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The TruShine Evolution: From Cleaners to Comprehensive Protection for the Hospitality Industry

CEO Times Contributor

TruShine Services has evolved from a cleaning service to an indispensable partner in restaurant safety, staffing, and sustainability, redefining industry standards.

In 2015, Carlos J. Tavarez, an executive chef with a deep understanding of the inner workings of kitchens, embarked on a mission to solve the pain points of the hospitality industry. What began as a side hustle cleaning kitchen exhausts quickly grew into a multi-service brand. Today, TruShine Services isn’t just about making spaces clean; it’s about creating safer, more sustainable, and compliant environments that help restaurants, stadiums, and hospitality operations thrive.

The Beginning: A Chef’s Vision Transforms into a National Brand

Carlos J. Tavarez wasn’t content with simply cleaning kitchens. As a chef, he had witnessed firsthand the challenges that restaurants and hospitality businesses face when it comes to fire hazards, food safety, and staff shortages. Determined to make a real difference, Carlos founded TruShine Services in 2015, with a clear mission: to protect kitchens and the people who run them.

What started as a one-man operation quickly caught the attention of industry leaders. With his extensive culinary background, Carlos knew that the industry needed more than just cleaning services, it needed an integrated approach that tackled the core issues restaurants face every day. From fire safety compliance to staff shortages, TruShine would offer solutions that went beyond cleaning, ensuring that operations ran smoothly, safely, and in compliance with regulations.

The Challenges and Breakthroughs

In its early days, TruShine Services faced the same challenges that most startups do, growing pains, expanding too quickly, and finding the right people to bring the vision to life. Yet, these challenges only fueled Carlos’ drive to innovate. He realized that the traditional approach to cleaning wasn’t enough for modern kitchens and hospitality environments. They needed proactive solutions, not just reactive ones.

TruShine Services evolved into a multi-service powerhouse, providing services that solved five of the most common and costly issues in the industry: fire hazards, staffing shortages, health inspection readiness, food safety compliance, and sustainability. The breakthrough came with the development of TruShine’s six integrated programs, each designed to address these critical areas.

What Makes TruShine Unique?

While many companies simply offer cleaning services, TruShine has positioned itself as a protection partner for its clients. Their approach is about prevention, compliance, and sustainability. The four core divisions, TruHoods360, TruOil360, TruAir360, and TruEnvironmental, work together to ensure that hospitality operations are clean, safe, and sustainable.

  • TruHoods360: This division specializes in fire safety and NFPA 96 compliance, providing hood, duct, and fan cleaning. The service includes detailed documentation, compliance reports, and emergency services, keeping kitchens safe and ready for inspections.
  • TruOil360: A unique program that focuses on fryer oil filtration and replenishment. By using microscopic filtration, this division extends the life of fryer oil, reduces costs, and helps improve food quality. TruShine also tracks waste oil pickup and provides rebates, making this program both environmentally friendly and cost-effective.
  • TruAir360: This division addresses kitchen air quality and ventilation. It handles duct and HVAC cleaning, grease vapor mitigation, and pressure balancing for fire suppression systems, ensuring that air quality is optimal for both kitchen staff and diners.
  • TruEnvironmental: With an emphasis on sustainability, this division provides jet drain cleaning, high-pressure hydro jetting, and green cleaning products. TruShine also recycles used cooking oil into biofuel, further promoting environmental responsibility.

TruStaffing: The Solution to the Labor Crisis

One of the most critical challenges facing the hospitality industry is staffing. TruShine saw this gap early on and launched TruStaffing, a division dedicated to providing trained, background-checked janitorial and kitchen staff. With labor shortages affecting operations across the country, TruShine’s staffing solutions help businesses quickly fill gaps with minimal overhead. Whether you need nightly, weekly, or on-demand service, TruStaffing ensures that your team is supported, and your facilities are always in top shape.

Health Inspection-Ready Program: Building Trust with Every Clean

TruShine’s Health Inspection-Ready Program has been a game-changer for many of its clients. Built with input from former chefs, fire marshals, and county health departments, this program guarantees pre-inspection cleaning, documentation, and re-cleaning if necessary. By ensuring that all areas of the facility are prepared for inspections, TruShine gives clients peace of mind, knowing that they are always audit-ready.

TruShine Services has redefined the cleaning and safety standards of the hospitality industry by offering integrated, compliance-focused solutions that solve real problems. If you’re ready to make your operations safer, more sustainable, and inspection-ready, it’s time to partner with TruShine. Contact us today at www.trushineservice.com or call 678-751-8871 to schedule your free 360° compliance audit and take the first step toward protecting your business from the ground up.

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