A Glimpse into Magazine Publishing of the Past

The 1980s and 90s were pivotal years for magazine publishing, characterized by a flourishing creative environment and lavish perks for those in the industry. Carter, who started his journalism career at Condé Nast in 1992, reflects on this era with a mix of nostalgia and humor.

In his account, even entry-level assistants enjoyed significant privileges, such as riding home in town cars and indulging in long lunches. This atmosphere fostered a sense of privilege, where personal and professional lives intertwined amidst culinary experiences and industry events.

Reflections on an Era

Carter’s memoir explores themes of aspiration and the allure of the magazine business. He describes the environment as one filled with resources—a time when large newsrooms operated akin to small nations, delivering everything from free long-distance calls to health services on demand. Carter recalls the days when magazines like Time and Newsweek were symbols of influence, with their own buildings emblematic of their status.

Personal Journeys and Professional Milestones

Growing up in Canada influenced Carter’s view of American media. He notes that iconic publications like Life and The New Yorker shaped his understanding of culture and society, reinforcing their role in narrating the American experience.

Although Carter portrays himself as an outsider stepping into a glamorous world, his success belies an astute understanding of the industry’s dynamics. As the co-founder of the influential satirical magazine Spy and editor of Vanity Fair from 1992 to 2017, he navigated complex relationships in elite circles while maintaining a distinctive voice.

The Evolution of Editorial Standards

Under Carter’s editorial eye, Vanity Fair became known for its sharp wit and high-quality writing, blending contributions from notable writers and photographers. His recollection of negotiating contracts—such as a notable encounter with Annie Leibovitz—highlights the competitive nature of retaining top talent and the financial stakes involved.

Decline and Transformation

Carter candidly addresses the decline of magazines, commenting on the industry’s gradual shift away from its golden era. He reflects on the changes within Vanity Fair post-Tina Brown, emphasizing a need to restore a more positive workplace culture. His narrative suggests a transition from the resilience of print media to the digital landscape, illustrating the challenges faced by the industry today.