BeeZerts, a fresh face in the beauty industry, is gaining attention for its commitment to crafting high-quality makeup that not only enhances beauty but also promotes skin health. Founded by Kelly Anderson, BeeZerts began as a mother-daughter project and has since evolved into a family-run business that prides itself on producing therapeutic makeup solutions. The brand’s recent relaunch in 2024 has garnered praise for its innovative products, small-batch production, and dedication to inclusivity, making BeeZerts a standout in today’s competitive beauty landscape.
BeeZerts’ journey began in 2016 when Kelly Anderson and her daughter, a budding biochemist, made an accidental yet groundbreaking discovery: a lip balm formula that provided instant relief for chapped lips. What started as a weekend project in their Seattle home quickly grew into a popular product, attracting attention at over 200 pop-up craft shows. However, as the pandemic hit in 2020, the brand was forced to pause.
With the world changed and the Anderson family now settled in Kansas City, BeeZerts reinvented itself with a fresh mission. Over the past three years, Anderson’s family expanded, with two more adopted daughters joining the team, further strengthening the brand’s foundation. The family, each with their own unique role, helped relaunch the business with a focus on providing makeup that is as beneficial to the skin as it is beautiful.
“We wanted to create makeup that isn’t just about appearance, but also about healing,” says Kelly Anderson, Founder of BeeZerts. “Our products are designed with therapeutic ingredients that nourish the skin, and at the same time, they help define beauty on our terms—real, inclusive, and personalized.”
What sets BeeZerts apart from traditional beauty brands is its focus on high-quality, therapeutic ingredients that serve both as skincare and beauty solutions. Unlike many mass-market cosmetics that rely on just one or two active ingredients, BeeZerts’ products are packed with a wide range of beneficial oils, clays, and active ingredients. For example, the brand’s shimmer body oil is enriched with triglycerides and other nourishing oils, offering both a radiant glow and skin-healing properties, rather than simply being a carrier oil with added glitter.
Another key feature that differentiates BeeZerts is its commitment to small-batch production. The company ensures that no more than 100 units of any given product are made at a time, allowing for a constant flow of fresh, high-quality makeup. This philosophy of limited production means that BeeZerts’ customers can always expect products that are crafted with care and attention to detail.
In addition to offering high-performance, therapeutic products, BeeZerts is setting a new standard for customization in the beauty industry. The company’s upcoming Kansas City store will feature a color lab, where customers can work directly with experts to create personalized makeup shades. This innovative approach allows consumers to explore their own creative potential and design makeup that matches their individual preferences and skin tones.
BeeZerts’ mission is not only to create products that are good for the skin but also to foster an environment of inclusivity and diversity. As a family of transracial adoptees, the Andersons have always embraced a deep appreciation for individuality and the beauty that comes from different cultures and backgrounds. BeeZerts is a reflection of these values, with products designed for people of all ethnicities, ages, and skin types.
“Our family’s background as transracial adoptees has influenced the way we approach beauty,” says Anderson. “We want our brand to be a celebration of individuality, where everyone can find products that work for them, without feeling excluded by the industry’s narrow beauty standards.”
With a focus on inclusivity, quality, and personalization, BeeZerts is positioning itself as a brand that is not just about makeup, but also about wellness and self-expression. The brand is dedicated to redefining the way people think about beauty, offering products that allow consumers to feel good both inside and out.
BeeZerts recently made a splash at Kansas City Fashion Week, where the brand unveiled its updated product line to rave reviews. The launch marks a significant milestone in the brand’s journey, and BeeZerts is poised for continued growth with plans to open additional locations and expand its product offerings.
For those looking for makeup that prioritizes both performance and skin health, BeeZerts offers a range of products that meet the demands of modern consumers. With its focus on fresh, small-batch production, high-quality ingredients, and inclusive beauty, BeeZerts is quickly becoming a brand to watch in the world of cosmetics.
To learn more about BeeZerts or shop their full line of products, visit BeeZerts on Etsy.
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About BeeZerts: BeeZerts is a family-run cosmetic brand dedicated to creating high-quality, therapeutic makeup products. Founded by Kelly Anderson, BeeZerts focuses on small-batch production and the use of beneficial ingredients that nourish and heal the skin. With a commitment to inclusivity, individuality, and wellness, BeeZerts aims to redefine beauty standards and provide real makeup solutions for real people.