Discover how Sabina Malikova’s consultancy, Guest What, transforms hospitality brands into lasting legacies with personalized strategies.
Sabina Malikova: From Hotel Employee to Hospitality Consultancy Leader
In the competitive world of hospitality, success often hinges on understanding the true essence of service. For Sabina Malikova, founder of Guest What, that understanding was shaped by years of hands-on experience with iconic industry brands like Raffles and Marriott. Today, she channels this deep expertise into helping brands craft bespoke marketing and pre-opening strategies that set them apart in a crowded market.
Sabina’s journey began with a realization that traditional, cookie-cutter strategies in hospitality were no longer sufficient. She saw an opportunity to create something more personal and heartfelt in a business that is fundamentally about relationships, trust, and unforgettable experiences. This insight led to the birth of Guest What, a consultancy driven by passion, dedication, and a commitment to excellence.
The Spark of an Idea: Crafting Hospitality from the Heart
In Sabina’s words, “Before the bookings, before the branding, before the first guest steps through the door – it begins with a feeling. The quiet promise of an unforgettable stay. This is the soul of hospitality, and it is the belief that unites us.” This philosophy is the cornerstone of Guest What.
Sabina’s consultancy specializes in pre-opening leadership and performance marketing, offering services that go beyond typical strategies. They focus on building meaningful digital experiences that not only attract guests but turn them into loyal, repeat visitors. “There are no recycled strategies here. We see your vision as you see it, and we build it with the care and passion it deserves,” she explains.
Overcoming Challenges: Building a Consultancy with Heart
Founding Guest What wasn’t without its challenges. While Sabina’s extensive experience in the hospitality world gave her the tools for success, translating that expertise into a consultancy was a new and demanding venture. With a clear vision in mind, she assembled a team of seasoned hoteliers, creative storytellers, and strategic thinkers, all of whom had experience working with top-tier brands. This collective expertise became the driving force behind Guest What’s success.
Unlike many competitors, Sabina’s team focuses on personalized strategies, taking the time to truly understand each client’s vision and crafting a unique approach that reflects their goals. This commitment to bespoke service has set Guest What apart in a market that often leans on generic solutions.
Award-Winning Consultancy: Best Hospitality Consultancy in Grenada of 2025
We are proud to announce that Guest What has been named the Best Hospitality Consultancy in Grenada of 2025. This prestigious recognition underscores the consultancy’s exceptional leadership and expertise in the hospitality industry. With their unwavering commitment to crafting personalized and innovative marketing strategies, Guest What has earned its reputation as a trusted partner for brands looking to establish a strong presence in the competitive global market.
The Guest What Difference: From Launch to Legacy
The success of Guest What is not just about launching businesses, it’s about building enduring legacies. Each client is treated as a partner, with a focus on creating sustainable marketing systems that continue to drive results long after the opening day. One of Guest What’s standout case studies is their partnership with Bassac Signature Hotel.
“Instead of generic hotel marketing, we received a completely bespoke strategy tailored to our unique brand and location,” says Nargiza, Operations Manager at Bassac Signature Hotel. “Guest What didn’t just help us launch; they created a sustainable marketing system that continues to drive visibility and direct bookings months after opening.” This is the kind of impact Guest What strives for with every project.
Why Choose Guest What?
When asked why hospitality entrepreneurs should choose Guest What, Sabina’s answer is simple: “We build from the heart, not from a template. We listen, we understand, and we craft personalized strategies that feel as seamless as a hotel lobby and as memorable as the perfect guest experience.”
For anyone looking to launch a hospitality brand or elevate an existing one, Guest What offers the expertise, dedication, and personalized approach necessary for success. With a focus on authenticity and long-term growth, Guest What ensures that every project stands the test of time.
Building Hospitality Legacies
Sabina Malikova’s journey from hotel employee to the founder of Guest What is a testament to her passion, dedication, and expertise. Her consultancy has built a reputation for delivering customized marketing strategies and leadership that help brands succeed from the ground up. With a focus on authenticity, care, and long-term results, Guest What is the perfect partner for any hospitality brand looking to build a lasting legacy.
