As U.S. corporate leaders settle into 2026, they are making a bold shift in their growth strategies. Business model transformation has risen to the top of executive priorities this year, surpassing other traditional growth levers. A recent C-Suite survey reveals that 60% of U.S. CEOs view restructuring their core business models as the key driver for profitability and expansion in 2026. This figure is notably higher than the global average, highlighting the distinct strategic emphasis in the U.S. business landscape.
The focus on transforming business models comes as U.S. executives work to adapt to rapidly changing market dynamics. With industries being reshaped by the fast-paced evolution of technology, CEOs are reassessing the way their companies create value. Digital innovations, including the integration of artificial intelligence, are central to these efforts. Nearly four in ten U.S. CEOs see technology as a vital tool for driving business growth. Beyond AI, there is also a strong push toward reevaluating value propositions in order to capture emerging consumer demand and tap into new revenue streams.
The shift in priorities also reflects a deeper recognition of the volatile and unpredictable nature of the business environment. Institutional investors and boards of directors are closely monitoring these changes, recognizing that business model transformation is not just about adopting new technologies but rethinking entire operational structures and market approaches. CEOs are increasingly seeing growth not as a gradual improvement in performance but as a strategic reinvention that will require a significant recalibration of how they do business.
Strengthening internal capabilities is another key aspect of this transformation. U.S. CEOs are focusing on enhancing financial planning and operational agility to ensure that their companies can remain resilient amid market uncertainty. In fact, many are looking to optimize both their internal processes and external offerings, ensuring they are well-positioned for long-term sustainability in an environment defined by both volatility and opportunity.
As 2026 progresses, these shifts signal a deeper commitment among U.S. CEOs to rethink their business models in a way that aligns with the new realities of the market. With technology playing a pivotal role in this transformation, CEOs are not just looking for short-term profitability, but seeking to position their companies for lasting growth in a future that will undoubtedly continue to evolve at an accelerating pace. For many, this is the start of a bold new chapter in corporate strategy—one where reinvention and adaptability take center stage.
Read Also: https://ceotimes.com/finance-leaders-prioritize-technology-and-ai-in-2026-strategic-planning/
