself at a crossroads after a series of life events led her to reconsider her path. Eventually, she made the decision to move to Colombia, a place that presented not only a personal opportunity but also a chance to address gaps in the local workforce.
In Colombia, Jennifer observed that many call centers treated employees as disposable, rather than investing in their potential. This inspired her to create HAVA, a company built on the foundation of fair compensation, opportunity, and respect for every team member. The goal was to provide a work environment where employees were valued, not just as workers, but as partners in the company’s growth.
From Freelancing To Building A Business
Initially, Jennifer started as a freelancer in customer support, where she discovered that her skills could be shared and replicated. She began training others, initially recruiting friends to join her mission. As the company expanded, Jennifer reached out to former employees of local call centers, offering them better pay and a more supportive work environment. HAVA’s commitment to treating people with respect and giving them opportunities for personal and professional growth became the cornerstone of the company’s success.
The core values of fair compensation, trust, and respect have shaped the company’s culture. By paying employees in U.S. dollars and offering benefits, HAVA has created a workplace where employees feel secure, valued, and supported in their long-term success. This focus on employee satisfaction has resulted in strong retention rates and positive team loyalty, setting HAVA apart from many other companies in the outsourcing industry.
HAVAForce: Empowering Through Opportunity
In addition to HAVA, Jennifer co-founded HAVAForce, a service designed to help businesses with bilingual virtual assistants, content creators, and digital marketers. What sets HAVAForce apart is its commitment to empowering its agents and providing them with meaningful work. Through this model, HAVAForce is not only helping businesses scale but also enabling agents to take control of their financial futures, creating a sense of ownership and commitment to the company’s success.
HAVAForce’s agents are motivated not just by their paycheck, but by the belief in their own ability to succeed and grow. This sense of autonomy and respect for their contributions drives the high quality of service that HAVAForce provides to its clients.
A Global Team With A Local Touch
What distinguishes HAVA & HAVAForce from other agencies is the company’s approach to talent cultivation. Instead of simply filling positions, HAVA builds lasting relationships with its team members. The company provides opportunities for growth and development, ensuring that its employees not only stay with the company but thrive. This dedication to creating an environment of success is reflected in the strong, positive relationships within the team.
“The key to our success is not just finding talented people, but providing them with the support they need to succeed,” says Jennifer. “When our agents succeed, they grow, and they contribute to the success of our clients.”
HAVA & HAVAForce are reshaping the outsourcing industry by focusing on human-centered values: trust, integrity, and a commitment to long-term success.
The Road Ahead: Creating Opportunities For The Future
As HAVA & HAVAForce continue to grow, Jennifer remains dedicated to bridging the gap between Colombia and the American dream. The company is committed to offering people the opportunity to build lives of purpose, stability, and success. Through virtual assistant services, content creation support, and fostering financial independence, HAVA is helping to create a new model for success: one where people are respected, empowered, and given the tools to achieve their full potential.
Jennifer’s journey exemplifies the power of resilience, trust, and dedication to making a positive impact. Through HAVA & HAVAForce, she has created an environment where employees can flourish, contributing to the company’s overall success and the success of its clients.
HAVA Impact & Performance Statements
Now supporting over 60 clients worldwide, HAVA has continued to create impactful results for entrepreneurs and brands. In 2018, HAVA saved over $950,000 in refunds and chargebacks through our expert dispute resolution and merchant support processes.
Our social media management team has helped over 10 clients go viral, leading to celebrity podcast appearances and thousands of product and service sales—all driven by strategic, organic content and engagement.
Our goal is to create longevity. With that said, 94% of HAVA clients retain their assigned agent for 5+ years, significantly reducing hiring, training, and ramp-up costs while maintaining consistency and loyalty.
What That Means For Clients
Low churn = higher ROI. You don’t need to keep retraining agents or risking brand misalignment. Your agent grows with your business.
Deep product knowledge and brand loyalty. Long-term agents become brand stewards, improving conversion rates and client satisfaction.
Built-in innovation. Our agents are continuously trained in the latest tech tools, AI platforms, and organic marketing strategies, so you’re always ahead of the curve without needing an internal learning team.
Real-time support. All HAVA agents work on Central Time, ensuring seamless collaboration with U.S. teams—without the fatigue or errors that come from night shifts overseas.
What That Means For HAVA Agents
HAVA agents aren’t just VAs—they’re skilled professionals who are invested in their client’s success because they’re treated with respect, opportunity, and support. Dollar-based salaries and benefits empower agents to achieve real financial freedom, reducing attrition and building long-term loyalty.
Agents receive ongoing training in social engineering, objection handling, AI integration, and market trends, giving them the confidence to solve problems, not just follow instructions.
Our focus on personal development, performance coaching, and emotional intelligence makes HAVA agents better teammates, communicators, and decision-makers.
Onboarding That Delivers
Speed meets precision. We don’t just place quickly—we match skillset, personality, and values to the right client needs.
Hands-on onboarding. From tech setup to brand training, we ensure your HAVA agent is embedded in your systems and culture from day one.
Performance frameworks included. Our onboarding includes reporting templates, KPIs, call tracking, and feedback loops to ensure measurable value starting in week one.
Customized SOPs. We build or refine SOPs and workflows for every client, eliminating guesswork and setting agents up for success.
Award: Best Outsourcing Staffing Agency in Colombia of 2025
At the forefront of outsourcing staffing services, HAVA & HAVAForce has solidified its position as the Best Outsourcing Staffing Agency in Colombia of 2025. Under the leadership of Co-Founder and CEO Jennifer Nicholson, the company has not only redefined industry standards but also empowered a diverse workforce by creating lasting opportunities for individuals in Colombia and beyond. HAVA’s mission to bring hope, opportunity, and financial independence to those affected by the challenges of deportation and limited access to employment opportunities has made it a standout name in the outsourcing world.
Additional Distinctive Advantages
80% of our agents have lived in the U.S. or Canada, making their English culturally fluent and conversationally relatable—a major edge in customer service, sales, and community management.
HAVA leads with strategy, not just labor—offering consultation, creative solutions, and operational improvements that save clients time and drive revenue.
Multi-industry expertise: HAVA agents have supported brands in e-commerce, coaching, SaaS, logistics, insurance, real estate, fitness, and fintech.
Our team supports 24/7 operations across sales, dispatch, admin, and social, while keeping team morale high and attrition low thanks to sustainable scheduling and team culture.
For more information about HAVA & HAVAForce and their services, visit HAVA.
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