Enoch Duplechan built BigTime Housing around faith, people, and purpose, prioritizing values over profit.
In a business culture increasingly defined by valuations, exits, and capital accumulation, Enoch Duplechan stands as a quiet contradiction. While many founders measure success by how much money they raise or how quickly they scale, Duplechan has consistently rejected the idea that money is the end game. For him, money has always been a tool, not a destination.
In an interview with CEO Times, Duplechan stated plainly that money was never the objective behind BigTime Housing. “Money can buy things,” he explained, “but things are just things. They don’t create happiness, they don’t build love, and they don’t define success.” That belief, shared during his CEO Times interview, is not abstract philosophy. It is the foundation upon which BigTime Housing was built. And it is a belief that has consistently guided the company through challenges most real estate entrepreneurs would find overwhelming.
Standing as One in a Money-Driven Industry
Real estate is often framed as a race, more leverage, faster growth, larger portfolios. In that environment, Duplechan’s leadership philosophy stands apart. As he emphasized to CEO Times, he does not believe wealth accumulation equates to purpose, nor does he believe ownership alone defines success. “Too many people chase money hoping it will give them meaning,” Duplechan said during the interview. “But money doesn’t build character. It only reveals it.”
That conviction shaped how BigTime Housing approached growth. Rather than centering the company around capital, Duplechan centered it around people. As he told CEO Times, financial outcomes were always meant to follow responsibility, not replace it. This position often meant standing alone, resisting industry norms that reward speed over substance. But as Duplechan explained to CEO Times, restraint was never a sacrifice; it was clarity.
Money Can Only Buy Things, and Things Were Never the Goal
During his CEO Times interview, Duplechan spoke at length about the limitations of money. While it can purchase assets, convenience, and materials, it cannot buy peace, joy, love, fulfillment, or faith. “Money can buy a property,” he stated with passion, “but it can’t make it a home. It can buy time, but it can’t give purpose to that time.”
This perspective directly shaped how BigTime Housing approached ownership. As discussed in the interview, properties were never treated as trophies or symbols of achievement. They were treated as responsibilities, tools meant to support families, communities, and long-term stability. By refusing to idolize money or possessions, BigTime Housing avoided a trap Duplechan warned about in his conversation with CEO Times: confusing accumulation with impact.
Faith as the Framework, Not the Slogan
In California business culture, faith is often kept separate from leadership strategy. Duplechan explained that faith was never intended as branding, but as infrastructure. He addressed; faith governs how decisions are made when outcomes are uncertain. It reinforces patience over panic, ethics over expedience, and humility over ego.
“The goal isn’t to build money,” Duplechan said in the interview. “The goal is to build people, encourage people, grounded people, people empowered through faith in God. When people are built the right way, everything else follows.” That belief informs how BigTime Housing handles risk, growth, and relationships. Faith is integrated into how responsibility is understood, and it underpins each investment, each renovation, and each tenant relationship.
Building People as the True Measure of Success
When asked by CEO Times how he defines success, Duplechan did not reference revenue, portfolio size, or valuation. Instead, he spoke about people. Money cannot build character, inspire hope, or create unity. Those outcomes come from leadership, intention, and belief.
BigTime Housing reflects this philosophy by prioritizing long-term relationships over short-term transactions. Teams, tenants, and contractors are treated with respect, consistency, and fairness. “When you build people first,” Duplechan said to CEO Times, “you build a community. That is a legacy far stronger than any financial statement.”
The impact is visible throughout BigTime Housing’s portfolio. Tenants consistently report feeling supported, respected, and heard. Family stability increases because of properties that are maintained with care. Local neighborhoods benefit from a company philosophy that prioritizes stewardship over speculation.
Purpose Before Profit in Practice
Operating with purpose does not mean ignoring financial discipline. Structure, accountability, and sound financial practices are essential, but they exist to protect stability, not glorify money. Growth at BigTime Housing is evaluated not only for profitability, but for alignment with values and long-term responsibility. As Duplechan told CEO Times, money is allowed to support the mission, never replace it.
A striking example of this philosophy in action occurred when a major property renovation exceeded its budget due to unexpected structural issues. Many owners would have cut corners to protect the bottom line. Duplechan, however, made the deliberate choice to prioritize tenant safety and quality. “Money can always be recovered, but trust, integrity, and safety cannot.”
Leadership Built on Conviction, Not Applause
Enoch Duplechan does not lead for attention, recognition, or approval. His leadership is rooted in conviction, quiet, steady, and deliberate. In an environment where visibility is often mistaken for influence, Duplechan operates with the belief that clarity matters more than applause. He leads with the understanding that responsibility precedes authority. Decisions are made with long-term consequences in mind, not short-term validation. Growth is pursued only when it strengthens the foundation rather than stretches it. This approach requires patience, restraint, and the willingness to move differently than the crowd.
Duplechan’s leadership is not performative. It does not rely on motivational slogans or outward displays of success. Instead, it is expressed through consistency, discipline, and accountability, day after day, decision after decision. He believes leadership is proven in unseen moments, not public ones. At BigTime Housing, this philosophy creates stability. Teams operate with clarity. Standards remain consistent. Expectations are known. There is no confusion about why decisions are made or what the company stands for. That clarity allows the organization to function without chaos, even in a volatile industry.
Most importantly, Duplechan views leadership as service. Authority is not used to extract, but to protect. Success is not measured by control, but by the strength of what is entrusted to him, people, properties, and purpose. This kind of leadership is not loud. It is durable. And in an industry often driven by ego and excess, it may be the most sustainable advantage of all.
Tangible Community Impact
BigTime Housing is more than a portfolio of properties, it is a living example of how faith, responsibility, and people-centered leadership can transform communities. Duplechan has overseen projects that rehabilitate neglected units into safe, welcoming homes. He has implemented tenant programs that provide educational resources, financial literacy workshops, and community engagement events.
Duplechan shared a story about a family who moved into one of his refurbished apartments. “Their previous housing situation was unstable. We were able to offer them security and dignity,” he said. “This is what success really looks like, it’s not on a balance sheet. It’s in our lives.”
A Legacy Measured Beyond Money
In the end, Enoch Duplechan’s story is not about rejecting money, it is about putting it in its proper place. Money remains necessary, functional, and useful. But it was never meant to define worth, dictate direction, or determine success. BigTime Housing stands as proof that a business can grow without idolizing capital, lead without chasing attention, and operate profitably without sacrificing principle. By anchoring decisions in faith, discipline, and responsibility, Duplechan has built something more durable than a portfolio, he has built a framework.
A framework where people come before possessions. Where purpose governs profit. Where leadership is measured by stability, not spectacle. In a marketplace crowded with noise, BigTime Housing offers a quieter example, one rooted in conviction rather than velocity. It reminds us that while money can acquire things, it cannot create meaning. That comes from belief, stewardship, and the courage to lead differently.
For Enoch Duplechan, the end game was never wealth. It was about making the world a better place and encouraging everyone possible. But, it ends up being a legacy.
Follow Enoch on Instagram at @Enoch_is_BigTime and BigTime Housing at @BigTimeHousing for inspiration, insights, and updates on how faith, hard work, and persistence can transform your life.
