In a world where time is the most valuable commodity for entrepreneurs, finding a way to incorporate business learning into everyday moments is a challenge. For John Preston, creator of 40 Flushes To Grow Your Business: The World’s #2 Business Series, the answer was simple: leverage the bathroom break. This innovative series uses bite-sized lessons that can be consumed in the short, quiet moments business owners spend in the bathroom, transforming these everyday routines into powerful learning opportunities.
Preston’s journey to creating 40 Flushes is rooted in his unique background. Growing up on a farm in rural Kentucky, Preston learned early on that true business wisdom isn’t found in textbooks but through real-world experiences. His parents’ successful turnaround of a travel agency taught him the value of practical, actionable business knowledge. Through 22 years in television content production, a decade with neighborhood magazines, and his work as a Hall of Fame Sales Coach, Preston saw how traditional business education fails busy entrepreneurs. The pandemic only made it worse—remote work blurred the lines between personal and professional time, leaving entrepreneurs desperately needing education that fits their chaotic schedules.
Drawing from his personal experiences and deep understanding of the challenges business owners face, Preston crafted a series of lessons designed to fit the everyday schedules of entrepreneurs. Each book in the 40 Flushes series consists of 40 short lessons—each no longer than 500 words—that can be read in just a few minutes. These quick, digestible lessons are tailored for busy professionals who struggle to find time to read lengthy business books or attend formal education programs.
The real innovation behind 40 Flushes lies in its format. Unlike traditional business books that can often be dense, complex, or time-consuming, each lesson in 40 Flushes is intentionally brief, focusing on one actionable idea that readers can implement immediately. The series goes a step further by incorporating humor, cartoons, and lighthearted content, making learning not just efficient but also enjoyable. Readers can easily digest and apply the lessons during their daily bathroom breaks, which might otherwise be spent in solitude without any productive purpose.
This approach is particularly effective for entrepreneurs with ADHD or those who struggle with more traditional learning methods. The short, engaging chapters and practical focus allow readers to absorb the information without feeling overwhelmed. Preston’s use of metaphors like farm analogies, bathroom humor, and simple stories makes the lessons relatable and memorable, further enhancing their impact.
Preston’s mission with 40 Flushes is not just about business education—it’s about making education accessible to everyone. “Business education is often out of reach for the people who need it most,” says Preston. “The small business owners who are too busy to sit through hours of lectures or read through dense textbooks. My goal is to bring learning to them in a way that fits their lives, even if it’s just for a few minutes each day.”
This accessibility philosophy extends to Preston’s Sales Success Society, where entrepreneurs can access ongoing training and resources, including a popular free course on handling the sales objection ‘I need to think about it’—a challenge that stops many business owners in their tracks.
The book series speaks directly to the challenges faced by today’s small business owners—overwhelming responsibilities, lack of time, and the need for practical solutions that can be immediately applied. Preston identified these struggles and created 40 Flushes as a solution for entrepreneurs who might otherwise never have the chance to access high-quality business education. Each lesson is designed to be simple, straightforward, and most importantly, actionable, providing readers with tools that they can use to solve real-world business problems.
Beyond its educational content, 40 Flushes stands out for its entertainment value. By embracing humor and creativity, Preston ensures that readers not only learn but also enjoy the process. The series includes original cartoons, poems, and jokes, all while keeping the focus on providing practical business wisdom. The whimsical nature of the book doesn’t detract from its value—in fact, it enhances it, making lessons stick long after the book is closed. This unique blend of education and entertainment also makes 40 Flushes an ideal gift for the entrepreneurs in your life, offering them practical wisdom wrapped in an unexpectedly delightful package.
For Preston, the overarching goal is to make business education more democratic, breaking down the barriers that often prevent entrepreneurs from accessing the knowledge they need to succeed. “Too often, business education is reserved for those with time, money, and the right connections,” Preston explains. “With 40 Flushes, I want to level the playing field. Whether you’re a small business owner, a salesperson, or someone looking for practical advice, you can get the tools you need in a format that’s made for you.”
Looking ahead, Preston plans to expand the 40 Flushes brand with editions that target specific industries, ADHD-focused strategies, decision-making frameworks, and even leadership development. These future editions will continue to evolve the series while staying true to its core principle: delivering actionable, bite-sized business wisdom that is easily accessible and immediately useful.
John Preston’s approach to business education has already resonated with busy entrepreneurs who’ve praised the series for finally fitting business education into their real schedules. With his unique perspective, honed from decades of real-world experience, he offers a refreshing alternative to the traditional, often inaccessible forms of business education. His commitment to making business learning convenient, enjoyable, and applicable makes 40 Flushes a standout resource for anyone looking to grow their business—no matter how much time they have.
To learn more about 40 Flushes and the other simplified services offered by John that can help you grow your business, visit either 40Flushes.com, thejpbusinessacademy.com, or thesalesuccesssociety.com. For additional business tips told in the unique 40 Flushes way, follow John on TikTok and Instagram (@40Flushes)
About John Preston
John Preston is the founder of 40 Flushes To Grow Your Business: The World’s #2 Business Series and a Hall of Fame Sales and Business Coach. His 22-year background in TV news made him a master at finding simple ways to express complex ideas. As the creator of the JP Business Academy and The Sales Success Society, Preston has helped entrepreneurs from around the world apply practical, actionable business strategies. His passion for making business education accessible to all entrepreneurs, regardless of their background, finances, or time constraints, has driven the development of the 40 Flushes series.
To request a review copy of 40 Flushes, schedule a guest appearance, or learn more about the resources of The JP Business Academy, contact John at [email protected].
