Mullen Automotive Inc., the electric vehicle maker based in Southern California, has officially changed its corporate name to Bollinger Innovations, Inc. Its stock will now trade under the new ticker symbol BINI on the Nasdaq Capital Market, effective at market open on July 28.
The rebranding marks a significant step in consolidating Mullen’s commercial electric vehicle operations, including the assets of Bollinger Motors, under a single identity. The company aims to sharpen its focus on the growing commercial EV sector and enhance its positioning with fleet customers. CEO and Chairman David Michery described the transition as more than just a cosmetic change, stating that the company is unifying its products and brands to better serve the commercial vehicle market.
While the company’s name and ticker symbol are changing, its legal structure, CUSIP number, and daily operations will remain unchanged. Shareholders are not required to take any action in response to the update.
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The move follows several strategic changes initiated earlier in 2025, including workforce reductions totaling 155 positions and a cost-saving plan that is expected to trim $35 million from annual expenses. The company has also consolidated various functions—such as marketing, sales, and service—across its legacy Mullen and acquired Bollinger brands, and it has relocated commercial vehicle operations to Oak Park, Michigan.
Bollinger Innovations operates out of a 120,000 square foot facility in Tunica, Mississippi, where it manufactures its Class 1 Mullen ONE cargo van and Class 3 Mullen THREE cab chassis truck. Both vehicles are currently available to U.S. commercial fleet buyers and are certified by the California Air Resources Board and the Environmental Protection Agency. The company’s lineup also includes the Bollinger B4 chassis cab truck, a Class 4 vehicle with a payload capacity exceeding 7,000 pounds and an estimated range of 185 miles per charge.
The rebrand builds upon Mullen’s majority acquisition of Bollinger Motors, which was solidified in June 2025 when it raised its ownership stake to about 95 percent. This expansion followed legal and financial turmoil involving Bollinger Motors’ founder, allowing the company to resolve outstanding disputes and continue advancing its commercial EV development pipeline.
By adopting the Bollinger Innovations name, the company is aiming to simplify its brand architecture and improve its market visibility. It also seeks to provide greater clarity for investors and business partners at a time when strategic differentiation is becoming increasingly important in the electric vehicle space. The commercial EV segment, in particular, has attracted attention from fleet operators looking for cost-efficient, zero-emissions solutions, particularly for last-mile delivery and utility applications.
Bollinger Innovations is also preparing to open a new Commercial Vehicle Center in Oceanside, California, with an official launch scheduled for August 15, 2025. The center will showcase the company’s growing EV lineup and serve as a direct engagement point for fleet buyers.
Industry analysts suggest the rebrand and operational consolidation reflect broader trends in the electric vehicle sector, where clarity of purpose and efficiency are now vital to achieving scale. With tightening regulatory requirements and persistent economic uncertainty, EV companies are under pressure to demonstrate viability and focus. Bollinger Innovations’ efforts signal a strategic push to meet those demands and strengthen its foothold in a competitive commercial vehicle market.
