In the dynamic world of food and beverage, success requires more than a compelling product, it demands a clear vision, the resilience to navigate challenges, and an unwavering commitment to delivering exceptional experiences. JM Tiu, the founder of B1T1 Takeaway Coffee and Tah-Mee Frozen Yogurt, exemplifies these qualities. In just two years, his brands have expanded to over 100 stores and are positioning themselves to transform the global food franchise landscape with a long-term commitment to bringing Filipino-inspired products to the world.
At the core of Tiu’s vision is not only the goal of scaling his brands but also the desire to elevate Filipino food culture on the global stage. Through B1T1 Takeaway Coffee and Tah-Mee Frozen Yogurt, Tiu is offering innovative, high-quality products that reflect the essence of Filipino hospitality while appealing to international markets. With expansions already underway in cities such as Dubai, Indonesia, Vietnam, and Singapore, Tiu’s brands are gaining recognition for their unique approach to global food trends.
A Vision for Filipino Excellence on the World Stage
Before venturing into the food and beverage industry, Tiu spent years honing his expertise in sales and marketing, successfully building over 1,000 franchise accounts across various sectors. During this time, he identified a significant opportunity: the need for innovative brands that merged quality with affordability, catering to both local and global tastes. This realization sparked the foundation of B1T1 Takeaway Coffee and Tah-Mee Frozen Yogurt, two brands designed to serve the Filipino market and beyond.
Launched in 2022, Tiu Worldwide Franchise Inc. was established to house these flagship brands and support their global expansion. B1T1 Takeaway Coffee caters to the growing demand for premium, on-the-go coffee, offering a range of affordable yet high-quality options. Tah-Mee Frozen Yogurt, on the other hand, combines indulgent flavors with healthier, refreshing alternatives, appealing to a variety of consumer preferences.
From the outset, Tiu’s goal was clear: to create Filipino-inspired brands that could not only meet local needs but also compete internationally. With a focus on product quality, accessibility, and affordability, both B1T1 and Tah-Mee are redefining the food industry, offering consumers around the world a taste of Filipino excellence.
Navigating Obstacles: The Growth of a Resilient Entrepreneur
Tiu’s path to success was far from straightforward. One of the most significant hurdles he encountered was a financial setback involving dishonest business partners, leading to a loss of PHP 9-10 million. Instead of allowing this experience to derail his vision, Tiu embraced it as an opportunity for growth. “Every setback carries a purpose and blessing,” he reflects, underscoring his resilience in the face of adversity.
This setback, however, was not the only challenge Tiu faced. Throughout his entrepreneurial journey, he made difficult decisions, such as parting ways with partners whose values did not align with his vision. He also made the conscious choice to decline franchise applications that did not meet his high standards. Though these choices delayed short-term growth, Tiu believes they were necessary to build a sustainable and reputable brand.
Innovation: The Foundation of B1T1 and Tah-Mee’s Success
Innovation lies at the heart of Tiu’s brands’ success. Both B1T1 Takeaway Coffee and Tah-Mee Frozen Yogurt were developed to address gaps in the market, offering customers a blend of high-quality products at affordable prices. By identifying consumer needs and creating solutions where others had not, Tiu has established a unique position for his brands in the competitive global food industry.
In addition to product development, Tiu fosters a culture of continuous improvement within his teams, encouraging them to refine and enhance products, services, and processes every day. This dedication to innovation has been key to the rapid growth of both brands, allowing them to scale quickly while maintaining high standards of customer satisfaction.
Global Expansion Plans: A Strategic Path to Growth
With a solid foundation established in the Philippines, Tiu and his team are now focused on a strategic path to expanding internationally. In 2025, B1T1 Takeaway Coffee entered international markets such as Dubai, Indonesia, Vietnam, and Singapore. This marked the first steps toward Tiu’s broader vision of sharing Filipino-inspired food globally. Over the next five years, the company plans to extend its reach to more countries, further positioning B1T1 and Tah-Mee as competitive global brands.
Central to this expansion strategy is Tiu Worldwide Franchise Inc., a company designed to support the growth of his brands across borders. Tiu’s franchise model emphasizes partnerships with entities that share the company’s commitment to quality, sustainability, and long-term success.
Building a Legacy Through Business and Social Responsibility
While Tiu’s entrepreneurial achievements are impressive, his ultimate goal extends beyond business success. His vision is to create a lasting legacy that leverages entrepreneurship as a tool for social good. “I believe this journey is guided by a higher calling,” Tiu shares, highlighting his commitment to purpose-driven leadership.
His companies, B1T1 and Tah-Mee, aim to provide high-quality food while contributing positively to society. Through job creation, support for local communities, and charitable initiatives, Tiu’s businesses are designed to uplift others while also achieving economic success. This dedication to social responsibility distinguishes Tiu as an entrepreneur with a deeper purpose.
Inspiring the Next Generation of Entrepreneurs
As Tiu continues to expand his brands globally, his story offers valuable lessons for aspiring entrepreneurs. “Challenges are gifts that push us to become better versions of ourselves,” he says. Tiu’s journey demonstrates the importance of resilience, innovation, and maintaining a clear sense of purpose throughout the entrepreneurial process. For him, success is not just about profit; it is about using business to foster personal growth and create a positive impact on society.
The Future of Filipino Brands: A Global Movement
As B1T1 Takeaway Coffee and Tah-Mee Frozen Yogurt continue to expand across the globe, Tiu’s brands are becoming part of a broader movement to showcase Filipino excellence in the food industry. By providing high-quality, affordable products and building a network of passionate franchise partners, Tiu is paving the way for Filipino brands to take their place on the global stage.
With a growing presence in international markets, Tiu’s brands are helping to define the future of Filipino food on the world stage, demonstrating that Filipino hospitality, innovation, and quality have a lasting global impact.
