Phyt Lab, pronounced “Fit Lab,” introduced its first luxury-grade apparel line in 2025, offering a distinct approach to activewear by combining elements of high end craftsmanship, design and athletic functionality. The company is led by CEO Amanda Bodette, a former elite athlete with a background in business development and leadership.
The activewear market has long been marked by shifting trends and a variety of styles, often emphasizing streetwear or utilitarian design. Phyt Lab’s focus lies in developing apparel that combines detailed tailoring and luxury design elements along with features intended to support fitness activities. These distinct specifications are geared towards a segment of consumers who are interested in more elegant and refined options within performance wear.
Amanda Bodette’s experience spans both elite athletics and business development, providing a strong foundation for the brand’s success. Her approach reflects a combination of strategic positioning in the market and attention to craftsmanship that aims to offer an upscale alternative to existing activewear choices.
The company’s initial collection emphasizes high end craftsmanship and design, aimed at meeting the needs of fitness enthusiasts while also considering stylistic elements. Phyt Lab titled the initial apparel release in the statement: “performance with class” as the release offers products that are elegant, luxurious and refined in nature.
In describing Phyt Lab’s positioning, Amanda Bodette commented, “The apparel industry includes many brands focused on trends and streetwear styles, but few explore the intersection of elegance, refinement, design, and function. Phyt Lab aims to contribute to this area by offering products that consider both performance and presentation.”
As the brand continues to develop its offerings, it plans to maintain attention to design detail and craftsmanship. Amanda Bodette’s role involves guiding Phyt Lab’s strategic direction, the continued formation of the brand’s team members as well as communications around the evolving demands within activewear and luxury apparel markets.
Phyt Lab’s 2025 launch represents an entry into a luxury grade product sector. The brand distinction is in blending elements of high end fashion and craftsmanship to meet the demands of fitness enthusiasts.
For more information, visit Phyt Lab or follow the brand on Instagram at @phytlab.
