Done For You Sales Agency CEOs Troy Smith and Marshall Willock have built a multi-award winning Birmingham-based agency closing £12 million in sales for clients.
Two years ago, Troy Smith and Marshall Willock sat in a cramped Birmingham office, staring at their phones as potential clients hung up without giving them a chance. As two men of colour in their late twenties, they’d heard every excuse in the book. Too young. Too inexperienced. Wrong background. But that night, as they reviewed their rejection tally, something clicked. The very qualities that made boardrooms uncomfortable, their directness, their hunger, their refusal to accept “good enough”, were exactly what struggling businesses needed to transform their sales.
Fast-forward fifteen months, and Done For You Sales Agency has shattered every expectation. With over £12 million in sales closed for clients, three prestigious awards already secured, and another three potential wins on the horizon, Smith and Willock aren’t just proving doubters wrong, they’re redefining what it means to scale a business through authentic sales excellence.
From Pitch to Powerhouse
The genesis of Done For You Sales Agency wasn’t born from MBA classrooms or corporate training programs. Smith and Willock’s foundation came from the world of sport. Troy Smith came close to a professional soccer career, while Marshall Willock achieved it, only to have his time on the pitch cut short by injury. That competitive background became their biggest advantage.
“When you’re fighting for your position every single day on the pitch, you develop a mentality that most people never experience,” explains Smith. “That same competitive drive, that obsession with performance, that’s what we brought to sales.”
Today, that athletic mindset is not only at the core of their leadership but also what shapes the culture of their agency. Alongside them is their sales director, Joseph Kenny, an ex-golf professional who now trains the Done For You Sales team with the same precision and discipline he applied to the sport. Together, Smith, Willock, and Kenny have become what clients call a dream trio, the ultimate team that turns competitive instincts into business wins.
But transitioning from athletic competition to business development wasn’t seamless. Early clients questioned their unconventional approach. Traditional sales agencies promised lengthy onboarding processes and gradual improvements. Smith and Willock, supported by Kenny’s rigorous training programs, offered something radically different: complete sales journey takeover with measurable results in months, not years.
“We kept hearing the same story from business owners,” recalls Willock. “They’d spent months or years trying to handle sales internally, burning through resources and watching opportunities slip away. They needed someone who could step in immediately and deliver results while they focused on what they do best, running their business.”
Breaking Through the Noise
What sets Done For You Sales Agency apart isn’t just their results, it’s their philosophy. While competitors focus on coaching business owners to become better salespeople, Smith, Willock, and Kenny remove sales entirely from their clients’ plates. “Why would you want a brilliant engineer or creative director spending their time on sales calls?” asks Smith. “Let them innovate. Let them create. We’ll handle turning their vision into revenue.”
The agency’s approach combines rigorous process with genuine personality. “We’re serious about results, but we believe business should be enjoyable,” notes Willock. “Our clients tell us we’re not just service providers, we’re partners who actually care about their success and make the journey fun.”
Recognition and Results
The accolades followed the results. In their first fifteen months, Done For You Sales Agency collected three major industry awards, unprecedented recognition for such a young company. But for Smith and Willock, the hardware represents something deeper than achievement.
“Every award validates what we knew from day one,” explains Smith. “Success isn’t about fitting into existing molds or following traditional playbooks. It’s about delivering exceptional value consistently, regardless of what people expect based on your background or approach.”
The numbers reinforce their impact. With over fifty clients trusting Done For You Sales Agency to handle their entire sales process, the agency has facilitated more than £12 million in closed deals. Their client roster spans industries and continents, reflecting their global ambitions and proven methodology.
Reviews consistently highlight the agency’s unique combination of professionalism and personality. Clients appreciate not just the revenue growth, but the partnership experience itself. “They don’t just execute sales strategies,” one client shared on their Instagram page. “They become invested in your success in ways that feel genuinely personal.”
The Bigger Vision
Smith and Willock’s ultimate goal extends far beyond their current success. “We want Done For You Sales Agency to be the number one sales agency in the UK within five years,” states Willock. “But it’s not just about market position, it’s about proving that authentic relationships and relentless execution can transform any business.”
Their Birmingham headquarters serves as the operational hub for an increasingly global client base. The agency’s growth trajectory suggests their five-year timeline might be conservative. With three additional award nominations pending for 2025, Done For You Sales Agency continues building momentum toward their ambitious target.
The partnership between Smith, Willock, and Kenny exemplifies their balanced approach to business growth. “We work incredibly hard, but we also believe in enjoying the process,” explains Smith. “Burnout doesn’t create sustainable success. Balance does.”
Making the Leap
For business owners still handling their own sales processes, Done For You Sales Agency represents a fundamental shift in thinking. Rather than viewing sales as a necessary internal function, successful companies increasingly recognize specialized expertise as the path to exponential growth.
The agency’s track record speaks to businesses trapped in revenue plateaus, struggling with inconsistent sales performance, or simply ready to scale beyond their current limitations. Smith, Willock, and Kenny’s proven system transforms sales from a business owner’s time drain into their most reliable revenue driver.
If your business is ready to experience the kind of transformation that turns potential into profit while freeing you to focus on your core expertise, Done For You Sales Agency has the methodology and track record to deliver. Learn more at their official website, and discover why over fifty businesses trust them to triple their revenue while they work on growing their business instead of grinding through sales calls.
About Done For You Sales Agency
Done For You Sales Agency is a multi-award winning sales agency based in Birmingham, UK, founded by CEOs Troy Smith and Marshall Willock, alongside sales director Joseph Kenny. With over fifty clients and £12 million in closed sales, the agency specializes in completely taking over the sales journey for businesses, enabling owners to focus on core operations while tripling revenue. The company has earned three prestigious awards in its first fifteen months and maintains global client relationships while pursuing its goal of becoming the UK’s leading sales agency. Connect with them on Instagram or visit www.dfysa.com to learn more about their comprehensive sales solutions.
