In a landscape where digital disruption has become the new normal, Oceania Marketing Group, founded by experienced strategist Karen Lewis, is emerging as a leader in helping businesses navigate the complexities—and possibilities—of modern marketing. With a focus on data-led strategy, human-centred design, and a growing emphasis on artificial intelligence (AI) integration, the consultancy is redefining what it means to build marketing that is both purposeful and future-ready.
Karen Lewis, Founder of Oceania Marketing Group, has spent more than two decades leading marketing strategy across industries including financial services, health and disability (NDIS), e-commerce, and government. With a career grounded in transformation, she brings a uniquely strategic perspective to the challenges faced by modern marketing teams. “Great marketing isn’t just about selling—it’s about solving real problems,” said Lewis. “That’s never been truer than now, as we enter a new era defined by AI, data, and digital acceleration.”
Oceania’s core service offering spans strategic marketing consulting, digital ecosystem planning, UX and CRO, CRM strategy, SEO and paid media, journey mapping, and fractional CMO support. But in recent years, the consultancy has also become a key partner for organisations trying to make sense of artificial intelligence—what it means, how to apply it, and how to build marketing systems that use it responsibly and effectively.
“We’re at a turning point in the marketing industry,” said Lewis. “AI is not just a tool for automation—it’s reshaping how we think, create, analyse, and connect. At Oceania, our role is to help businesses understand how to use AI as a strategic enabler, not a shortcut.”
That mindset underpins the consultancy’s approach to AI integration. Rather than focusing on hype or surface-level trends, Oceania works with clients to explore how AI can enhance performance across real-world business goals—from improving customer segmentation and personalisation to optimising lifecycle campaigns, content workflows, and analytics. The emphasis is on embedding AI where it adds value, while maintaining the strategic clarity, human insight, and ethical consideration that define effective marketing.
Karen Lewis has been a long-standing advocate for digital innovation and capability-building. She previously served as Vice Chair of D+T Collective (formerly AIMIA, now part of ADMA), advised the Australian Government on the digital economy, and led award-winning digital transformation projects. Her practical experience across leadership, transformation, and mentoring enables Oceania to offer more than just strategy—it delivers on-the-ground guidance that empowers teams to adapt, upskill, and grow.
“We work with leaders who are ambitious but often overwhelmed,” said Lewis. “They know they need to evolve, but aren’t sure how to bring it all together—data, customer experience, content, channels, and now AI. That’s where we come in. We help simplify the complexity and deliver a roadmap that connects strategy with action.”
Oceania’s clients include growth-focused startups, mid-sized enterprises, and larger organisations that require senior-level support to scale their marketing function. From rebranding to performance marketing strategy, or overhauling a digital experience to launching a new AI-driven initiative, Oceania offers end-to-end support that blends insight, execution, and adaptability.
Its people-first approach remains central to its value proposition. “Marketing is not about B2B or B2C—it’s about Business to Human,” said Lewis. That belief drives Oceania’s commitment to user-centric strategy, inclusive design, and thoughtful application of emerging technologies. Even as AI continues to change the tactical and operational aspects of marketing, Oceania maintains a clear focus on outcomes that are meaningful to customers and scalable for business.
Lewis also brings a broader industry perspective to her work, particularly as an advocate for gender equity in digital leadership. She was proud to support the Women in Digital Awards as a former judge and continues to mentor rising talent in the industry. Her leadership style reflects both a deep technical acumen and a strong commitment to inclusion, capability-building, and ethical innovation.
As AI continues to evolve, Oceania Marketing Group is well-positioned to help businesses harness its potential without losing sight of the human experience. The consultancy is not only translating AI into practical marketing solutions but also equipping teams with the strategic tools, systems, and support they need to lead in a digitally accelerated future.
From improving media efficiency to driving customer lifetime value, and now unlocking intelligent automation and insight through AI, Oceania’s work is rooted in helping businesses achieve clarity, cohesion, and results. In a time where the rules are being rewritten, Oceania Marketing Group offers a trusted compass—blending technology, strategy, and empathy to create marketing that truly works.
For more information, visit their website at Oceania Marketing. You can also connect with them on Facebook, Instagram, Twitter, or LinkedIn.