Sales Training Master, led by owner Bruce Weddel, stands at the forefront of delivering tailored, effective, and transformative sales training. Weddel’s journey to success began early, starting in his father’s lumber yard before transitioning into the insurance industry, where he quickly rose to be among the top 15 out of 1,800 sales representatives. This strong foundation of hands-on experience laid the groundwork for a remarkable career.
In 1992, Weddel joined a multinational advertising company in Toronto, Canada. Within just nine months, he was promoted from salesperson to Branch Manager of the worst-performing office out of 47. His leadership and innovative training methods transformed the Toronto office, taking it from 47th to 3rd place in just under a year. This achievement earned him the Most Improved Office Award at the company convention, and he was subsequently promoted to National Sales Director. Weddel’s strategy and insights led to substantial growth, as he helped the company increase sales from $28 million to $98 million over six years.
As the years passed, Weddel’s expertise expanded across multiple industries. By 1998, he ventured into his own publishing company, dedicating himself to training and guiding salespeople. His passion for sales training ultimately led him to sell the business in 2007 when he received an offer that was too good to refuse. With years of experience in retail, manufacturing, logistics, advertising, and other fields, Weddel gained invaluable insights into how sales processes work across various sectors. He has since owned eight different businesses, adding to his wealth of knowledge.
One of the critical points Weddel identifies in a sales call is overcoming the three “apex” struggles that many salespeople face: bypassing the gatekeeper, qualifying the decision-maker, and asking for the sale. These challenges are central to his custom-tailored training sessions, which aim to overcome such barriers and lead to better, more successful sales calls.
What sets Sales Training Master apart from competitors is its unique, industry-specific training approach. Weddel does not believe in generic sales lessons. Instead, each training session is customized to the student’s industry, ensuring that sales professionals receive practical, relevant training that directly benefits their business. With his deep understanding of both the theory and practice of sales, Weddel creates a learning experience that is far more personal and applicable than a standard, one-size-fits-all approach.
Weddel’s philosophy also extends to his widely praised book, Master of the One Call Close, which became a Best Seller on Amazon. The book highlights the art of closing sales in a single call, providing readers with practical insights that have proven highly effective for countless sales professionals.
Sales Training Master has garnered an impressive reputation with over 1,000 five-star reviews from satisfied clients, further demonstrating the effectiveness of Weddel’s methods. His training sessions are designed to help individuals and teams alike to not only sell more but to do so faster, more confidently, and with greater success, leading to higher earnings and increased respect from colleagues and clients.
The sales training provided by Sales Training Master is more than just about the techniques; it is about fostering the right mindset and understanding the psychology of the sales process. Weddel emphasizes the importance of developing a personal style, encouraging salespeople to abandon cookie-cutter scripts and adopt an approach that feels authentic to them. This method not only improves results but also enhances job satisfaction and morale.
Sales professionals interested in learning from Weddel’s vast experience can find further details on his websites, including SalesTrainingMaster.com, BruceWeddel.com, and SalesTrainingProgram.com. The company is also active on social media, where clients can engage with fellow sales professionals in groups like the Sales Master Club on Facebook.
Bruce Weddel’s approach to sales training, his vast experience, and his custom solutions have made him a trusted authority in the field. Whether you’re in retail, logistics, insurance, a marketing agency or any other industry, Sales Training Master offers practical, personalized training to help you overcome your sales challenges and achieve long-term success.