Shineii modernizes boat maintenance with a transparent, user-friendly marketplace and earns a major 2025 yachting award.
Boat ownership often begins with a dream. For many, stepping onto a deck feels like stepping into a different rhythm, one shaped by open water and quiet horizons. Yet behind the scenes there is the less romantic reality of upkeep. For years, boat owners have navigated an inconsistent maze of local referrals and guesswork. Into this space stepped Shineii, founded by entrepreneur Marcel Fuursted, with a simple objective: make boat maintenance predictable, trustworthy, and genuinely convenient.
A Fragmented System in Need of Change
Before Shineii, boat owners commonly relied on informal networks to find cleaning, polishing, and maintenance specialists. The process was often uncertain and time-consuming. Prices varied. Quality was difficult to assess. And when service fell short, there were few ways to ensure accountability. It was a system ripe for improvement, and Fuursted saw the gap clearly. Boat owners needed a centralized platform that offered clarity and reliability.
A Technology-Driven Marketplace for Boat Care
Shineii’s solution is a digital marketplace designed to streamline every step of boat maintenance. The platform connects owners with vetted specialists and provides transparent, upfront pricing. Its escrow-style payment system adds a layer of security, releasing funds only when both the owner and provider confirm satisfaction. This structure reduces risk and encourages high-quality work.
Fuursted describes Shineii’s purpose as giving boat owners back their time. He notes that while people love their vessels, they rarely love the logistics of maintaining them. Shineii responds to that tension by making the booking process feel as simple as reserving a hotel room.
Founder Background and Industry Insight
Fuursted brings more than two decades of entrepreneurial experience to Shineii, including the successful scale and sale of a company valued at over four hundred million dollars. His background informs the platform’s focus on scalability and user trust. The boating industry, he observed, had not yet experienced the kind of accessible, tech-forward disruption that reshaped travel and transportation. Shineii aims to bridge that gap.
Award Recognition
In 2025, Shineii received the Evergreen Awards’ honor for Best Boat Care App in the Global Yachting Industry. The recognition underscores the platform’s emphasis on innovation, user experience, and transparent service standards. Industry evaluators noted Shineii’s contribution to modernizing boat maintenance and redefining expectations for digital tools within the yachting community.
A Model Built for Trust and Transparency
Trust is essential in a field where vessels often represent significant personal investment. Shineii’s emphasis on verification, secure payments, and clear communication offers reassurance to both boat owners and service providers. The model promotes consistency, reduces friction, and encourages long-term relationships between users and specialists.
A Vision for Global Expansion
After establishing a strong presence in Scandinavia, Shineii is preparing to expand into major yachting hubs including Miami and Dubai. The platform’s flexible infrastructure is designed for international use, allowing boat owners in diverse markets to access reliable professionals without relying solely on local networks.
Fuursted emphasizes that Shineii is not attempting to replicate traditional service models. Instead, it introduces a unified standard intended to support boat owners wherever they travel. By centralizing access to qualified specialists, the platform provides a cohesive alternative to region-dependent systems.
An Evolving Industry and a Platform Poised to Shape It
As technology becomes increasingly integrated into maritime services, Shineii’s approach offers a glimpse into the future of boat maintenance. Its focus on clarity, accountability, and ease of use reflects broader shifts in customer expectations across industries. The company’s continued growth suggests that these values resonate widely among boat owners seeking reliable, efficient solutions.
The boating community is experiencing a gradual transformation as digital platforms gain traction. Shineii’s model demonstrates how thoughtful design can simplify a historically complex process and support higher service standards.
Shineii’s rise reflects a broader demand for accessible, trustworthy boat care. Through its marketplace, owners gain a clearer path to maintaining their vessels, while service providers benefit from a structured and transparent framework. The platform’s recent industry award highlights the impact of this approach and its potential to influence future developments in global yachting. To learn more about Shineii’s services and ongoing expansion, visit their website or explore updates on Instagram.
Ready to experience effortless boat care? Visit Shineii today and book your first service with confidence. Explore more about Shineii at www.shineii.co or follow them on Instagram.
