XQL Group is transforming B2B marketing for software companies by offering customized, high-impact strategies that generate real results.
In a crowded B2B marketing landscape, where high-level executives and CTOs are often bombarded with generic campaigns, XQL Group stands out by offering a uniquely tailored approach to high-ticket, long-cycle sales. Founded in 2022 by Danylo Fedirko, a seasoned marketing expert, XQL Group has quickly gained recognition as one of the top agencies specializing in the complex world of B2B tech marketing.
The Genesis of XQL Group: A Vision for Transformation
Danylo Fedirko founded XQL Group with a single vision in mind: to empower technology companies with marketing strategies that would not only generate leads but truly accelerate revenue growth. After over a decade working in the B2B tech space, Danylo saw a significant gap in the market. Many marketing agencies simply did not understand the nuances and challenges of selling high-ticket technology services—especially in industries where the sales cycle can stretch for months, if not longer.
“Most marketing agencies focus on vanity metrics,” Danylo explains. “At XQL Group, we focus on what really matters to founders and executives: building pipeline and accelerating revenue growth.”
Unlike many agencies that treat marketing as a set of isolated campaigns, XQL Group operates with a deeper, more integrated philosophy. The company doesn’t just create campaigns; they step into the role of fractional CMOs, becoming growth partners for their clients. This close collaboration ensures that the marketing efforts are fully aligned with the business’s long-term goals.
The Road to Success: Overcoming Challenges
The road to success was not always easy. When Danylo first founded XQL Group, the challenge was clear: how to stand out in a highly competitive market filled with agencies that had been in business far longer. But rather than shy away from the challenge, Danylo’s strategy was simple—become an expert in a niche market that others weren’t targeting: IT outsourcing and B2B SaaS companies.
This focus on complex, high-ticket B2B tech services—such as custom software development, IT outsourcing firms, and SaaS products—was exactly what the market needed. These industries often require marketing expertise that goes beyond standard strategies. Selling to CTOs, CIOs, and C-level executives demands a tailored, precision-driven approach, and that’s exactly what XQL Group provides.
As Danylo reflects, “Selling high-ticket tech services to CTOs and enterprise buyers is not about mass campaigns—it’s about precision, trust, and consistency. That’s where we thrive.”
The strategy worked. In just a short time, XQL Group had already built a portfolio of clients who saw remarkable results. For one client, the team generated a $10M pipeline in under 12 months. For others, the impact was just as impressive—5x traffic growth, 133% increases in SQLs, and $1.8M in inbound pipeline from a single SEO-driven campaign.
What Sets XQL Group Apart?
XQL Group isn’t just another B2B marketing agency. What makes them truly unique is their combination of deep expertise in high-ticket B2B sales, their use of proprietary frameworks, and their commitment to delivering measurable results. Here’s how:
- Fractional CMO DNA: XQL Group doesn’t just run marketing campaigns; they embed themselves in their clients’ businesses, acting as an extension of the executive team. This allows them to align marketing strategies directly with revenue goals, ensuring that every marketing effort contributes to tangible business outcomes.
- Proven Track Record: XQL Group has already helped over 50 B2B tech companies generate more than $20M in marketing-sourced revenue. Their success stories speak for themselves. A single client saw a $10M pipeline generated within just one year, and another experienced a 2.4x growth in organic traffic within nine months.
- Expertise in Reaching Hard-to-Target Audiences: Marketing to senior engineers, CTOs, and other hard-to-reach C-level executives is no easy feat. But XQL Group has mastered it. Their proprietary frameworks, SOPs, and templates have systemized the approach to demand generation, making them one of the few agencies with the skills and tools to attract and convert this elusive audience.
- Education + Execution: XQL Group’s commitment goes beyond just client execution—they actively contribute to elevating the entire industry. Founder Danylo Fedirko has trained over 250 CMOs and CEOs through his B2B marketing courses, ensuring that companies everywhere have access to the strategies they need to succeed in competitive markets.
- High Bar for Quality: Whether they’re running an ABM campaign, optimizing SEO, or producing content, XQL Group consistently delivers work that exceeds the standard “agency-grade” quality. Their work isn’t just about ticking boxes—it’s about creating impactful, results-driven strategies that leave a lasting effect.
Client Impact: Tangible Results You Can Count On
When it comes to results, XQL Group doesn’t deal in speculation—they deal in measurable outcomes. Their impact on clients is evident through success stories that highlight real growth and success:
- $10M Pipeline in One Year: For one client, XQL Group’s marketing strategy led to a pipeline worth $10M in just 12 months—a feat that underscores their ability to generate high-impact opportunities.
- 5x Traffic Growth in 9 Months: Another client saw a 5x increase in organic traffic, proving XQL Group’s ability to drive scalable growth through SEO.
- 70+ Leads per Month from Organic Search: Thanks to their expertise in SEO, XQL Group was able to generate more than 70 leads per month from organic channels alone.
- $1M+ in ARR from SEO: One of XQL Group’s SEO-driven campaigns generated over $1M in annual recurring revenue (ARR) for a client—an impressive testament to their SEO expertise.
Looking to the Future: Raising the Bar for B2B Tech Marketing
XQL Group’s mission is twofold: to help tech companies succeed in competitive markets and to elevate the standards of B2B marketing education in the tech industry. As they continue to grow, Danylo Fedirko and his team are focused on driving even greater results for their clients while ensuring that the next generation of tech marketers has the tools they need to succeed.
“We don’t just want to be a b2b marketing agency—we want to be a catalyst for change in the tech industry,” says Danylo. “Our mission is to raise the bar for B2B marketing education and execution across the board.”
Why XQL Group is the Agency You Need
XQL Group is more than just a marketing agency—they’re growth partners who understand the nuances of B2B tech sales. Whether you’re selling custom software development, IT outsourcing, cybersecurity services, or B2B SaaS products, XQL Group has the expertise to help you navigate long sales cycles, target hard-to-reach audiences, and drive measurable results. With their focus on both education and execution, they’re setting a new standard in the world of B2B marketing.
If you’re ready to take your tech firm’s marketing to the next level, visit XQL Group’s website to learn more about their Fractional CMO services and proven marketing strategies for B2B tech companies.
For more information on their services, visit the XQL Group website or connect with Danylo Fedirko on LinkedIn.
