Padel is experiencing one of the most explosive growth curves in global sports, with more than 25 million players worldwide and participation increasing by 20% year over year. While Europe leads the movement, Latin America is quickly following and Colombia is emerging as one of the most exciting new markets.
But ask anyone inside the sport, and they’ll tell you the same thing:
The future of padel will be built by amateurs.
And no one understands this better than Pierre Cuevas, the U.S.–Colombian entrepreneur behind 3Sixty Padel, the ecosystem dedicated to elevating everyday players while giving international brands a structured way to enter the Colombian market.
“If we want Colombia to become a padel powerhouse, we have to start with the amateur base. That’s where the real growth lives,” says Cuevas.
Amateurs: The Heart of Colombia’s Padel Boom
In Colombia, amateur players represent an estimated 85% of total padel participation. They are the ones filling courts across Bogotá, Medellín, Cali, and Bucaramanga. They are the ones buying equipment, joining leagues, and driving social media trends.
Despite this overwhelming influence, amateurs have had limited access to structured development, visibility, or brand opportunities.
3Sixty Padel is changing that.
The ecosystem organizes:
- Monthly amateur tournaments
- Social and competitive circuits
- Professional-style match environments
- Open clinics and development workshops
- Content that highlights everyday players
- Community rankings and recurring events
Cuevas’ vision is simple:
If you elevate amateur players, the entire sport rises with them.
The Pathway to Growth: Local Talent Leading the Way
Though 3Sixty focuses heavily on amateurs, the ecosystem also supports rising Colombian athletes whose journeys inspire the community.
Two of those athletes stand out:
Daniela Carrillo Bucaramanga
Currently ranked #7 in the CFF (Cabal Falla Farah) national ranking, Daniela represents the grit, consistency, and passion emerging from regional cities. Her progress is proof that talent exists far beyond major capitals and that young players can reach national levels with the right support.
Valentina Díaz Bogotá
Sitting at #4 in the CFF ranking, Valentina has become one of Bogotá’s most promising forces in women’s padel. Her discipline and professionalism set a standard for the next generation, demonstrating what’s possible when structure meets opportunity.
Both athletes are represented by 3Sixty Padel, not as isolated stars, but as pillars of a broader ecosystem where professionals and amateurs grow side by side.
“When amateur players see Daniela or Valentina compete, they see what the pathway looks like. Representation matters, it shows that players from anywhere in Colombia can reach the top,” Cuevas explains.
A Dual Purpose: Growing Players While Guiding Brands
3Sixty Padel sits uniquely at the intersection of:
✔ Player development
✔ Amateur growth
✔ National visibility
✔ International brand integration
While the company is best known for giving global brands a structured entry point into Colombia’s booming padel market, its commitment to community remains at the center of every initiative.
Brands don’t just sponsor events, they activate them.
Players don’t just participate, they progress.
Amateurs don’t just watch pros they learn from them.
This dynamic creates a self-reinforcing cycle:
Stronger amateur base → more brand interest → better infrastructure → stronger players.
Why Amateur Growth Will Define Colombia’s Future in Padel
Countries that have achieved success in padel Spain, Sweden, Italy, Argentina all share one common trait:
A massive, well-organized amateur foundation.
Cuevas believes Colombia is on the same trajectory.
“Padel becomes a national force when everyday people fall in love with it and feel supported while doing it. That’s our mission,” he says.
With national participation growing, regional talent flourishing, and a new ecosystem giving global brands a clear way to enter the market, Colombia stands at the beginning of a defining era for the sport.
And at the heart of that era will be amateur players, the true engine of padel’s next big expansion.
About 3Sixty Padel
3Sixty Padel is Colombia’s emerging padel ecosystem focused on amateur development, professional pathways, community growth, and structured brand integration. Through tournaments, player representation, partnerships, and local activations, the company provides the complete environment needed to elevate padel in Colombia from the grassroots level.
Website: www.3sixtypadel.com
Instagram: @3sixtypadel
