Home Business Growth From Media Buyer to Industry Leader: How Deividas Tokaris Built Triple Scale Into a Go-To Partner for High-Growth Brands
Deividas Tokaris, founder of Triple Scale, sitting with the brand logo 'TRIPLE SCALE' displayed next to him.

From Media Buyer to Industry Leader: How Deividas Tokaris Built Triple Scale Into a Go-To Partner for High-Growth Brands

CEO Times Contributor

Founder Deividas Tokaris’s Triple Scale redefines performance marketing by focusing on tailored, data-driven strategies and a holistic approach to business growth, scaling high-growth brands with precision and accountability.

In the world of performance marketing, Deividas Tokaris has carved out a space where precision, creativity, and strategic insight reign. As the founder of Triple Scale, a boutique agency focused on scaling high-growth eCommerce and information product brands through the Meta ads ecosystem, Deividas has built a trusted and highly effective growth partner for brands looking to break through plateaus and scale to new heights.

What makes Triple Scale unique is not just its performance-driven approach but the founder-led commitment to client success. With $300M in client revenue and $100M+ in Meta ad spend managed, Triple Scale’s results speak for themselves. But it’s not just about the numbers, it’s about how Deividas has transformed the performance marketing landscape with a creative-first, data-driven mindset and a dedication to client collaboration.

The Story Behind Triple Scale: From Small Town to Global Impact

Deividas’s story is one of ambition, determination, and a relentless pursuit of excellence. Growing up in a small town, Deividas never imagined that he would go on to lead a team of 20 and help scale American eCommerce businesses to multi-seven-figure success within just one year. With over seven years of experience working with Meta and speaking at conferences, Deividas founded Triple Scale with a vision to provide precision marketing to brands that wanted to scale aggressively and profitably, but without the typical “cookie-cutter” solutions.

“I’ve always been about delivering real value, not just theory,” Deividas says. “We wanted to offer something unique for brands that needed more than just ads, they needed a growth partner who understood the intricacies of scaling their entire business ecosystem.”

This approach has made Triple Scale stand out among agencies, with a client retention rate of 87% and a reputation for helping brands scale from $1K/day to $10K/day, or even from $2K/month to $500K/month. Clients frequently credit Triple Scale not only for their revenue growth but for reshaping the way they approach their entire business operation.

What Sets Triple Scale Apart: A Data-Driven, Creative-First Approach

While many marketing agencies rely on quick fixes or broad playbooks, Triple Scale is built on a foundation of data-driven precision and creative strategy. Here’s how they stand apart from the competition:

  1. Creative Strategy Is Engineering, Not Guessing:
    Most agencies “make creatives.” Triple Scale, however, builds systems. With a unique creative production and testing framework, including 30,000+ creatives tested annually, they know exactly why a piece of content works and how to scale it. Rather than throwing ads into the market and hoping they stick, Triple Scale creates a scalable creative engine, ensuring that each piece of content is optimized for long-term success.

  2. Hands-On, High-Accountability Media Buying:
    No “set it and forget it” approach at Triple Scale. Instead of outsourcing media buying to junior staff, Deividas and his team aggressively optimize campaigns daily, applying scaling tactics that have generated over $300M in client revenue. Many agencies struggle to manage spends beyond $5K/day, but Triple Scale routinely takes brands to $10K–$50K/day in ad spend, while maintaining stability and profitability.

  3. A Holistic Business-Growth Approach:
    Triple Scale doesn’t just focus on ads; they focus on the entire business engine. By auditing everything from funnels to AOV (average order value), LTV (lifetime value), margins, and customer journeys, they create a complete growth strategy that maximizes profitability across every step. This integrated approach helps brands achieve sustainable, long-term growth.

  4. Elite-Level Communication:
    Unlike agencies that are known for being slow to communicate, Triple Scale is committed to over-communication. Clients receive daily Slack check-ins, weekly performance reports, and monthly strategic reviews, ensuring that they are always in the loop. The hands-on, founder-level involvement means clients are never left in the dark.

  5. Proven Track Record Across 50+ Brands:
    With a history of scaling info businesses from $2K/month to $500K/month and reviving fatigued ad accounts, Triple Scale has a proven track record that includes saving accounts, rebuilding product-market fit, and helping founders expand internationally. The results speak for themselves, and the agency’s 87% client retention rate is a testament to its success.

  6. Boutique Agency, Founder-Level Attention:
    At Triple Scale, clients don’t get lost in the shuffle. With a tight-knit team of just 10 specialists, clients receive hands-on attention from the founder-level team. Deividas personally applies the same methodologies that he used to scale dozens of 6–9 figure brands, ensuring that each account receives a tailored approach that drives results.

  7. We Provide Tools, Frameworks & Education You Can Keep:
    Triple Scale believes in empowering its clients. Rather than holding back their strategies, they provide clients with creative iteration frameworks, media buying blueprints, and even tools like Atra, an advanced creative analysis tool. These resources equip clients with the knowledge and tools to scale their businesses independently.

The Vision for the Future: Growing Businesses, Together

Deividas’s vision for Triple Scale is clear: to be the go-to growth partner for eCommerce and information product brands seeking predictable, stable, and profitable growth. By staying focused on data-driven insights, creative excellence, and holistic business scaling, the agency is positioned to continue helping brands break through growth plateaus and achieve long-term success.

“What drives me is not just the revenue numbers but the transformation we bring to these brands,” Deividas shares. “We’re not just an agency, we’re a partner in their growth journey. We treat every brand like our own, and that’s what sets us apart.”

Connect with Triple Scale

If you’re an eCommerce or information product brand looking to scale effectively and profitably, Triple Scale offers the precision, strategic expertise, and personalized service you need to unlock your business’s full potential. To learn more and explore the success stories of brands that have scaled with Triple Scale, visit their website at Triple Scale.

Stay connected and follow Deividas and the Triple Scale team on LinkedIn and X for the latest insights and updates.

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