SMAVIDA, an emerging leader in AI-driven video advertising, has announced the appointment of Dr. Alexander N. Jablovski as Founding Partner and Chief Innovation & Strategy Officer. Dr. Jablovski, a double PhD holder in Engineering and Psychology and United Nations advisor on ethical AI, will spearhead the company’s U.S. operations based in Los Angeles beginning in the third quarter of 2025. This move signals SMAVIDA’s ambition to accelerate growth and innovation within the $300+ billion global video advertising market.
SMAVIDA is a technology-native platform designed to transform how brands, agencies, and creators produce video advertising content. By combining generative artificial intelligence with human creativity, the platform enables users to create personalized, studio-quality video ads in minutes rather than weeks. This automated production process removes traditional barriers such as the need for complex editing software or costly agency services, democratizing video advertising for businesses of all sizes.
Dr. Jablovski brings extensive expertise at the intersection of technology and psychology, with a notable track record advising the United Nations on AI ethics and contributing to innovation policy development in Europe. As a member of the Forbes Technology Council and a serial entrepreneur, his leadership is expected to accelerate SMAVIDA’s expansion across the United States and enhance its global presence.
Martin Frericks, Founder and CEO of SMAVIDA, stated, “We are absolutely thrilled to have Alexander Jablovski joining the SMAVIDA team. His expertise in scaling businesses and digital transformation is exactly what we need to expand in the U.S. and bring our vision of AI-driven advertising to life for everyone.”
“At SMAVIDA, we are not just optimizing the ad creation process; we are fundamentally changing how people communicate and connect using AI,” said Dr. Jablovski. “Joining this come no pany is a mission to empower creativity and storytelling in a way that is fast, accessible, and deeply personal.”
Central to SMAVIDA’s offering is its proprietary AI engine, which transforms simple inputs—such as text prompts or basic visuals—into fully produced, high-conversion video ads within seconds. The platform’s capabilities extend beyond ad generation to encompass entire campaigns, adapting content dynamically for diverse audiences, platforms, and devices. This flexibility positions SMAVIDA as a key player in the evolving landscape where short-form, AI-enhanced video content is rapidly gaining market share. The SMAVIDA engine is already connected to major industry platforms including Netflix, Disney+, Paramount, Amazon Prime, Instagram, YouTube, LinkedIn, and more, enabling seamless integration across leading digital channels.
SMAVIDA’s technology has already attracted collaborations with major industry players including Google and global agencies such as Dentsu. Representatives from these organizations have acknowledged SMAVIDA’s innovative approach, highlighting the platform’s ability to combine automation with generative AI tools to produce video campaigns that learn and adapt in real time.
Los Angeles was selected as the hub for SMAVIDA’s U.S. operations due to its unique role as a global center for both entertainment and technology innovation. Dr. Jablovski noted the city’s cultural significance and its potential to serve as the birthplace of AI-powered creative solutions. He emphasized the platform’s ability to provide users ranging from emerging entrepreneurs to established global brands with the tools to produce cinematic content instantly.
Market analysts project that video advertising expenditure will surpass $400 billion by 2027, with increasing emphasis on AI-driven, short-form video formats. SMAVIDA’s integrated Customer Touchpoint System (CTS) and social media channels represent a pioneering approach to engaging audiences through personalized video content at scale. This integration not only automates production but also connects the entire customer journey, enabling brands to deliver tailored messaging seamlessly across platforms.
Dr. Jablovski’s leadership marks a strategic milestone for SMAVIDA as it positions itself to redefine video advertising practices. “This is not simply the future of advertising,” he remarked. “With SMAVIDA, the future is already here, and we are scaling it from Los Angeles to the world.”
The company’s vision aligns with the growing demand for agile, dynamic advertising solutions that respond instantly to audience behavior and market trends. By harnessing the power of artificial intelligence, SMAVIDA aims to empower marketers and creators alike, fostering innovation and inclusivity within the industry.
For more information about SMAVIDA and Dr. Alexander Jablovski’s role, visit the company’s online presence through their official Linktree and Dr. Jablovski’s professional profile on LinkedIn.
