Global Practice Advisors helps law firms and medical practices navigate cross-border growth while maintaining strict compliance and cultural fluency, elevating their authority.
It’s a common tale: businesses striving for growth in international markets often face the harsh realities of regulatory obstacles and cultural differences. For Agatha Barreto, this was not just a challenge but an opportunity to rethink the way regulated businesses like law firms and medical practices approach cross-border growth. After surviving a life-changing stroke at just 31, Agatha’s perspective on business shifted – purpose, clarity, integrity, and compliance became her passion. From this new foundation, 220mkt gave birth to Global Practice Advisors, an American company focused on ethical growth and compliance-first strategies for practices operating between the U.S. and Brazil.
The Journey Begins: Creating a Multinational Strategy for Success
Agatha Barreto’s career began 15 years ago, and was distinguished after accumulating accolades and PR recognitions for her clients. With her work at 220mkt, an innovative marketing agency in Brazil, for five years, Agatha and her team helped law firms and medical practices grow their brands and establish strong business development systems. But as businesses began to expand across borders, Agatha saw a unique challenge that most agencies failed to address: the gap between the U.S. and Brazil’s regulatory environments.
Both countries have their own sets of rules for marketing regulated services, yet many firms were attempting to apply the same strategies across borders, which often led to compliance violations and ineffective messaging. That’s when Agatha realized that a more specialized, compliance-driven solution was needed. This insight led to the birth of Global Practice Advisors (GPA), a consultancy designed to help law firms and medical practices build authority across both the U.S. and Brazil while strictly adhering to regulatory standards.
Global Practice Advisors uses a proprietary methodology to create predictable demand through brand positioning, “trust seals” (press, awards, councils), SEO, and programmatic media. This system doesn’t just build growth – it does so without ever crossing ethical lines.
Overcoming Cultural and Regulatory Barriers: The Compliance-First Approach
One of the biggest challenges faced by Global Practice Advisors was bridging the cultural and regulatory gap between the U.S. and Brazil. While both countries have regulations that guide the marketing of law firms and medical practices, the specific rules for advertising, press mentions, and public endorsements differ significantly. What works in one market might be illegal or inappropriate in the other.
Agatha’s solution was simple yet profound: focus on compliance first, without sacrificing performance. Unlike other firms that rely only on traditional marketing tactics, GPA’s approach combines compliance-driven strategies with localized content and authority-building methods to achieve ethical growth across markets. The result is a system that doesn’t rely on “marketing noise,” but on real, measurable results that drive demand and establish credibility in both regions.
“We are committed to building demand in the best possible way: sober messaging, measurable trust signals, and zero grey-area tactics,” says Agatha.
This compliance-first mindset is ingrained in every project GPA undertakes. Whether working with doctors, CEOs or lawyers, the team ensures that each marketing campaign is crafted to meet the specific regulatory needs of both the U.S. and Brazilian markets. This attention to detail helps businesses grow without the risk of crossing any legal or ethical boundaries.
Turning the Corner: Agatha’s Stroke and a New Mission
In 2022, Agatha experienced a life-altering event: a stroke at the age of 31. While the medical recovery was difficult, it also gave her new lens through which to view both her life and business. “The stroke reminded me that growth and success come from a place of purpose, clarity, integrity, and consistency,” says Agatha.
Agatha’s recovery period shaped her mission, reinforcing her commitment to a long-term, ethical approach to growth. She realized that true success isn’t just about fast results – it’s about building a sustainable foundation that will withstand the test of time. This shift in perspective influenced the creation of You Have a Mission – Mentorship and the evolution of Global Practice Advisors, sharpening its focus on helping businesses grow in ways that were not only compliant but also aligned with values of transparency and long-term success.
Today, Agatha’s story of resilience is woven into every service GPA offers. From the advisory services to the mentorship program for women leaders, the focus on clarity and ethical growth is paramount.
The Authority & Growth System: A Proven Methodology for Success
What truly sets Global Practice Advisors apart is their proprietary Authority & Growth methodology. This system is designed specifically for regulated industries and focuses on building authority in ways that are both compliant and measurable.
The methodology begins with positioning: creating a strong foundation of credibility through press mentions, awards, speaking engagements, and client testimonials. These “trust seals” establish businesses as authorities in their respective fields. Next, GPA integrates programmatic media to ensure continuous exposure, helping businesses stay top-of-mind in their markets. Finally, GPA implements business development rituals that turn this authority into predictable demand, helping businesses convert their credibility into real growth.
By focusing on compliance, authority, and consistent messaging, GPA has helped numerous law firms and medical practices scale without the risk of alienating clients or violating regulations.
“We build authority the right way, with long-term strategies that deliver measurable results,” Agatha explains.
What Makes Global Practice Advisors Unique?
Global Practice Advisors is built on a foundation of cultural fluency, compliance, and long-term growth strategies. While many firms rely on broad tactics, GPA’s focus is on creating authority through programmatic media, “trust seals,” and compliance-first methodologies.
GPA is also unique in its sector specialization. Unlike other agencies that serve a wide range of industries, Global Practice Advisors exclusively works with law firms, esteemed professionals and medical practices. This specialization ensures that every playbook, every piece of messaging, and every “proof asset” is designed specifically for regulated industries. This deep knowledge of the legal and medical sectors allows GPA to craft tailored solutions that deliver results without violating regulations.
The company’s bilingual execution (English and Portuguese) further differentiates it from competitors. By providing native messaging for both U.S. and Brazilian markets, GPA ensures that their clients’ messages resonate with the right audiences in both countries.
The Impact of Global Practice Advisors
The impact of Global Practice Advisors can be seen in the success stories of their clients. Thanks to GPA’s compliance-driven approach, many law firms and medical practices have been able to scale their businesses across borders without sacrificing integrity or cutting corners. These clients not only experience measurable growth – they also see an increase in credibility and trust within their industries.
Moreover, GPA’s success has been recognized through awards like the Great Place to Work® (2022 – 2023) certification for 220mkt, reinforcing the company’s strong internal culture and commitment to delivering excellence. Their consistent performance has also earned them numerous client testimonials, media features, and invitations to speak at industry events in both the U.S. and Brazil.
If your law firm or medical practice is looking to expand across borders while maintaining compliance, credibility, and long-term growth, Global Practice Advisors is the partner you need. With their proprietary methodology and bilingual expertise, they can help you scale your business without sacrificing integrity. Visit Global Practice Advisors today to learn more about how their compliance-first strategies can help your practice grow across borders.
