Emmaline McAndrew, The Slow Businesswoman.
Emmaline McAndrew is the founder of The Slow Businesswoman, a platform dedicated to supporting women with energy-limiting conditions (such as ME/CFS, neurodiversity, and disability), create businesses that align with their lifestyles, focusing on sustainable, balanced approaches to entrepreneurship without the pressure to hustle.
Emmaline is passionate about fostering an entrepreneurial environment that prioritises well-being alongside professional success, so passionate, in fact, that she is offering the chance to win a full scholarship to her signature programme, The Slow Business Method, in January 2026, along with a 1-1 session to strategise and scope out the winner’s business idea.
In a society that often values an “always-on” culture, Emmaline promotes an alternative: a slower, more sustainable path to owning a business. Through The Slow Businesswoman, she challenges traditional entrepreneurial norms, aiming to make business more accessible to women whose health and energy levels require a more thoughtful, flexible approach.
From Personal Struggle to Purpose
The journey behind The Slow Businesswoman is deeply personal for Emmaline. She lives with chronic illness and understands first-hand the difficulties of balancing health with the demands of work. In contrast to the often-glorified “hustle culture,” Emmaline advocates a business model that takes a more measured approach, one that doesn’t require sacrificing health in pursuit of success.
Emmaline’s recent research revealed that many women with chronic illnesses or energy-limiting conditions face similar challenges and are discouraged from pursuing entrepreneurship due to the demands of traditional business models. With this insight, she developed a business approach that works with women’s needs, rather than against them.
The Slow Business Method: A Thoughtful Approach to Entrepreneurship
At the heart of The Slow Businesswoman is The Slow Business Method, a training course specifically designed for women with chronic illnesses and energy-limiting conditions. This affordable course, set to launch in January 2026, offers guidance on how to build businesses in a way that respects personal health needs and prevents burnout.
The Slow Business Method allows women to work at their own pace while still achieving success. Key principles include managing energy, implementing professional boundaries, leveraging technology, and setting realistic, achievable goals; essential components of building a sustainable business.
Her groundbreaking training course provides practical strategies for managing time and energy, empowering women to focus on business-building activities that work for their complex lives.
A Different Business Model
The Slow Businesswoman promotes a different way of doing business that challenges the hustle culture in entrepreneurship. While many believe that working longer hours equals success, Emmaline shows that it’s possible to achieve success without burning out. She says, “This is more than just a business model; it aims to change entrepreneurship, especially for people whose health issues make traditional business approaches difficult.” The course helps women succeed in their business while also taking care of their health.
Overcoming Challenges: Emmaline’s Personal Journey
Building this business model wasn’t without its challenges. Emmaline’s lived experience with chronic illness, neurodiversity, and disability shaped her understanding of the difficulties that come with balancing health and business. At times, fatigue and health setbacks made it challenging to stay on track, but Emmaline’s dedication to helping others remained steadfast.
Her personal insight and experience enable her to connect with women facing similar struggles, offering not just practical business tools but also emotional support. Her background provides the credibility needed to help others build businesses that don’t risk their health.
As a trustee board member for a women’s domestic violence charity in Liverpool, Emmaline has cultivated a strong sense of social responsibility, and this commitment to women’s well-being is integral to The Slow Businesswoman.
Building a Community of Like-Minded Women
One of the most exciting aspects of The Slow Businesswoman is the supportive community it fosters. Emmaline believes entrepreneurship should be accessible to all women, regardless of their health status or financial situation. To make this a reality, throughout 2026, she is offering scholarships to qualifying women, ensuring the course is available to those who need it most.
As the waitlist for The Slow Business Method continues to grow, it’s clear there’s demand for an entrepreneurial approach that supports health. Women who have previously felt excluded from traditional business spaces are finding a place where they can succeed at their own pace, surrounded by a community that understands their unique challenges.
By focusing on community-building and inclusivity, The Slow Businesswoman creates a space where women can learn from each other, share experiences, and lift one another up – an essential resource for those who may have felt marginalised in the entrepreneurial world.
Why You Should Get Involved
If you’re a woman living with an energy-limiting condition, The Slow Businesswoman could be the key to unlocking your entrepreneurial potential. Whether you want to learn more about The Slow Business Method or explore how a balanced approach to business can work for you, now is the perfect time to sign up for the waitlist.
By joining the waitlist, you’ll gain access to valuable resources to help you build a business on your terms, without sacrificing your health or well-being. You’ll also become part of a supportive community of women committed to achieving success at their own pace.
Visit The Slow Businesswoman today to sign up for the waitlist and begin your journey toward building a sustainable business that works for you. Every woman on the waitlist will go into a draw to win a full scholarship to the January 2026 cohort and a 1-1 business strategy session with Emmaline.
You can find Emmaline on Instagram, LinkedIn, or visit The Pause Blog for more insights and updates.
