The Escape is a boutique real estate concept founded by Afrah Albluwi, a pioneering Saudi woman who has embarked on an ambitious project to transform a mountain in Spain into a luxury retreat. This innovative endeavor centers on revitalizing seven hidden, forgotten cabins into a refined collection of holiday homes that emphasize slow living, nature, and simplicity. Currently under development, The Escape represents a distinctive vision within the real estate market, blending cultural heritage, sustainable design, and a personal journey of bold entrepreneurship.
Afrah Albluwi’s decision to purchase an untouched mountain in Spain marked the beginning of a groundbreaking venture. With a passion for design, travel, and nature, she set out to create more than just holiday homes. Her vision was to craft an experience that honors the natural environment and celebrates a lifestyle grounded in mindfulness and connection to place. The Escape’s cabins are designed with inspiration drawn from traditional Saudi tents, uniquely integrating this cultural element while respecting the heritage of the Spanish region.
The transformation of the seven cabins, once neglected and concealed by the mountain’s landscape, speaks to a commitment not only to architectural innovation but also to cultural dialogue. The project stands at the intersection of European and Middle Eastern influences, making The Escape a trailblazer in the real estate sector for both regions. Unlike typical holiday home developments, this retreat seeks to foster a slower, more meaningful way of living that challenges the fast-paced norms of contemporary tourism and property investment.
Operating within a foreign real estate market as a Saudi woman has posed distinct challenges for Albluwi. Navigating regulatory frameworks, cultural differences, and market expectations demanded resilience and determination. Her efforts reflect a broader movement of Arab women asserting influence in international business spheres, particularly in industries traditionally dominated by other demographics. Albluwi’s leadership exemplifies how cultural crossover and entrepreneurial spirit can drive new paradigms in global real estate.
The Escape’s business model extends beyond property development. It offers comprehensive services including property sales, rentals, and management, aiming to provide owners and guests with a seamless experience. “I want to offer more than beautiful homes — I want to offer a full experience: design, ownership, rental management, and soulful connection to a place,” Albluwi explains. This holistic approach distinguishes The Escape from conventional holiday home businesses, emphasizing the emotional and experiential dimensions of property ownership.
Albluwi’s journey also illustrates the role of vision and courage in entrepreneurship. “When they said it was a crazy idea, that’s when I knew it was the right one,” she remarks, underscoring the conviction behind taking risks to realize innovative concepts. The Escape embodies this philosophy by redefining how luxury retreats can integrate environmental sustainability, cultural heritage, and lifestyle quality.
As development progresses, The Escape aims to inspire a new type of real estate investment—one that is not solely transactional but rooted in story, soul, and sustainability. Its emergence signals potential shifts in how holiday homes are perceived and valued across Europe and the Middle East, aligning with growing global interest in meaningful travel and responsible property management.
Afrah Albluwi’s work highlights the increasing presence and impact of Arab women in international business ventures, particularly those that challenge traditional boundaries. The Escape stands as a symbol of independence, cultural dialogue, and innovation. It is poised to become a distinctive destination for travelers and investors seeking a deeper connection to place and lifestyle.
The Escape’s unique blend of luxury, culture, and sustainability, led by a visionary founder from Saudi Arabia, marks a notable addition to the European real estate landscape. The project’s ongoing development invites attention from industry observers and prospective clients interested in pioneering concepts that balance tradition with contemporary living.
