Helping aspiring entrepreneurs enter the financial industry with mentorship, coaching and a proven system for success.
On a cool New York City morning in the spring of 2019, Edita Evoyan—then a young interior designer fresh out of university with her master’s degree—stood at the base of her favorite building, the Chrysler Building, as she watched people rush inside with their coffee cups and backpacks, each moving with that familiar mix of robotic unconsciousness and busy, ant-like urgency. For a moment, she stood still. Something in her chest tightened as she realized she wasn’t walking toward the life she had dreamed of anymore; she was caught on the hamster wheel of life. If you’ve ever had that kind of moment—the quiet, uncomfortable clarity that whispers “there has to be more to life than this,” then you’ll understand exactly where her story begins.
What started as a simple moment of reflection eventually nudged Edita out of the world of architecture and into a completely different landscape: financial entrepreneurship. These days, she isn’t just building a business in the financial industry; she’s shaping it. Corporate professionals who feel stuck in the routine of predictable paychecks and predictable days are finding in Edita someone who not only understands their frustration but can show them a path out.
A Different Kind of Opportunity
After transitioning into financial services, Edita co-founded The Herōs Group, a leadership-focused organization built for everyday Americans who want to break into this field without feeling overwhelmed. Their mission—“No Family Left Behind”—is not a slogan. It’s more like a promise that every family, regardless of income or background, deserves access to financial education and a chance to build a better future.
It’s no secret that the majority of Americans today live paycheck to paycheck and the median household income is barely $75,000 per year. These statistics clearly show that there is a great need for financial literacy in this country. According to surveys done by the FINRA Foundation, more than half of U.S. adults struggle to answer basic questions about topics such as interest rates or inflation. The Federal Reserve also reports that nearly four out of ten Americans would have difficulty covering a $400 emergency. Sadly, middle-income families seem to be the ones that need the most help, yet they are often overlooked by the traditional financial industry.
With such a massive market in need, there is a huge demand for new professionals to step into this gap and serve families. Edita believes that if she can teach new agents how to serve families properly, the impact multiplies. One trained associate becomes a lifeline for dozens of households. A team of trained associates can shift the financial literacy of entire communities.
Why So Many Corporate Professionals Are Looking for Something New
With the rise of technology and the rise of economic uncertainty, there’s been a noticeable shift happening quietly over the last few years. Professionals who once felt proud of their roles in the corporate world are starting to notice that job security has become a thing of the past and their loyalty to these once great corporations seem to go unnoticed. They may earn a good salary, but their time isn’t theirs. Their schedules are controlled. Their income is capped. And their ability to create something bigger—something that lasts—is minimal.
More and more people are asking the question: “What if there was another way?”
For anyone looking to make a change, financial entrepreneurship has a unique kind of appeal. For those craving location flexibility, more control over their hours, and a business that can truly scale, this industry offers real possibilities. At first glance, the whole idea of business ownership can seem intimidating—but Edita breaks it down in a way that actually makes sense. Many of the people she mentors don’t come from finance at all; they come from the very types of careers where burnout creeps in slowly, disguised as stability.
What Makes Edita’s Mentorship Stand Out
There’s no shortage of “opportunities” online, and most of them promise the moon without offering much substance. Edita’s approach feels noticeably different. There’s a good saying she lives by, “you are best qualified to help the person that you used to be.”
She teaches through structure rather than pressure.
She focuses on education before anything else.
She helps new associates build their businesses without telling them to abandon their careers prematurely.
Her coaching style blends practical steps with personal development. People under her mentorship often say they feel empowered rather than overwhelmed.
She’s also very “by-the-book” and puts so much emphasis on compliance, transparency, and ethics so that her agents are prepared for long-term success. Something that is extremely important in a highly regulated industry.
A Subtle Shift in the Industry
While the big institutions continue doing things the way they’ve always been done, a quieter change appears to be unfolding underneath. Instead of focusing on the “Top 1%” where most advisors fight for the attention of the few, a growing number of leaders like Edita are building networks of well-trained, licensed professionals who can bring financial education directly to the families who need it most.
It’s not flashy.
It’s not loud.
But it’s effective.
And when professionals realize they could build a business around education and impact—not just sales—it tends to reshape their thinking.
This is the revolution you don’t see on the news: ordinary people learning to build extraordinary futures by helping other ordinary people do the same.
For the Professional Standing at the Crossroads
If you’re the type of person who has always done everything “right”—earned the degree, built the résumé, climbed the ladder—but still feels like something is missing, you may see a part of yourself in Edita’s story.
For those looking to build a life they don’t need a vacation from, Edita is leading the way for the next generation of financial entrepreneurs. She won’t promise overnight transformation, but she will deliver on world-class mentorship, a winning culture and the chance to build a life with more time freedom and financial independence.
For corporate professionals who feel the quiet tug toward entrepreneurship, this may be one of those rare moments where opportunity and timing intersect.
The only thing left is to ask yourself a simple question: What if the life you’ve been waiting for is on the other side of saying yes to something new?
- Instagram: https://www.instagram.com/_elfita_/
- Facebook: https://www.facebook.com/profile.php?id=61574715874385
- Website: https://theherosgroup.com/
