Entravia’s debut marks a major shift in how small businesses shop for PEO, HR, and insurance.
Selling and implementing a PEO is still slowed down by the least modern part of the workflow: document and data collection. The process is manual, fragmented, and often insecure—built on email chains, spreadsheets, and PDFs. Entravia is a Minnesota-based B2B infrastructure company built to modernize PEO and broker sales operations by standardizing intake, automating document collection, and producing structured, quote-ready submissions.
The Problem: A Fragmented, Outdated Industry
For decades, small businesses have faced an uphill battle when shopping for outsourced HR, payroll, benefits, and PEO solutions. The industry is riddled with confusing paperwork, fragmented workflows, and a lack of clarity, leaving many business owners overwhelmed by the complexity of the process.
The traditional method of selecting a PEO involves multiple vendor calls, endless emails, and weeks of waiting for quotes. It’s a slow and frustrating experience, one that often leaves SMBs abandoning the process entirely. Kasey Devine, Founder & CEO of Entravia, saw firsthand how broken the system was after spending more than a decade working in HR tech and PEO ecosystems. It was clear: something had to change.
The Vision: A Modern, Transparent Solution
Entravia was created to fix this broken system. The platform uses AI to streamline and automate the entire data and document collection process, enabling small businesses to receive side-by-side quotes in minutes instead of weeks. The application is designed to be simple, secure, and transparent, solving a major pain point for SMBs and leveling the playing field.
“PEOs, brokers, and small businesses all want the same thing: clean data, faster workflows, and transparent pricing. Entravia finally makes that possible,” says Devine. Entravia is not just another tool or broker; it’s the first infrastructure layer for PEO shopping, an essential shift in an industry that has long been stuck in the past.
What sets Entravia apart is its infrastructure-first approach. Rather than relying on email threads and spreadsheets to move sensitive information, Entravia creates a standardized intake and document workflow that brokers and PEOs can use across deals. Teams capture information quickly using bot technology, normalize it into structured outputs, and reduce the delays and errors that cause opportunities to stall before a quote is delivered.
A Breakthrough: Pre-Seed Funding and Industry Validation
Entravia’s public launch comes at a pivotal moment. The company has secured a successful pre-seed round, attracting funding from respected venture firms. This investment will fuel the next phase of growth, enabling Entravia to expand its infrastructure and reach even more small businesses in need of a streamlined HR outsourcing solution.
“We built Entravia so small businesses could make one of their most important decisions with clarity instead of chaos,” says Devine. “Closing our pre-seed round gives us the fuel to redefine how small businesses buy HR, payroll, and benefits.”
The success of this funding round validates the company’s unique approach and positions Entravia as a true leader in the space. It’s a promising sign that investors, PEOs, and small businesses alike are eager for a more efficient, transparent way to manage outsourced HR services.
Compliance and Security: A Top Priority
Entravia’s commitment to security and compliance sets it apart from competitors. The platform is one of the first in the PEO industry to achieve SOC 2 and HIPAA compliance at launch, ensuring that sensitive employee and payroll data is always protected. This is a crucial feature for small businesses that must navigate increasingly complex HR regulations while ensuring their employees’ data is kept safe.
Entravia’s AI-powered platform uses robust security measures and is built with a “Plaid-like” data collection strategy, allowing it to connect seamlessly with over nearly any HR, payroll, insurance, or PEO provider. This unique approach normalizes complex pricing structures, vendor requirements, and documents, reducing the friction that typically causes small businesses to abandon the shopping process.
“We’re giving small businesses the clarity and security they’ve never had, and we’re doing it at a moment when HR costs, compliance complexity, and remote-work challenges are skyrocketing,” Devine adds.
Entravia Named Best PEO Shopping Platform in the U.S. for 2026
Entravia has been honored with the prestigious Best PEO Shopping Platform in the U.S. for 2026 award, recognizing its innovative approach to streamlining the PEO shopping process for small businesses. The award highlights Entravia’s commitment to transparency, speed, and security, powered by its AI-driven platform automates their document and data collection burde for PEO shopping.
The Road Ahead: A New Category in HR Tech
With its innovative approach and strong industry backing, Entravia is setting the stage to redefine how small businesses shop for HR outsourcing. As the first company to provide true infrastructure for PEO shopping, Entravia’s vision is to build the foundation for a new category in HR tech, one where business owners have full visibility and control over their HR decisions.
“The PEO and HR outsourcing space has remained unchanged for over 40 years, leaving small businesses frustrated, unprotected, and under-informed,” says Devine. “Entravia is solving this problem by providing the transparency and speed SMBs need to make informed decisions quickly.”
The company’s infrastructure-first approach is especially significant in an industry where brokers and comparison sites have often relied on outdated manual processes. Entravia’s platform provides an all-in-one, standardized solution that helps small businesses make faster, more informed decisions with confidence.
Entravia’s journey from idea to launch is one marked by determination and a clear understanding of the challenges small businesses face. By solving an age-old problem with modern technology, Entravia is not just another player in the PEO space, it’s the backbone of a new era in HR outsourcing.
Ready to explore the future of PEO shopping? Learn more about how Entravia can help your business streamline PEO shopping and make informed decisions faster. Visit Entravia’s LinkedIn today.
