Pixie and Sherbet’s founder, Alicia Cousins, is transforming the activewear industry with her vision of empowering women through style, comfort, and sustainability.
In the ever-evolving world of activewear, where comfort meets style, there are few stories as personal and compelling as that of Alicia Cousins, the founder of Pixie and Sherbet. Alicia’s journey from a busy mom to the creator of an inclusive, sustainable, and stylish activewear brand is one of resilience, purpose, and an unwavering commitment to uplifting women of all shapes and sizes.
Pixie and Sherbet isn’t just another activewear label, it’s the result of a mother’s need for clothes that could keep up with her lifestyle. Alicia’s vision was born from her own experiences, balancing motherhood, work, and everything in between. What began as a desire for clothing that could move with her body and life has now blossomed into a successful brand empowering women to feel confident and comfortable, every day.
From Motherhood to the Drawing Board
Alicia’s path to creating Pixie and Sherbet was anything but linear. As a mother navigating the demands of daily life, lifting, bending, running errands, and managing the endless list of to-dos, she realized that she needed activewear that was as dynamic as her own life. “I needed clothing that felt luxurious, but could also move with me, adapt to my day, and support my body as I juggled all the roles of motherhood,” says Alicia.
Her personal struggle with finding the right activewear sparked an idea: Why not create something that not only met these needs but also empowered women? That moment of realization was the catalyst that eventually led to the birth of Pixie and Sherbet.
Alicia, who hails from Toodyay, Australia, didn’t take the leap into entrepreneurship lightly. With a strong sense of purpose and a deep-rooted belief in creating clothing that fit, flattered, and moved with real women, Alicia started sketching designs and sourcing materials that would eventually become the cornerstone of her brand.
Building a Brand with Purpose
As Alicia embarked on the challenging yet rewarding journey of creating a brand, she was fueled by a single goal: to create activewear that made women feel good, inside and out. She wanted a product that not only fit well but also had a lasting impact on the way women saw themselves and the world around them.
Pixie and Sherbet is rooted in three core values: effortless style, inclusivity, and sustainability. Alicia’s designs, available in sizes 2XS–6XL, ensure that no woman is left out, making sure that every body type is celebrated. The brand’s inclusive sizing and adjustable silhouettes reflect Alicia’s belief that all women deserve clothing that fits and supports them, whether they’re at the gym or on the go.
“We wanted to create activewear that gave women the confidence to take on the day, no matter what it brought. It’s about making women feel empowered in their own skin,” Alicia explains.
Sustainability as a Core Value
As the founder of Pixie and Sherbet, Alicia has always felt a deep responsibility to the planet, and sustainability has played an integral role in the company’s development. “I wanted to make sure that when women wear Pixie and Sherbet, they not only feel good about how they look but also about their impact on the world,” Alicia shares.
Pixie and Sherbet uses eco-friendly NeoPigment™ inks, recycled materials, and water-based inks, ensuring that the company’s carbon footprint is minimized while still delivering high-quality, stylish products. The packaging is also low-waste, which aligns with Alicia’s commitment to sustainable practices in every aspect of the brand.
With sustainability at the forefront, Alicia has ensured that Pixie and Sherbet doesn’t just follow trends, it leads by example, creating a brand that has a meaningful impact on both women’s lives and the environment.
Creating a Culture of Inclusivity
What sets Pixie and Sherbet apart from other activewear brands isn’t just the product, it’s the culture Alicia has worked hard to build around it. As the driving force behind the brand, Alicia is committed to creating an environment where every woman, no matter her shape or size, can feel supported, confident, and stylish.
Alicia’s approach to activewear reflects a deep understanding of women’s lives, not just from a design perspective, but from a human one. “It’s about more than just clothes, it’s about helping women feel good about themselves,” says Alicia. By offering size-inclusive options and ensuring her designs are as practical as they are stylish, Alicia is challenging the industry norm and making sure that every woman feels seen and valued.
The brand’s inclusive design process is not only about physical fit, it’s about emotional empowerment. Alicia understands that activewear is an extension of self-expression. Whether women are sprinting at the gym or attending school drop-offs, Pixie and Sherbet’s clothing allows them to express their personalities while also providing the support they need throughout their busy days.
From Sketchbook to Success: The Road Ahead
Pixie and Sherbet’s journey, while successful, is far from over. Alicia’s vision for the brand is rooted in continuous evolution. With every piece of activewear she designs, she hopes to push the boundaries of what activewear can do, not just in terms of fashion, but in terms of making women feel empowered to tackle the day.
“The ultimate goal is to make women feel like they are unstoppable, whether they’re heading to a workout, a meeting, or a coffee date with friends,” Alicia says.
As the brand continues to grow, Alicia remains deeply committed to her roots and her values. Pixie and Sherbet has quickly garnered a loyal following of women who value style, comfort, and sustainability, and Alicia is determined to keep that momentum going, evolving with the times while staying true to the brand’s core principles.
Join the Movement: Wear Confidence, Live Boldly
Join the Movement: Wear Confidence, Live BoldlyAlicia’s story is proof that with passion, persistence, and a desire to uplift others, anything is possible. As she continues to grow Pixie and Sherbet, she remains focused on the women who inspired her journey in the first place, the real women who deserve activewear that works just as hard as they do.
For women looking for activewear that not only fits but empowers, Pixie and Sherbet is more than just a brand, it’s a movement. And it’s just getting started.
To explore the full collection and learn more about Alicia’s vision, visit Pixie and Sherbet.
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