Rusi Russev (CEO) and Slavi Kolev (COO), co-founders of SR Holding, are leading a bold shift in Bulgaria’s technology landscape quietly but powerfully. At just under 20 years old, they are changing the narrative around Bulgarian innovation, positioning their country as a key player in the global tech scene.
In Sofia’s tech corridor, where Bulgaria’s rich history meets modern ambition, Russev and Kolev are engineering Bulgaria’s next digital revolution. Their company, SR Holding, started as a small collaboration between two teenagers frustrated by the lack of infrastructure in Bulgaria’s tech scene. Today, it has grown into one of Eastern Europe’s most dynamic tech ventures, with a footprint spanning software, fintech, AI, real estate technology, and education systems.
From Outsourcing Hub to Innovation Creator: The Rise of Bulgarian Tech
For years, Bulgaria was seen primarily as an outsourcing destination for Western tech companies. The country had the talent but lacked the ecosystem to foster homegrown innovation. SR Holding was created to change that. What began as a simple idea to modernize local digital systems has now evolved into a multi-industry ecosystem that reflects the shift in Bulgaria’s tech industry from a service provider to an innovation creator.
“We didn’t want to be just another outsourcing company,” says Russev. “Our goal was always to own the innovation and build something that would leave a mark on the global stage.” Today, SR Holding is a pioneer in reshaping how Bulgaria’s tech industry engages with the world, demonstrating that even young entrepreneurs can create the infrastructure for global impact.
Quiet Power: Building Behind the Scenes
Unlike many founders who are constantly in the media spotlight, Russev and Kolev have chosen a different path. Their leadership style, which they call “quiet power,” is about building systems and products that speak louder than any press release. “We don’t chase publicity; we let our work do the talking,” says Kolev.
The company’s focus on quiet innovation has resulted in a number of successful initiatives that are gaining attention in key global markets. SR Holding’s expansion into Germany, Dubai, Austria, and Switzerland is a testament to the international demand for their work. The company’s cross-industry ventures are reshaping how industries collaborate and innovate, pushing the boundaries of what’s possible.
Engineering the Future with AI and Automation
One of SR Holding’s flagship innovations is in the field of artificial intelligence and automation. Through its AI-powered platforms, the company is streamlining processes like tender analysis and fintech automation. These AI tools are transforming traditional industries by enabling smarter decision-making and increasing efficiency.
Their real-time public procurement data platform, for example, is already in use by organizations across Europe. By providing instant access to relevant data, the platform empowers governments and businesses to make better decisions, save time, and cut unnecessary costs.
“AI is more than just a buzzword for us,” says Russev. “It’s a tool that’s actively helping companies and governments run smarter, more efficient operations.” The AI division within SR Holding is continuously refining its products, ensuring that they evolve alongside the fast-paced advancements in technology.
Youth Leadership: Redefining Business Hierarchy
Russev and Kolev represent a new breed of leaders. Both are members of Gen Z, a group known for challenging traditional corporate norms. In Bulgaria, where business hierarchy has long been tied to age and experience, Russev and Kolev are rewriting the rules.
Their leadership model is centered around collaboration over hierarchy and creativity over convention. This approach has resonated with a growing number of young Bulgarian entrepreneurs who are inspired by Russev and Kolev’s success and their commitment to building an ecosystem of innovation.
“Our leadership style isn’t about titles or experience,” says Kolev. “It’s about empowering people, creating opportunities, and bringing diverse minds together to solve problems. Age doesn’t define your ability to lead.” Through SR Holding, Russev and Kolev are mentoring the next generation of entrepreneurs, showing them that success is about vision, execution, and collaboration not seniority.
International Reach: Expanding Beyond Borders
Today, SR Holding operates in multiple countries, including Germany, Dubai, Austria, and Switzerland, proving that Bulgaria’s tech ecosystem is ready to compete globally. This international reach also highlights the growing confidence of Bulgaria’s tech community, which is becoming known for its ability to produce world-class technology.
“We want to show the world that Bulgaria is more than just a tech talent pool. It’s a place where true innovation can thrive,” says Russev. The global expansion of SR Holding signals the country’s growing influence in the tech space, with AI, smart business systems, and real estate technology projects leading the way.
Vision: Designing the Future
Despite their rapid growth, Russev and Kolev remain focused on their long-term vision for SR Holding. “Our goal isn’t to join the revolution, it’s to design it,” says Russev. They are looking to the future, where their work will play a central role in shaping global AI infrastructure, urban development, and financial technology.
SR Tower, their ambitious smart city project, is a testament to this vision. This project aims to integrate sustainability and cutting-edge technology, blending architectural design with digital efficiency to create urban spaces that are smarter and more sustainable.
The Future of SR Holding
Looking ahead, SR Holding is poised for continued expansion, with plans to further disrupt industries like urban development and AI infrastructure. As Russev and Kolev build their tech empire, they remain committed to the idea that true innovation happens when industries intersect and collaborate.
Through perseverance, strategic partnerships, and a relentless focus on innovation, SR Holding has become more than just a successful startup; it’s the future of Bulgarian tech, and its founders are just getting started.
Learn more about SR Holding’s expanding ecosystem at srholding.org.
