Transact Media Group (TMG) revolutionizes marketing with an outcome-only model, using verified data to drive real business results globally.
The Death of Vanity Metrics
Imagine spending hundreds of thousands on a marketing campaign, only to find out that the success you measured in clicks and impressions didn’t translate into real sales. The truth is, most businesses are still stuck in this ineffective loop, paying for activity rather than actual results. But there’s a new company in London changing all of that. Transact Media Group (TMG) is putting an end to vanity metrics by introducing a radical approach to digital marketing: brands only pay when they get real, measurable outcomes, whether it’s sales, account openings, or verified leads.
In a world where advertisers are expected to prove every pound, dollar, or euro spent, TMG has become a beacon for change, proving that the future of marketing is not about clicks, impressions, or even engagement, but about tangible, bottom-line impact. Backed by cutting-edge data science and world-class partnerships, TMG is pioneering the future of advertising.
The Beginning of a New Era in Advertising
Founded by an elite team of media and tech veterans, including experts from TikTok, Omnicom, CNBC, and Zeotap, TMG is on a mission to solve one of the oldest problems in the advertising industry: proving return on investment (ROI). From its London headquarters, TMG now operates in over 50 global markets across Europe, Asia-Pacific, and the Middle East, with plans to expand into North America.
“We built TMG to take the uncertainty out of digital advertising,” says Joel Williams, Founder and CEO. “You only pay for verified business outcomes, and we back it up with transactional data most companies can only dream of.”
At the heart of TMG’s unique approach is its proprietary Transactional Signal Graph (TSG), which integrates over 1 billion privacy-safe, high-intent identifiers from major programmatic channels and social channels META, TikTok, Google, Amazon, and more. This data is validated with Mastercard’s unmatched transaction data, offering businesses an unprecedented level of certainty about how their advertising spend is directly linked to consumer spend.
How TMG Is Breaking the Cycle of Vanity Metrics
The advertising industry has long been obsessed with vanity metrics, viewability, clicks, impressions, and other superficial engagement numbers. But as digital marketing has evolved, these metrics have become increasingly disconnected from actual business outcomes. TMG is leading the charge to replace these outdated metrics with a model that guarantees real-world impact.
TMG’s Outcome-Only Model is simple: brands only pay when they see verified results. Whether that’s a sale, a lead, or a new account opening, TMG’s model ensures that advertisers can directly link their marketing spend to business growth. This outcome-based approach is a game-changer in an industry that has relied on proxy metrics for far too long.
“Marketers want to know: did my campaign drive real sales?” says Adam Wilmshurst, Co-Founder of TMG. “We can answer that with absolute certainty, anywhere in the world, in real time.”
The Rise of Transactional Media: A Global Vision
What sets TMG apart from other marketing platforms is its ability to track and map consumer spend, not just consumer intent. By leveraging Mastercard’s global transaction data, TMG goes beyond traditional marketing metrics to provide true insights into consumer behavior. This allows brands to see exactly where their marketing dollars are going and whether those dollars are turning into actual sales.
TMG’s technology doesn’t just measure intent, it measures action. And that action is the key to driving real results. The company’s platform integrates programmatic, affiliate, and commerce data under one unified, outcome-based framework, offering brands a complete picture of their marketing performance across 50+ global markets.
In today’s fragmented advertising landscape, many performance players excel in one region or one channel. TMG, however, operates with a unified global scale, bringing together localized execution with centralized cross-channel measurement. This global reach, combined with cutting-edge data science, enables TMG to offer advertisers the most accurate and reliable insights into their marketing campaigns.
The TMG Advantage: Trust and Transparency
One of TMG’s core values is transparency. In an advertising world often riddled with confusing metrics and hidden data, TMG offers businesses complete clarity. Their BrandFormance Reporting ensures total transparency, giving brands the tools they need to track results in real time and make data-driven decisions.
TMG’s partnerships with global giants like Mastercard, TikTok, Awin, and over 1,000 premium media and data partners only serve to enhance its credibility. These strategic alliances enable TMG to access the most accurate and reliable data available, ensuring that every marketing dollar spent is used to its full potential.
Unlike other platforms that rely on vague data and unverified claims, TMG’s outcome-driven approach puts accountability front and center. Businesses are no longer left in the dark about whether their marketing campaigns are working. With TMG, the proof is in the transaction.
The Founders’ Playbook: Proven Leadership
Behind TMG’s innovative approach is a leadership team with a proven track record in scaling global platforms. The business was formed by Tash-Courtenay Smith, Barry Cupples, and Daniel McClean, alongside Joel Williams (Founder & CEO) and Adam Wilmshurst (Co-Founder & COO) – seasoned entrepreneurs who have previously worked at some of the world’s biggest media companies, including TikTok, Omnicom, CNBC, and Zeotap.
Transforming the Future of Advertising
TMG’s ultimate goal is to reshape the future of advertising by putting accountability and business outcomes at the heart of every campaign. The company’s guaranteed-outcome model is already setting a new standard in the industry, one where brands no longer have to rely on vanity metrics to measure success.
“We’ve been working to evolve the ad-tech industry for years,” says Williams. “The industry has been drunk on vanity metrics for a decade. We’re here to sober it up with a model that’s fair, transparent, and built for the next decade of growth.”
Step Into the Next Era of Advertising
Ready to stop gambling with your marketing budget and start getting proof your campaigns work?
Visit Transact Media Group today to discover how their outcome-only model transforms every pound spent into measurable certainty, delivering guaranteed results through world-class technology and unmatched transactional data.
Forget vanity metrics. Demand proof. The future of advertising is here – make sure you own a place in it.
