INB4, a US-based supplement company, has officially announced the release of its latest product, CatuaPure. This new supplement features Catuaba bark extract, a traditional botanical from Brazil’s Amazonian rainforest, historically associated with mood, energy, and vitality support. Designed to meet the growing demand for natural, stimulant-free wellness options, CatuaPure represents INB4’s commitment to blending traditional knowledge with modern scientific rigor.
CatuaPure emerges at a time when consumers are increasingly looking toward clean-label, plant-based alternatives that align with evolving wellness values. Developed by INB4’s founder Lucas Aoun, known for his work in functional health and performance optimization, the supplement introduces a culturally significant yet globally underrepresented botanical to the broader wellness market.
The foundation of CatuaPure lies in Catuaba bark, derived from several tree species native to the Amazon. In Brazil, the herb has been referenced in music, folklore, and traditional practices, often used to promote endurance, sociability, and physical stamina. Indigenous Tupi communities have historically used Catuaba to prepare for long hunts and ceremonial events, underscoring its longstanding association with strength and resilience.
Although Catuaba is a recognized ingredient in Brazil, particularly as a component of regional aphrodisiac beverages, its international reputation remains modest. CatuaPure seeks to elevate the herb’s profile by offering a single-ingredient supplement that highlights its historical context while adhering to contemporary preferences for simplicity and transparency.
Formulation of CatuaPure was led by Lucas Aoun, also known for the “Boost Your Biology” platform, where he translates research insights into actionable strategies. Aoun emphasized the importance of authenticity and scientific integrity in the development process. “In sourcing Catuaba for CatuaPure, our focus was on botanical accuracy and responsible formulation,” said Aoun. “We use High-Performance Thin-Layer Chromatography (HPTLC) to verify plant identity—an advanced testing method that enables precision in botanical sourcing.”
The product contains only two components: the Catuaba bark extract and a rice-based flow agent to ensure encapsulation stability. It is free from artificial fillers, preservatives, and unnecessary additives, offering consumers a minimalist yet targeted option for mood and energy support.
Catuaba contains a range of plant alkaloids believed to interact with the brain’s dopamine system. Dopamine is central to mood regulation, motivation, and the reward cycle. Enhancing dopamine activity through natural means can offer several potential benefits, including emotional balance, increased focus, improved sociability, and greater physical energy. This positions CatuaPure as a potential alternative for individuals seeking non-alcoholic ways to enhance mood and vitality.
The supplement’s launch also responds to broader consumer trends, particularly the rise in interest around adaptogens, nootropics, and plant medicines traditionally used by indigenous cultures. Increasingly, consumers are exploring these categories not only for their functional benefits but also for their cultural significance and sustainability credentials.
Catuaba’s moniker, the ‘Tree of Strength,’ reflects its historical association with physical and emotional endurance. In contemporary use, it has garnered attention for its potential role in supporting libido and vitality, aspects that align with the product’s intended applications in men’s health, mood support, and functional wellness.
The simplicity of CatuaPure’s formulation—alongside its cultural resonance and commitment to third-party testing—highlights INB4’s strategy of aligning tradition with traceability. The brand places significant emphasis on responsible sourcing and independent verification, ensuring each batch of Catuaba meets rigorous quality benchmarks.
The timing of this release also coincides with a broader lifestyle shift toward sober living, mental clarity, and natural health solutions. Consumers increasingly seek alternatives to alcohol and stimulant-based products, favoring ingredients that offer mood-lifting and energizing effects without compromising long-term well-being.
By highlighting both the traditional and scientific basis of Catuaba, INB4 positions CatuaPure as a compelling option in the evolving wellness landscape. The company’s focus on minimalism, cultural authenticity, and data-backed formulation reflects its larger mission of staying ahead of trends while delivering products rooted in both heritage and science.
Founded by Lucas Aoun, INB4 is committed to the development of supplements that bridge ancestral knowledge and contemporary research. The brand continues to expand its offerings in the mental wellness, men’s health, and botanical supplement categories, with a focus on product integrity and consumer transparency.
To learn more, visit INB4’s CatuaPure page or company homepage.
Media Contact
Lucas Aoun
INB4
Email: [email protected]
Website: https://www.inb4supps.com/products/catuapure
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