Discover the heartfelt journey behind Luxbaby & Beyond, a brand turning milestones into cherished memories.
Shamima Yasmin Anwar’s entrepreneurial journey is a testament to the power of resilience, love, and purpose. Luxbaby & Beyond, a company born out of her desire to create meaningful keepsakes, has captured the hearts of families worldwide. What started as a personal passion quickly blossomed into a thriving business that blends craftsmanship, sustainability, and social impact.
A Personal Journey Turned Business
The story of Luxbaby & Beyond is deeply intertwined with Yasmin’s journey as a woman and a mother. Before entering the world of handmade baby keepsakes, she was already running another business — managing a growing EdTech company alongside her husband. Life was full, but deep inside, she longed for something that success alone couldn’t fulfill: the dream of becoming a mother.
Yasmin was diagnosed with polycystic ovary syndrome (PCOS) and endured multiple miscarriages and an ectopic pregnancy, which led to the loss of her left fallopian tube. Doctors said her chances of having children were only 50%.
Instead of giving up, she changed her lifestyle, prayed, and did everything possible to improve her chances. “I prayed to God that if I was ever blessed with a child, I would do something meaningful for children in need,” she recalls.
Miraculously, her prayers were answered — not once, but twice. She was blessed with two beautiful children, Yaleena and Yazdan.
As she prepared to welcome them home, Yasmin searched for something special to mark their arrival. “I wanted something unique — something that reflected love, warmth, and individuality. But I couldn’t find anything that felt right,” she says.
So she created her own. She handmade her children’s first home-welcoming sets, personalized with their names and crafted with love. Friends and other parents admired the designs, and soon word spread. “When I saw how other parents loved those sets, I realized there was a real gap in the market — and perhaps this was the answer to my prayer,” she recalls.
Becoming a mother transformed everything. While still overseeing her other business, Yasmin realized the early years of her children’s lives were precious, and she wanted to be fully present. That realization marked the beginning of Luxbaby & Beyond — a brand born from faith, motherhood, and a desire to give back.
“It wasn’t just about creating products,” Yasmin shares. “It was about turning my gratitude into action — helping children in need and bringing joy to families through something handmade, heartfelt, and lasting.”
A Brand Built on Passion and Purpose
In January 2024, Luxbaby & Beyond was born. What began as a mother’s heartfelt creations grew into a full-fledged business. Yasmin’s vision was clear: she wanted to offer more than just products; she wanted to create meaningful keepsakes that families would treasure forever.
Luxbaby & Beyond specializes in high-quality, handmade baby clothes, accessories, and gifts. Each product is personalized to celebrate significant milestones, such as a newborn’s first outfit, a baptism outfit, or a keepsake for a special birthday. But the brand’s commitment goes beyond delivering beautiful products. Every piece is made with 100% organic fabrics and eco-friendly packaging, aligning with Yasmin’s values of sustainability and care.
“At Luxbaby & Beyond, every item tells a story. They represent love, resilience, and the joy of family,” says Yasmin.
Social Responsibility at the Core
True to her promise of giving back, Yasmin made sure that Luxbaby & Beyond was built on a foundation of philanthropy. “1% of every purchase goes toward supporting children’s charities in Australia and Bangladesh,” she shares.
The brand is also an authorized fundraiser for the Royal Hospital for Women Foundation, a cause very close to Yasmin’s heart — as both of her children were born at the Royal Hospital for Women. “Supporting this foundation felt personal,” she says. “It’s a way to give back to the hospital that welcomed my babies into the world and to help improve the care and well-being of mothers and children everywhere.”
In addition to its charitable work, Luxbaby & Beyond has become a beacon for local community support. Recently, the brand was named a finalist in the Bayside Local Business Awards, highlighting its positive impact within the community.
Achievements and Recognition
In just under two years, Luxbaby & Beyond has earned widespread recognition. The brand has been a finalist in the Australian Women’s Small Business Champions Awards in 2024 and 2025 and has been nominated for several prestigious accolades, including the Australian Ladies in Business Initiative and the AusMumpreneur Awards.
Yasmin’s entrepreneurial achievements were further celebrated when she was honored as one of Australia’s 40 Under 40 by the Business Elite Awards. These accolades are a reflection of her unwavering dedication and passion for creating a meaningful brand.
The brand’s reach extends beyond Australia, with customers across seven countries, a testament to the universal appeal of Luxbaby & Beyond’s products. Additionally, the company has garnered the attention of influencers with followings of over a million, further solidifying its place in the market.
The Impact on Families
For Yasmin, the greatest success of Luxbaby & Beyond lies in the impact it has on the families who trust her products to mark their most important milestones. “It’s not just about selling a product. It’s about creating memories and experiences that families can hold onto for a lifetime,” she says.
Through word-of-mouth recommendations and glowing customer reviews, the brand continues to gain a loyal following. Families around the world have embraced Luxbaby & Beyond’s personalized items, recognizing their quality, uniqueness, and emotional significance.
A Legacy of Entrepreneurship
Beyond Luxbaby & Beyond, Yasmin has long been a trailblazer in business. Since 2013, she has served as the Director of Studynet Pty Ltd, a multi-award-winning Australian EdTech company that helps international students pursue their dreams of studying in Australia.
Under her husband and her leadership, Studynet has grown to employ over 200 staff and now operates 11 branches across seven countries.
Recently, the StudyNet family celebrated a new milestone with the official launch of StudyNet 2.0 — studynet.io — a smarter, simpler, and faster platform designed to make the study-abroad journey seamless for students around the world. StudyNet 2.0 isn’t just an upgrade — it’s a reflection of the team’s unwavering commitment to empowering international students through innovation, technology, and care. From application to arrival, they are redefining what a truly student-centred experience looks like.
Her extensive entrepreneurial experience, combined with her deep sense of purpose as a mother, provided the perfect foundation for creating Luxbaby & Beyond — a brand built not only on creativity, but also on compassion, structure, and vision.
Looking Ahead: A Journey That Continues
As Luxbaby & Beyond continues to grow, Yasmin remains focused on her mission to create meaningful keepsakes while supporting those in need. “For me, the greatest reward is knowing that my products have touched the hearts of families around the world,” she shares.
With a growing impact on the baby gift industry and a commitment to giving back, Luxbaby & Beyond is poised for even greater success in the years to come.
To learn more about Luxbaby & Beyond and explore their collection of personalized baby keepsakes, visit www.luxbabyandbeyond.com or follow the brand on Instagram and Facebook.
