Global research reveals a growing epidemic of male skin dryness and introduces a science-backed solution for lasting relief.
For most of his career, Gregory Landsman PhD has been recognized internationally for his expertise in beauty, wellness, and the science of skin. What began as a mission to help people look and feel their best has now led him to highlight an overlooked concern affecting millions of men worldwide – persistent skin dryness.
Through the work of the GL Skinfit Institute®, CEO, Dr. Landsman has brought global attention to an emerging challenge: chronic skin dryness in men. While often underestimated, the condition impacts confidence, comfort, and quality of life, extending far beyond surface-level concerns.
Research That Changed the Conversation
The GL Skinfit Institute® conducted a study of 5,000 men across the United States and Australia, finding that dryness is no longer just a seasonal inconvenience, it has become a chronic issue. Among the most significant findings:
- Younger men, ages 25 to 40, are now reporting skin dryness once thought to primarily affect more mature individuals.
- Many men indicated that dryness can be irritating and persistent, affecting daily comfort.
- The condition, when left untreated, often escalated and impacted emotional wellbeing and self-esteem.
“Men’s skin is under pressure from modern lifestyles,” says Dr. Landsman. “Hydration alone is not always enough. Stress, nutrition, and the body’s ability to hold onto moisture all play critical roles in skin health. Men’s skin dryness is now going well beyond the face and hitting men below the belt.”
The Institute’s philosophy is based on the understanding that the skin reflects overall wellness. Diet, stress levels, and lifestyle choices can all influence its condition. When the skin barrier is compromised, it signals a deeper imbalance, making effective skincare solutions even more essential.
From Awareness to Action
Awareness was only the first step. Recognizing the need for targeted care, the GL Skinfit Institute® developed OMV® (One Manhood Vitamin), a natural skincare cream designed to support the penile skin barrier and encourage long-term hydration.
Unlike quick-fix moisturizers, OMV® was specifically formulated to provide consistent, supportive care for dry skin. Drawing on naturally derived ingredients, the product reflects the Institute’s principles: safe, effective, and holistic solutions for men’s skincare needs.
What sets OMV® apart is its approach. Rather than masking dryness temporarily, the formulation is designed to promote healthier, hydrated skin through ongoing support and maintenance. Results are both immediate and cumulative.
A New Frontier in Men’s Wellness
The Institute’s findings arrive at a pivotal moment. Around the world, men’s wellness has gained increasing attention. From fitness to nutrition, there is growing recognition that men’s health requires more than surface-level fixes.
By addressing chronic dryness and offering a natural, non-invasive solution, GL Skinfit Institute® is expanding the conversation about men’s skincare. This is not about vanity; it is about comfort, health, and confidence.
Industry publications such as GQ Australia & France and Man of Many New York have highlighted the rise of OMV®, underscoring the growing cultural shift in how men approach skincare. What was once considered a private concern is now openly discussed as part of a broader health and wellness movement.
GL Skinfit Institute® & Psychodermatology
Gregory Landsman’s De-Stress & Age Less methodology stands at the forefront of psychodermatology; the science that recognises the inextricable link between the mind, emotions, and skin health. Decades before the field became widely acknowledged, Gregory Landsman’s work pioneered the integration of stress reduction, nutrition, and topical care to treat skin on every level. Modern research confirms that chronic stress and elevated cortisol accelerate skin aging, deplete collagen and elastin, impair barrier function, and intensify dryness and inflammation.
“Our work has always been about helping people feel better in their own skin,” he explains. “With OMV®, we are extending that mission to men who often feel underserved when it comes to skincare.”
About Gregory Landsman PhD
Having spent more than 35 years in the global beauty industry Gregory Landsman is one of the most noted beauty and wellness experts in the world, a dry skin expert and a best selling author of ten books including Men’s Skin Health.
His natural, science-based approach is used in universities, recommended by doctors and shared with global audiences through his books and TV show Face Lifting Food, shown in more than 70 countries worldwide.
Learn More
Explore the research and solutions at GL Skinfit Institute®.
Read industry coverage in GQ Australia & France and Man of Many.
